The Legacy of Yves Saint Laurent to be Honored at New Marrakech Museum

September 02, 2017 11:00 AM

Yves Saint Laurent is not the first to call Morocco muse, but the legacy of his interweaving the North African nation’s vibrant aesthetic into European fashion continues to this day, and will be permanently celebrated in the forthcoming museum, Musée Yves Saint Laurent Marrakech (mYSLm).

The museum will be adjacent to Marrakech’s infamous cobalt blue garden, Jardin Majorelle, which was purchased by Yves Saint Laurent and partner Pierre Bergé after learning that the oasis of exotic flora they had become so enamored with was destined to be demolished. Seeking to continue the garden’s previous owner’s vision, the pair nurtured the space back to its former beauty, transformed French artist Jacques Majorelle’s studio into a home for their expansive Berber collection, and took up residence. Marrakech and the surrounding countryside would inform Saint Laurent’s palette for collections to come. 

A selection of Yves Saint Laurent’s vast collection of haute couture accessories and clothing, provided by Fondation Pierre Bergé, will be preserved in the new museum, as well as numerous sketches– many of which were done on the premises of Jardin Majorelle. The museum additionally features temporary exhibition spaces, an auditorium, bookshop and café with a breathtaking terrace. A research library containing volumes on fashion, Arabic and Andalusian history, literature and poetry, Berber culture, Yves Saint Laurent’s works and more is planned as well. 

Not to be outdone by its contents, the museum– designed by French architectural firm Studio KO– will embody Yves Saint Laurent with a rich, textural design that’s at once at ease, blending with the terra cotta surroundings, and yet innovative in form. The brick facade creates an ornamental, cloth-like exterior evocative of the couturier, and the interior is said to be luxuriously hued.   

The museum, located on Rue Yves St Laurent, will open October of this year in conjunction with the inauguration of the Museé Yves Saint Laurent in Paris.  

 

 

WRITTEN BY CLEO DE LANEY

 

related posts

TWELV S/S 2022 COVER "INTERVIEW WITH UKRAINE MODELS"

TWELV Magazine S/S 22 Cover "Interview with Ukraine Models" 
 
August 11, 2022 2:06 AM  |  Fashion

Alexander McQueen Pre-Fall 2022 Collection alongside 12 artists

To illustrate creativity emerging from countless perspectives, Alexander McQueen invited a group  of 12 artists to get inspired and create by their “Process” Pre-Fall 2022 Collection. ...

June 16, 2022 11:18 PM  |  Fashion

AGOLDE's Charitable T-Shirt Launch in Support of Ukraine

Sustainable fashion brand AGOLDE and Citizens of Humanity Group join and stand by Giles  Duley, founder, and CEO of the Legacy of War Foundation, in their mission to help bring “the ...

June 01, 2022 10:44 AM  |  Fashion

HYKE FASHION STORY "MANTRA OF A NEW YORKER"

FASHION STORY "MANTRA OF A NEW YORKER" is now available! 

Check inside for the Full Page Editorial.

May 29, 2022 11:15 PM  |  Fashion

Altuzarra Fashion Story "TAKE ME BACK TO PARIS"

ALTUZARRA Fashion Story "TAKE ME BACK TO PARIS " is now available! 
 
Check inside for the Full Page Editorial
May 28, 2022 10:45 AM  |  Fashion

GUCCI LOVE PARADE CAMPAIGN

Decadence is all over the menu in Gucci's latest delicious and tantalizing visionary treat. Love Parade demands the attention of your imagination.

March 01, 2022 3:50 PM  |  Fashion

Alexander McQueen Lucia: The Jewelled Satchel

Noir, mysterious, and dare one say almost haunting is the new short film shot by Sophie Muller.

March 01, 2022 10:51 AM  |  Fashion

CELINE SUMMER 22 BAIE DES ANGES CAMPAIGN

Casual but designed with bold thought, the Celine Baie des Anges collection makes its way to the woman's clothing zeitgeist this Spring/Summer 2022 season.

February 28, 2022 9:33 PM  |  Fashion
CHAMA

TWELV MAGAZINE NYFW 2022 PARTY@PUBLIC HOTEL

TWELV Magazine hosted a NYFW 2022 party at pubilc hotel. The night started out with the beautifully dressed guests.

February 17, 2022 1:50 AM  |  Fashion

FASHION STORY "FREE & FREAKY" BY CHAMA

FASHION STORY "FREE & FREAKY" by CHAMA is now available! 

Check inside for the Full Page Editorial.

February 09, 2022 1:01 AM  |  Fashion

TWELV F/W 2021 "Alexander McQueen" COVER FASHION STORY

TWELV Magazine F/W 21 Alexander McQueen Cover Fashion Story "McQUEEN" 
 
December 24, 2021 1:22 PM  |  Fashion
Photography by CHAMA

TWELV MAGAZINE HALLOWEEN PARTY 2021 @PUBLIC HOTEL

TWELV Magazine's annual Halloween party was on the cutting edge of horror haute couture with costumed guests attending as their alter egos for the night. It was a true Nightmare on Chrystie Street...

November 01, 2021 2:16 AM  |  Fashion

Alexander McQueen Spring/ Summer 2022 collection

The Ever-Changing Alexander McQueen

October 14, 2021 1:47 AM  |  Fashion

Saint Laurent Summer 2022 collection

The Independent Spirit of Yves Saint Laurent Summer 2022

October 01, 2021 12:02 PM  |  Fashion

Balenciaga Spring Summer 2022 collection

Balenciaga Hits the Red Carpet for the Summer 22 Collection

October 01, 2021 10:19 AM  |  Fashion

Dior spring summer 2022 collection

This collection sees a reinvention of classic to the modern world reeling in this era of post  pandemic life.

October 01, 2021 10:12 AM  |  Fashion

THE GUCCI 100 CAMPAIGN

The Gucci 100 Collection hits its Centennial Dance Floor

September 30, 2021 9:33 AM  |  Fashion

Emporio Armani 40th Anniversary

THE WAY WE ARE, Emporio Armani 40th Anniversary

September 29, 2021 10:11 AM  |  Fashion

TWELV MAGAZINE NYFW PARTY@PUBLIC HOTEL

The NYFW 2021 party is finally here! Who was waiting for our annual NYFW party?

September 18, 2021 4:07 AM  |  Fashion

DIOR "DESIGNER OF DREAMS" EXHIBITION AT THE BROOKLYN MUSEUM

Designer of dreams exhibition 
September 10, 2021 5:22 PM  |  Fashion

CELINE HOMME "COSMIC CRUISER" SUMMER 2022

CELINE HOMME ‘COSMIC CRUISER’ SUMMER 2022 COLLECTION

DIRECTED BY HEDI SLIMANE

WATCH THE SHOW HERE: COSMIC CRUISER

August 01, 2021 8:04 PM  |  Fashion

FASHION STORY "MANON BABY MONON" by CHAMA

FASHION STORY "MANON BABY MANON" by CHAMA is now available! 

 

PHOTOGRAPHY: CHAMA

June 07, 2021 3:10 AM  |  Fashion

ELENA MATEI INTERVIEW/ FASHION STORY

Elena Matei Interview / Fashion Story is now available!

Check inside for the Full Page Editorial.

June 07, 2021 2:38 AM  |  Fashion

Converse x PLAY Comme des Garçons Chuck 70 Launches

Comme des Garçons announces the launch of the Converse x PLAY Comme des Garçons Chuck 70 in two new colorways: Blue Quartz and Steel Gray.

June 07, 2021 2:11 AM  |  Fashion

FASHION STORY "LIFE IS EASY WITH TREES AROUND"

FASHION STORY "LIFE IS EASY WITH TREES AROUND" is now available! 
 
June 06, 2021 1:51 AM  |  Fashion

Alexander McQueen Pre-AUTUMN/ WINTER 2021 Collection

Here we welcome Alexander McQueens AW 2021: a serene focus on silhouettes.

May 14, 2021 3:32 AM  |  Fashion

SAINT LAURENT WINTER 2021 COLLECTION

Saint Laurent Winter 2021, Where the Silver Wind Blows, may have been inspired by Ray Bradbury's allegoric tale, The Golden Kite, The Silver Wind. The theme of The Golden Kite, The...
May 06, 2021 6:15 PM  |  Fashion

KEMIO INTERVIEW/ FASHION STORY

KEMIO Interview / Fashion Story is now available!

Check inside for the Full Page Editorial.

May 06, 2021 4:08 AM  |  Fashion

Alexander McQueen Short Story

Alexander McQueen Women’s family of bags welcomed a new member, the collection now has a Small Story, Short Story, and Tall Story. This year's SS21 welcomed the Short Story bag, inspired by its...
March 01, 2021 3:50 PM  |  Fashion

FASHION STORY "AGA" BY CHAMA

FASHION STORY "AGA" by CHAMA is now available! 

Check inside for the Full Page Editorial.

January 22, 2021 11:47 PM  |  Fashion

FASHION STORY "GIRL NEXT DOOR" BY CHAMA

FASHION STORY "GIRL NEXT DOOR" by CHAMA is now available! 

Check inside for the Full Page Editorial.

January 08, 2021 1:47 AM  |  Fashion

DIOR FALL 2021 COLLECTION

Dior's Fall 2021 Collection, designed by Maria Grazia Chiuri, summoned joie de vivre, or the exuberant delight of life. 
 
December 28, 2020 11:13 PM  |  Fashion

SAINT LAURENT SUMMER 2021 COLLECTION

Saint Laurent Creative Director Anthony Vaccarello wanted to “focus on the essence of things”, and he delivered. The Summer 2021 Saint Laurent Collection takes place in the desert.

December 28, 2020 11:11 PM  |  Fashion

ALEXANDER MCQUEEN Pre-Spring 2021 Collection

Alexander McQueen Pre-Spring 2021 collection was embraced by enthusiasts as certain parts of the world brace themselves for a bitter winter. McQueen's Pre-Spring 2021 launched in the beginning...
December 07, 2020 10:38 PM  |  Fashion

TWELV HOLIDAY GIFT IDEA 2020 #2: FASHION EDITOR SHO "Margot Tenenbaum"

TWELV Editors' Holiday Gift Pick is now available!  

December 07, 2020 12:45 PM  |  Fashion

TWELV HOLIDAY GIFT IDEA 2020 #1: Editor ERINA "Alice In Wonderland"

TWELV Editors' Holiday Gift Pick is now available!  

 

December 07, 2020 12:45 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲