FASHION STORY “CORY ROBERTS" is now available!
Check inside for the Full Page Editorial.
TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning
August 18, 2016 2:00 PM
Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress Lupita Nyong’o and young actress Elle Fanning, as well as models Christy Turlington Burns and Natalie Westling. This was also a first for Grace Coddington who partnered with Tiffany & Co. for her debut in a brand advertising campaign after stepping down from her position of Creative Director of American Vogue. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects.” said Coddington to BOF, which explain the choice of Lupita Nyong’o and Elle Fanning as the faces of the campaign. Photographed by David Sims, these powerful portraits shows elegant and confident women whose beauty is lightening under the shine of Tiffany & Co. iconic jewelry.
Lupita Nyong’o, Mexi-Kenyan actress who is in no need anymore to be introduced after she was made worldwide famous by historical drama 12 Years a Slave for which she won the Academy Award for Best Supporting Actress, and Elle Fanning who despite her young age of 18, has already a quite long list of awards nominations for her movies such as Somewhere, Super 8 or Maleficent. Together they represent a new generation of powerful yet feminine women, in a world where those two adjectives are not seen as antagonistic anymore. They are young, they are fierce, they are chic and they are glamorous, they are thus a perfect match for Tiffany & Co. who is looking to reshape its image to be more fashionable and appealing to a younger consumer, mission given in 2011 to chief executive Frederic Cumenal.
This campaign is set to prove that Tiffany & Co. 180-year history only make the brand stronger to transcend time and space, and propose timeless chic to all the new generation from all around the world who will have fun on social media using the hashtag #LegendaryStyle, as well as Tiffany & Co. eternal customers who will enjoy more of their all-time favorite brand’s products, because as the campaign tagline say : «Some style is Legendary».
WRITTEN BY LOUISE GUILLOT
EDITED BY SUSAN SCHELL
PHOTO CREDIT: Tiffany & Co.
related posts
Contemporary Luxury Welcomes #TFWGucci
The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...
FASHION STORY “MY OWN STORY"
FASHION STORY “MY OWN STORY" is now available!
Check inside for the Full Page Editorial.
FASHION STORY "PLAY DEAD"
FASHION STORY "PLAY DEAD" is now available!
Check inside for the Full Page Editorial.
CHANEL PFW F/W2017 READY-TO-WEAR
Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.
FASHION STORY "PLASTIC WOMAN"
FASHION STORY "PLASTIC WOMAN" is now available!
Check inside for the Full Page Editorial.
MIU MIU PFW F/W2017 READY-TO-WEAR
On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show. For the designer’s more spontaneous...
FASHION STORY "DEN DANSKE PIGE"
FASHION STORY "DEN DANSKE PIGE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW F/W2017 READY-TO-WEAR
Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...
PRADA F/W2017 READY-TO-WEAR
We live in a highly politicized climate, and the fashion world is no exception.
SAINT LAURENT PFW F/W2017 READY-TO-WEAR
The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.
JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"
JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!
Check inside for the Full Page Editorial
GUCCI F/W2017 READY-TO-WEAR
Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...
Kiesza Exclusive Interview / Fashion Story "KIESZA"
Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!
Check inside for the Full Page Editorial
Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”
Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.
Giuseppe Zanotti S/S2017 Collection “Raw Beauty”
The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...
TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
Dior Lady Art
"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...
Fashion story "The Golden Child "
FASHION STORY "THE GOLDEN CHILD" is now available!
Check inside for the Full Page Editorial.
Chanel 2017 Métiers d’Art Collection
Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.
FASHION STORY "HAPPY ENDING"
FASHION STORY "HAPPY ENDING" is now available!
Check inside for the Full Page Editorial.
Viktor & Rolf Exhibition Opens in Australia
From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...
BEAUTY STORY "LA STRADA"
BEAUTY STORY “La Strada" is now available!
Check inside for the Full Page Editorial.
ICB FASHION STORY "ICB"
FASHION STORY “ICB" is now available!
Check inside for the Full Page Editorial.
Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN
Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.
DKNY FASHION STORY "DAZED KIDS NEW YORK"
FASHION STORY “Dazed Kids New York" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE HALLOWEEN PARTY "DEATH ON THE DANCEFLOOR" @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
CHARLOTTE OLYMPIA x BARBIE
British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.
FASHION STORY "MAO"
FASHION STORY “MAO" is now available!
Check inside for the Full Page Editorial.
Hermès - La Fabrique de la Soie
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.
VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER
Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.
MOSCHINO S/S2017 READY-TO-WEAR
MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP!
60+ Charming Cut-Outs for 34 Dolls
FASHION STORY "ESTEE"
FASHION STORY “ESTEE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW S/S2017 READY-TO-WEAR
For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.