Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!
Check inside for the Full Page Editorial
The Legacy of Yves Saint Laurent to be Honored at New Marrakech Museum
September 02, 2017 11:00 AM
Yves Saint Laurent is not the first to call Morocco muse, but the legacy of his interweaving the North African nation’s vibrant aesthetic into European fashion continues to this day, and will be permanently celebrated in the forthcoming museum, Musée Yves Saint Laurent Marrakech (mYSLm).
The museum will be adjacent to Marrakech’s infamous cobalt blue garden, Jardin Majorelle, which was purchased by Yves Saint Laurent and partner Pierre Bergé after learning that the oasis of exotic flora they had become so enamored with was destined to be demolished. Seeking to continue the garden’s previous owner’s vision, the pair nurtured the space back to its former beauty, transformed French artist Jacques Majorelle’s studio into a home for their expansive Berber collection, and took up residence. Marrakech and the surrounding countryside would inform Saint Laurent’s palette for collections to come.
A selection of Yves Saint Laurent’s vast collection of haute couture accessories and clothing, provided by Fondation Pierre Bergé, will be preserved in the new museum, as well as numerous sketches– many of which were done on the premises of Jardin Majorelle. The museum additionally features temporary exhibition spaces, an auditorium, bookshop and café with a breathtaking terrace. A research library containing volumes on fashion, Arabic and Andalusian history, literature and poetry, Berber culture, Yves Saint Laurent’s works and more is planned as well.
Not to be outdone by its contents, the museum– designed by French architectural firm Studio KO– will embody Yves Saint Laurent with a rich, textural design that’s at once at ease, blending with the terra cotta surroundings, and yet innovative in form. The brick facade creates an ornamental, cloth-like exterior evocative of the couturier, and the interior is said to be luxuriously hued.
The museum, located on Rue Yves St Laurent, will open October of this year in conjunction with the inauguration of the Museé Yves Saint Laurent in Paris.
WRITTEN BY CLEO DE LANEY
related posts
Sophie Auster Exclusive Interview / Fashion Story "The Beautiful Sounds of Sophie Auster"
KTZ Fashion Story "NEW MODERN"
Exclusive KTZ Fashion Story "NEW MODERN" is now available.
Check inside for the Full Page Editorial
GUESS Fashion Story "GUESS WHO I AM?"
Exclusive GUESS Fashion Story "GUESS WHO I AM?" is now available.
Check inside for the Full Page Editorial
SCHIELD Fall/Winter 2015-16
SCHIELD, an avant-garde jewelry line, holds a new concept of an art, fashion, and photography project...
LOUIS VUITTON "Series 3"
Nicolas Ghesquière has continued Louis Vuitton’s ongoing advertising campaign with "Series 3," featuring the LV Fall/Winter 2015-2016 collection...
Glamour Games: Gigi Hadid vs. Michael Kors
Rare are the moments when our favorite fashion icons step down from their sacred fame pedestals to act like normal human beings - just like us!
"Prada Raw" Eyewear Collection Spring /Summer 2015
“Prada Raw” is a new eyewear collection that was released this summer.
"KENZO FW15 Campaign Short Film By Gregg Araki” Progeny of Mastermind
KENZO’s designer duo Carol Lim and Humberto Leon have never failed to impress.
3.1 Phillip Lim Fashion Story "BLONDE ON BLONDE"
Exclusive 3.1 Phillip Lim Fashion Story "BLONDE ON BLONDE" is now available.
Check inside for the Full Page Editorial
TWELV MAGAZINE TANABATA PARTY
Every year, on the seventh of July, two lovers - stars Vega and Altair, who are separated by the Milky Way, have the chance to meet for a single day.
Jason Wu Fashion Story "NEW DAWN FADES"
Exclusive Jason Wu Fashion Story "NEW DAWN FADES" is now available.
Check inside for the Full Page Editorial
PARLEY FOR THE OCEANS
Last night, the TWELV team had the distinct pleasure of attending the United Nations x Parley Launch event.
Miu Miu Releases Fall/Winter 2015 Campaign “Subjective Relativity”
There is something fantastic about the moments when a fashion brand steps back from the world of campaigns with perfectly shot studio pictures.
Jill Stuart Fashion Story "EXIT DOOR"
Exclusive Jill Stuart Fashion Story "EXIT DOOR" is now available.
Check inside for the Full Page Editorial
COOL CAT in collaboration with LOST ART
Cool Cat launched its new summer campaign in collaboration with Lost Art. Stylist Hissa Igarashi and photographer Chama brought this collaboration to life and created a compelling campaign.
NARS x Steven Klein
In celebration of an upcoming cosmetic collaboration, Steven Klein, Francois Nars, Etienne Russo, and Susanne Bartsch took over the historical Alder Manor in Yonkers, New York for a night of...
BACKSTAGE #7: A Woman
“Behind the scenes of TWELV Magazine’s inspired creations”
Balmain x H&M – Get Ready for the Balmainnation
It all started about a month ago at the Billboard Music Awards...
STACY MARTIN BECOMES MIU MIU’S FRAGRANCE MUSE
Miuccia Prada has finally deemed it appropriate for her highly regarded Miu Miu brand to produce a fragrance.
Y3 Fashion Story "Paint it Black"
Y3 One Brand Story "Paint It Black" is now available!
Check inside for the Full Page Editorial
Lykke Li For GUCCI '15 Campaign Film
Lykke Li stars in a new commercial/ short film for Gucci’s 2015 Spring/Summer collection.
TOUS Celebrates Their S/S2015 Miami Collection
TWELV was invited to attend a party by TOUS celebrating their Spring Summer 2015 Miami collection and Gala for TOUS, a capsule collaboration with Spanish blogger, Gala González.
AUBREY PEEPLES Exclusive INTERVIEW / FASHION STORY "GOOD & BAD GIRL"
AUBREY PEEPLES EXCLUSIVE INTERVIEW / FASHION STORY "GOOD & BAD GIRL" is now updated!
Check inside for the Full Page Editorial
PRADA PRE-FALL AD CAMPAIGN: VAMPIRE CHIC
In true Prada fashion, the brand’s latest ad campaign poses questions about gender and what the sexes share with each other, or choose not to.
CHRISTIAN SIRIANO SS15 AD CAMPAIGN: AN ICY COOL TAKE ON SPRING
Spring collections are expected to contain friendly florals and playful, evocative colors. Christian Siriano, however, has a different idea about how to usher in the warm weather.
GOLA: CELEBRATING 110 YEARS OF RICH SNEAKER HERITAGE
110 years is a long time by anyone’s standards, but for a sneaker brand’s existence, it’s virtually unheard of. That is of course with the exception of U.K.
Fashion Story "Candy Store Rock by Bregje Heinen"
Exclusive Fashion Story "Candy Store Rock by Bregje Heinen" is now updated!
Check inside for the Full Page Editorial
TWELV MAGAZINE HAPPY SPRING PARTY @ Chloe 81
Spring has finally sprung here in NYC! Winter is starting to feel like a distant memory as the days are finally getting brighter and warmer.
MARCHESA SPRING 2016: TIMELESS ELEGANCE
Marchesa is known for classically feminine designs and complex yet tastefully understated details.
Madonna's Ghosttown Custom Made Wardrobe by Chrome Hearts
The apocalypse is here. Fire is burning through the streets, nobody to be found at first glance, but wait—a flawless figure is surviving with grace— B***h, she’s Madonna.
Fashion Story "Love Me Two Times"
Exclusive Fashion Story "Love Me Two Times" is now updated!
Check inside for the Full Page Editorial
SMELL GREAT THIS SPRING VIA ISSEY MIYAKE
Spring is just around the corner. And as an ode to the impending thaw and arrival of warmer weather, storied designer Issey Miyake has released a brand new limited edition fragrance. Entitled...
THE GUMMY BEAR BED
TWELV MAGAZINE X CRAIGS BED Fashion Story "THE GUMMY BEAR BED" is available!
Check inside for the Full Page Editorial
CHANEL F/W2015 READY-TO-WEAR
Chanel’s Paris Fashion Week offering probably made its attendees really hungry.
CHRISTIAN DIOR 2015 READY-TO-WEAR
Fashion can be innovative, it can make a statement, it can capture the sentiment of an era, or it can just be downright cool. Dior’s Fall 2015 collection is most certainly the latter.