TWELV Magazine Spring 2023 "ENIKO" Alexander McQueen Cover Fashion Story/ Interview
Balmain x H&M – Get Ready for the Balmainnation
June 09, 2015 4:46 PM
It all started about a month ago at the Billboard Music Awards when Olivier Rousteing, creative director of Balmain, announced the brand’s latest collaboration with the global fast fashion chain H&M. Rousteing walked the event’s red carpet accompanied by models Jordan Dunn and Kendall Jenner, who were wearing designs from the collection.
Rousteing says that his main aim as a designer is to speak to his generation. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it," said the designer.
As you may remember, Balmain is not the first brand to cause a stir in the fashion world for teaming up with H&M.Maison Martin Margiela, Stella McCartney and Karl Lagerfeld are among the many designers who have collaborated with the Swedish retailer. And let’s not forget the recent excitement caused by the collaboration between Alexander Wang and the fast fashion brand last year.
Although the collaboration is expected to launch on November 5th, Rousteing has been building excitement around its release on Instagram, especially after he posted a video on his Instagram with the caption “THE WORD IS OUT #secretrevealed join MY new ARMY #HMBAILMAINNATION #areyouready?” The collection will be available in over 250 stores worldwide and online. It will include a variety of apparel and accessories pieces for both men and women.
WRITTEN BY: CAMILA PONTES
PHOTO CREDIT: H&M
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