TWELV Magazine Spring 2023 "ENIKO" Alexander McQueen Cover Fashion Story/ Interview
Hermès - La Fabrique de la Soie
November 03, 2016 2:00 PM
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré. Along with the iconic Birkin handbag, Hermès' scarves are a symbol of elegance that everyone recognizes with one glance. A woman's heart races with the idea of the beautiful pieces made possible by true savoir-faire.
Over the years Hermès repeatedly brought novelty, originality, and new energy into their scarfs creating Hermès brand's identity along with a rich history.
TWELV presents to you Hermès’ La Fabrique de la Soie, a video shot by Craig McDean, that opens the doors of Hermès silk workshops. We follow a young woman playing with meters and meters of silky fabric, enjoying its light touch, feeling its heavenly soft fabric against her skin, wrapping herself in it. A scarf can become a dress, a top, a skirt, or pants. Hermès is known to offer a booklet in their stores showcasing different ways to tie and wear their scarves– how to use it as a head wrap, how to turn it into a casual, beautiful top by simply tying it's ends. The possibilities are seemingly endless. This video is an invitation to have fun and play with Hermès' scarfs. It also offers a history of the brand's designs, much as if we were in a virtual museum, with more than 600 Hermès designs dating back to the early 1900s.
Of course, the brand is not focused on the past, but looking forward to the future as the film highlights Hermès' new designs such as Zenobie Reine de Palmyre, Carre en boucles, and an updated version of the Brides de Gala. The latest, originally created in 1957, is a perfect example of how Hermès had always known how to create new designs while never compromising their powerful heritage. A wonderful mix of past and present to create the future.
If you saw something that you liked in the film, then you will be delighted to learn that Hermès has a website dedicated exclusively to Hermès silks where you can purchase all the pieces featured in the video on lamaisondescarres.com. Bon shopping !
WRITTEN BY LOUISE GUILLOT
EDITED BY HOLLIS DE LANEY
VIDEO CREDIT: HERMES
related posts
TWELV MAGAZINE NYFW 2023 PARTY@PUBLIC HOTEL
The NYFW 2023 party is finally here! Who was waiting for our annual NYFW party?
TWELV S/S 2022 COVER "INTERVIEW WITH UKRAINE MODELS"
TWELV Magazine S/S 22 Cover "Interview with Ukraine Models"
Alexander McQueen Pre-Fall 2022 Collection alongside 12 artists
To illustrate creativity emerging from countless perspectives, Alexander McQueen invited a group of 12 artists to get inspired and create by their “Process” Pre-Fall 2022 Collection. ...
AGOLDE's Charitable T-Shirt Launch in Support of Ukraine
Sustainable fashion brand AGOLDE and Citizens of Humanity Group join and stand by Giles Duley, founder, and CEO of the Legacy of War Foundation, in their mission to help bring “the ...
HYKE FASHION STORY "MANTRA OF A NEW YORKER"
FASHION STORY "MANTRA OF A NEW YORKER" is now available!
Check inside for the Full Page Editorial.
Altuzarra Fashion Story "TAKE ME BACK TO PARIS"
ALTUZARRA Fashion Story "TAKE ME BACK TO PARIS " is now available!
Check inside for the Full Page Editorial
GUCCI LOVE PARADE CAMPAIGN
Decadence is all over the menu in Gucci's latest delicious and tantalizing visionary treat. Love Parade demands the attention of your imagination.
Alexander McQueen Lucia: The Jewelled Satchel
Noir, mysterious, and dare one say almost haunting is the new short film shot by Sophie Muller.
CELINE SUMMER 22 BAIE DES ANGES CAMPAIGN
Casual but designed with bold thought, the Celine Baie des Anges collection makes its way to the woman's clothing zeitgeist this Spring/Summer 2022 season.
TWELV MAGAZINE NYFW 2022 PARTY@PUBLIC HOTEL
TWELV Magazine hosted a NYFW 2022 party at pubilc hotel. The night started out with the beautifully dressed guests.
FASHION STORY "FREE & FREAKY" BY CHAMA
FASHION STORY "FREE & FREAKY" by CHAMA is now available!
Check inside for the Full Page Editorial.
TWELV F/W 2021 "Alexander McQueen" COVER FASHION STORY
TWELV Magazine F/W 21 Alexander McQueen Cover Fashion Story "McQUEEN"
TWELV MAGAZINE HALLOWEEN PARTY 2021 @PUBLIC HOTEL
TWELV Magazine's annual Halloween party was on the cutting edge of horror haute couture with costumed guests attending as their alter egos for the night. It was a true Nightmare on Chrystie Street...
Alexander McQueen Spring/ Summer 2022 collection
The Ever-Changing Alexander McQueen
Saint Laurent Summer 2022 collection
The Independent Spirit of Yves Saint Laurent Summer 2022
Balenciaga Spring Summer 2022 collection
Balenciaga Hits the Red Carpet for the Summer 22 Collection
Dior spring summer 2022 collection
This collection sees a reinvention of classic to the modern world reeling in this era of post pandemic life.
THE GUCCI 100 CAMPAIGN
The Gucci 100 Collection hits its Centennial Dance Floor
Emporio Armani 40th Anniversary
THE WAY WE ARE, Emporio Armani 40th Anniversary
TWELV MAGAZINE NYFW PARTY@PUBLIC HOTEL
The NYFW 2021 party is finally here! Who was waiting for our annual NYFW party?
DIOR "DESIGNER OF DREAMS" EXHIBITION AT THE BROOKLYN MUSEUM
Designer of dreams exhibition
CELINE HOMME "COSMIC CRUISER" SUMMER 2022
CELINE HOMME ‘COSMIC CRUISER’ SUMMER 2022 COLLECTION
DIRECTED BY HEDI SLIMANE
WATCH THE SHOW HERE: COSMIC CRUISER
FASHION STORY "MANON BABY MONON" by CHAMA
FASHION STORY "MANON BABY MANON" by CHAMA is now available!
PHOTOGRAPHY: CHAMA
ELENA MATEI INTERVIEW/ FASHION STORY
Elena Matei Interview / Fashion Story is now available!
Check inside for the Full Page Editorial.
Converse x PLAY Comme des Garçons Chuck 70 Launches
Comme des Garçons announces the launch of the Converse x PLAY Comme des Garçons Chuck 70 in two new colorways: Blue Quartz and Steel Gray.
FASHION STORY "LIFE IS EASY WITH TREES AROUND"
FASHION STORY "LIFE IS EASY WITH TREES AROUND" is now available!
Alexander McQueen Pre-AUTUMN/ WINTER 2021 Collection
Here we welcome Alexander McQueens AW 2021: a serene focus on silhouettes.
SAINT LAURENT WINTER 2021 COLLECTION
Saint Laurent Winter 2021, Where the Silver Wind Blows, may have been inspired by Ray Bradbury's allegoric tale, The Golden Kite, The Silver Wind. The theme of The Golden Kite, The...
KEMIO INTERVIEW/ FASHION STORY
KEMIO Interview / Fashion Story is now available!
Check inside for the Full Page Editorial.
Alexander McQueen Short Story
Alexander McQueen Women’s family of bags welcomed a new member, the collection now has a Small Story, Short Story, and Tall Story. This year's SS21 welcomed the Short Story bag, inspired by its...
FASHION STORY "AGA" BY CHAMA
FASHION STORY "AGA" by CHAMA is now available!
Check inside for the Full Page Editorial.
FASHION STORY "GIRL NEXT DOOR" BY CHAMA
FASHION STORY "GIRL NEXT DOOR" by CHAMA is now available!
Check inside for the Full Page Editorial.
DIOR FALL 2021 COLLECTION
Dior's Fall 2021 Collection, designed by Maria Grazia Chiuri, summoned joie de vivre, or the exuberant delight of life.
SAINT LAURENT SUMMER 2021 COLLECTION
Saint Laurent Creative Director Anthony Vaccarello wanted to “focus on the essence of things”, and he delivered. The Summer 2021 Saint Laurent Collection takes place in the desert.
ALEXANDER MCQUEEN Pre-Spring 2021 Collection
Alexander McQueen Pre-Spring 2021 collection was embraced by enthusiasts as certain parts of the world brace themselves for a bitter winter. McQueen's Pre-Spring 2021 launched in the beginning...