The Lanvin Spring-Summer 2017 runway presentation marks Bouchra Jarrar’s first show and second collection for the French fashion house, as well as reminds us that her eponymous label has now had...
TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning
August 18, 2016 2:00 PM
Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress Lupita Nyong’o and young actress Elle Fanning, as well as models Christy Turlington Burns and Natalie Westling. This was also a first for Grace Coddington who partnered with Tiffany & Co. for her debut in a brand advertising campaign after stepping down from her position of Creative Director of American Vogue. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects.” said Coddington to BOF, which explain the choice of Lupita Nyong’o and Elle Fanning as the faces of the campaign. Photographed by David Sims, these powerful portraits shows elegant and confident women whose beauty is lightening under the shine of Tiffany & Co. iconic jewelry.
Lupita Nyong’o, Mexi-Kenyan actress who is in no need anymore to be introduced after she was made worldwide famous by historical drama 12 Years a Slave for which she won the Academy Award for Best Supporting Actress, and Elle Fanning who despite her young age of 18, has already a quite long list of awards nominations for her movies such as Somewhere, Super 8 or Maleficent. Together they represent a new generation of powerful yet feminine women, in a world where those two adjectives are not seen as antagonistic anymore. They are young, they are fierce, they are chic and they are glamorous, they are thus a perfect match for Tiffany & Co. who is looking to reshape its image to be more fashionable and appealing to a younger consumer, mission given in 2011 to chief executive Frederic Cumenal.
This campaign is set to prove that Tiffany & Co. 180-year history only make the brand stronger to transcend time and space, and propose timeless chic to all the new generation from all around the world who will have fun on social media using the hashtag #LegendaryStyle, as well as Tiffany & Co. eternal customers who will enjoy more of their all-time favorite brand’s products, because as the campaign tagline say : «Some style is Legendary».
WRITTEN BY LOUISE GUILLOT
EDITED BY SUSAN SCHELL
PHOTO CREDIT: Tiffany & Co.
related posts
SAINT LAURENTS PFW S/S2017 READY-TO-WEAR
The Spring-Summer 2017 Saint Laurent collection was certainly a finger-tapping moment of anticipation for the French luxury house, as well as for the devoted Saint Laurent following that has been...
CHROME HEARTS FOR THE WEEKEND'S ‘STARBOY’ COVER
After the release of THE WEEKND’s Beauty Behind the Madness, fans are impatiently awaiting his next big move.
DSQUARED2 FASHION STORY "DSQUARED2"
FASHION STORY “DSQUARED2" is now available!
Check inside for the Full Page Editorial.
Marc Jacobs NYFW S/S2017 ready-to-wear
At Marc Jacobs, the hemlines keep rising and so do the platforms.
YIGAL AZROUËL NYFW S/S2017 READY-TO-WEAR
Layers. Embroideries. Details.
TWELV MAGAZINE NYFW PARTY @M1-5LOUNGE
Find and enjoy more photos on TWELV Facebook
HELMUT LANG FASHION STORY "MY SIDE OF THE STREET"
FASHION STORY “MY SIDE OF THE STREET” is now available!
Check inside for the Full Page Editorial.
Erin Fetherston NYFW S/S2017 READY-TO-WEAR
The Spring-Summer 2017 collection was a markedly important season for Erin Fetherston, serving not only as her 10th Anniversary New York Fashion Week, but also as her first...
KENZO WORLD THE NEW FRAGRANCE VIDEO by Spike Jonze
Formed by Creative Directors Carol Lim and Humberto Leon, KENZO Parfums unveils Kenzo World – the first feminine fragrance that “alludes to the force of the third eye and to spiritual protection...
CHRISTIAN SIRIANO NYFW S/S2017 Ready-to-Wear
An appraisal of the designs from Christian Siriano’s spring 2017 show would deem his work otherworldly.
Louis Vuitton Unveils New Fragrance Collection "Les Parfums"
The roles we assume each day, whether it’s being a powerful attorney, a fashion editor, or homemaker are all accompanied by their own specifics.
EYEGASM WORTHY GLASSES TO ACCESSORIZE YOUR B*TCH FACE
UNIQUE SILHOUETTE SUNGLASSES
Lodovico Zordanazzo STORY
Lodovico Zordanazzo is an Italian man with a London soul. Italy is where he was born but London is where he gave birth to his own namesake line of footwear.
TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning
Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress...
GUCCI F/W2016 CAMPAIGN
Bubbles popping. Bells ringing. Buses honking. Alessandro Michele has done it again with Gucci’s autumn/winter 2016 campaign.
DJ BEC ADAMS FASHION STORY "NO LAPTOP NO PROBLEM"
DJ BEC ADAMS FASHION STORY "NO LAPTOP NO PROBLEM" is now available!
Check inside for the Full Page Editorial.
GIUSEPPE ZANOTTI F/W2016 CAMPAIGN
What do indie bands, crystal sandals, and Grace Hartzel have in common? Well, they are all featured in Giuseppe Zanotti’s latest dazzling ad campaign.
CHANEL F/W2016 eyewear X Willow Smith
After being crowned a Chanel ambassador and electrifying the steps of the Met Gala in a car coat and clamdiggers this year, the ever creative and always fierce, Willow Smith,...
Balmain F/W2016 Campaign: WOLVES by Kanye West
“From the moment I heard that song, I knew we had to use it for this campaign,” Olivier Rousteing proclaims.
Citizens of Humanity Fall Collection
Skinny, slouchy, or flared, a nice pair of denim jeans is a must in any fashionista’s wardrobe.
CHANEL F/W2016 HAUTE COUTURE COLLECTION
You can always count on Karl Lagerfeld to create some major intrigue! Just when you think you've seen it all, he shows it's only half time and that he remains a force to be reckoned with.
TWELV MAGAZINE PARTY "GEISHA ON FIRE @ M1-5 lounge"
Find and enjoy more photos on TWELV Facebook
VIKTOR & ROLF F/W2016 HAUTE COUTURE COLLECTION
Viktor Horsting and Rolf Snoeren took a trip to the past to create an extraordinary new collection – all from previous collections.
TWELV MAGAZINE "TANABATA PARTY @LADUREE GARDEN & AFTER PARTY @HAPPY ENDING NYC"
Find and enjoy more photos on TWELV Facebook
JIL SANDER NAVY FASHION STORY "SWEET INTUITION"
FASHION STORY "SWEET INTUITION" is now available!
Check inside for the Full Page Editorial.
Louis Vuitton S/S2017 Mens Collection
Warm weather induces refined style, and Louis Vuitton returns with a line that’s not only refined, but avant-garde in its approach to incorporate a distinctive vision...
LINDER FASHION STORY "OUTSIDERS"
FASHION STORY “OUTSIDERS” is now available!
Check inside for the Full Page Editorial.
GUCCI "DIY" BAG
Gucci Introduces its New DIY (Do it Yourself) Handbag
RAINBOW FASHION WEEK JUNE17-24 2016
Rainbow Fashion Week (RFW) is taking over New York City for the third consecutive year, just in time for the pre-Pride events with “Eight Days of Queer Fashion Shows,” ...
Pat Cleveland "Walking with the Muses" BOOK Event By MAO PR
Pat Cleveland celebrated the launch of her new book "Walking With the Muses" last week at the Jane hotel.
CHANEL CRUISE COLLECTION 2017
Chanel flew in 700 people for its 2017 cruise collection in Havana on the island of Cuba.
TWELV MAGAZINE PARTY"ALL ABOUT IKEMEN LOVERS @TIKI TABU/SIXTY LES"
Find and enjoy more photos on TWELV Facebook
GUCCI CRUISE COLLECTION 2017
Not every brand is able to host a fashion show at Westminster Abbey, one of the most sacred churches in Britain.