The Legacy of Yves Saint Laurent to be Honored at New Marrakech Museum
Yves Saint Laurent is not the first to call Morocco muse, but the legacy of his interweaving the North African nation’s vibrant aesthetic into European fashion continues to this day, and will be permanently celebrated in the forthcoming museum, Musée Yves Saint Laurent Marrakech (mYSLm).
The museum will be adjacent to Marrakech’s infamous cobalt blue garden, Jardin Majorelle, which was purchased by Yves Saint Laurent and partner Pierre Bergé after learning that the oasis of exotic flora they had become so enamored with was destined to be demolished. Seeking to continue the garden’s previous owner’s vision, the pair nurtured the space back to its former beauty, transformed French artist Jacques Majorelle’s studio into a home for their expansive Berber collection, and took up residence. Marrakech and the surrounding countryside would inform Saint Laurent’s palette for collections to come.
A selection of Yves Saint Laurent’s vast collection of haute couture accessories and clothing, provided by Fondation Pierre Bergé, will be preserved in the new museum, as well as numerous sketches– many of which were done on the premises of Jardin Majorelle. The museum additionally features temporary exhibition spaces, an auditorium, bookshop and café with a breathtaking terrace. A research library containing volumes on fashion, Arabic and Andalusian history, literature and poetry, Berber culture, Yves Saint Laurent’s works and more is planned as well.
Not to be outdone by its contents, the museum– designed by French architectural firm Studio KO– will embody Yves Saint Laurent with a rich, textural design that’s at once at ease, blending with the terra cotta surroundings, and yet innovative in form. The brick facade creates an ornamental, cloth-like exterior evocative of the couturier, and the interior is said to be luxuriously hued.
The museum, located on Rue Yves St Laurent, will open October of this year in conjunction with the inauguration of the Museé Yves Saint Laurent in Paris.
WRITTEN BY CLEO DE LANEY
related posts
TWELV SPRING 2023 "ENIKO" COVER FASHION STORY/ INTERVIEW
TWELV MAGAZINE NYFW 2023 PARTY@PUBLIC HOTEL
The NYFW 2023 party is finally here! Who was waiting for our annual NYFW party?
TWELV S/S 2022 COVER "INTERVIEW WITH UKRAINE MODELS"
Alexander McQueen Pre-Fall 2022 Collection alongside 12 artists
To illustrate creativity emerging from countless perspectives, Alexander McQueen invited a group of 12 artists to get inspired and create by their “Process” Pre-Fall 2022 Collection. ...
AGOLDE's Charitable T-Shirt Launch in Support of Ukraine
Sustainable fashion brand AGOLDE and Citizens of Humanity Group join and stand by Giles Duley, founder, and CEO of the Legacy of War Foundation, in their mission to help bring “the ...
HYKE FASHION STORY "MANTRA OF A NEW YORKER"
FASHION STORY "MANTRA OF A NEW YORKER" is now available!
Check inside for the Full Page Editorial.
Altuzarra Fashion Story "TAKE ME BACK TO PARIS"
GUCCI LOVE PARADE CAMPAIGN
Decadence is all over the menu in Gucci's latest delicious and tantalizing visionary treat. Love Parade demands the attention of your imagination.
Alexander McQueen Lucia: The Jewelled Satchel
Noir, mysterious, and dare one say almost haunting is the new short film shot by Sophie Muller.
CELINE SUMMER 22 BAIE DES ANGES CAMPAIGN
Casual but designed with bold thought, the Celine Baie des Anges collection makes its way to the woman's clothing zeitgeist this Spring/Summer 2022 season.
TWELV MAGAZINE NYFW 2022 PARTY@PUBLIC HOTEL
TWELV Magazine hosted a NYFW 2022 party at pubilc hotel. The night started out with the beautifully dressed guests.
FASHION STORY "FREE & FREAKY" BY CHAMA
FASHION STORY "FREE & FREAKY" by CHAMA is now available!
Check inside for the Full Page Editorial.
TWELV F/W 2021 "Alexander McQueen" COVER FASHION STORY
TWELV MAGAZINE HALLOWEEN PARTY 2021 @PUBLIC HOTEL
TWELV Magazine's annual Halloween party was on the cutting edge of horror haute couture with costumed guests attending as their alter egos for the night. It was a true Nightmare on Chrystie Street...
Alexander McQueen Spring/ Summer 2022 collection
The Ever-Changing Alexander McQueen
Saint Laurent Summer 2022 collection
The Independent Spirit of Yves Saint Laurent Summer 2022
Balenciaga Spring Summer 2022 collection
Balenciaga Hits the Red Carpet for the Summer 22 Collection
Dior spring summer 2022 collection
This collection sees a reinvention of classic to the modern world reeling in this era of post pandemic life.
THE GUCCI 100 CAMPAIGN
The Gucci 100 Collection hits its Centennial Dance Floor
Emporio Armani 40th Anniversary
THE WAY WE ARE, Emporio Armani 40th Anniversary
TWELV MAGAZINE NYFW PARTY@PUBLIC HOTEL
The NYFW 2021 party is finally here! Who was waiting for our annual NYFW party?
DIOR "DESIGNER OF DREAMS" EXHIBITION AT THE BROOKLYN MUSEUM
CELINE HOMME "COSMIC CRUISER" SUMMER 2022
CELINE HOMME ‘COSMIC CRUISER’ SUMMER 2022 COLLECTION
DIRECTED BY HEDI SLIMANE
WATCH THE SHOW HERE: COSMIC CRUISER
FASHION STORY "MANON BABY MONON" by CHAMA
FASHION STORY "MANON BABY MANON" by CHAMA is now available!
PHOTOGRAPHY: CHAMA
ELENA MATEI INTERVIEW/ FASHION STORY
Check inside for the Full Page Editorial.
Converse x PLAY Comme des Garçons Chuck 70 Launches
Comme des Garçons announces the launch of the Converse x PLAY Comme des Garçons Chuck 70 in two new colorways: Blue Quartz and Steel Gray.
FASHION STORY "LIFE IS EASY WITH TREES AROUND"
Alexander McQueen Pre-AUTUMN/ WINTER 2021 Collection
Here we welcome Alexander McQueens AW 2021: a serene focus on silhouettes.
SAINT LAURENT WINTER 2021 COLLECTION
KEMIO INTERVIEW/ FASHION STORY
KEMIO Interview / Fashion Story is now available!
Check inside for the Full Page Editorial.
Alexander McQueen Short Story
FASHION STORY "AGA" BY CHAMA
FASHION STORY "AGA" by CHAMA is now available!
Check inside for the Full Page Editorial.
FASHION STORY "GIRL NEXT DOOR" BY CHAMA
FASHION STORY "GIRL NEXT DOOR" by CHAMA is now available!
Check inside for the Full Page Editorial.
DIOR FALL 2021 COLLECTION
SAINT LAURENT SUMMER 2021 COLLECTION
Saint Laurent Creative Director Anthony Vaccarello wanted to “focus on the essence of things”, and he delivered. The Summer 2021 Saint Laurent Collection takes place in the desert.