It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront...
Hermès - La Fabrique de la Soie
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré. Along with the iconic Birkin handbag, Hermès' scarves are a symbol of elegance that everyone recognizes with one glance. A woman's heart races with the idea of the beautiful pieces made possible by true savoir-faire.
Over the years Hermès repeatedly brought novelty, originality, and new energy into their scarfs creating Hermès brand's identity along with a rich history.
TWELV presents to you Hermès’ La Fabrique de la Soie, a video shot by Craig McDean, that opens the doors of Hermès silk workshops. We follow a young woman playing with meters and meters of silky fabric, enjoying its light touch, feeling its heavenly soft fabric against her skin, wrapping herself in it. A scarf can become a dress, a top, a skirt, or pants. Hermès is known to offer a booklet in their stores showcasing different ways to tie and wear their scarves– how to use it as a head wrap, how to turn it into a casual, beautiful top by simply tying it's ends. The possibilities are seemingly endless. This video is an invitation to have fun and play with Hermès' scarfs. It also offers a history of the brand's designs, much as if we were in a virtual museum, with more than 600 Hermès designs dating back to the early 1900s.
Of course, the brand is not focused on the past, but looking forward to the future as the film highlights Hermès' new designs such as Zenobie Reine de Palmyre, Carre en boucles, and an updated version of the Brides de Gala. The latest, originally created in 1957, is a perfect example of how Hermès had always known how to create new designs while never compromising their powerful heritage. A wonderful mix of past and present to create the future.
If you saw something that you liked in the film, then you will be delighted to learn that Hermès has a website dedicated exclusively to Hermès silks where you can purchase all the pieces featured in the video on lamaisondescarres.com. Bon shopping !
WRITTEN BY LOUISE GUILLOT
EDITED BY HOLLIS DE LANEY
VIDEO CREDIT: HERMES
related posts
3.1 PHILLIP LIM FASHION STORY "SUNDAY MORNING"
FASHION STORY “Sunday Morning” is now available!
Check inside for the Full Page Editorial.
DIOR X RIHANNA
Rihanna creates new Star Trek inspired sunglasses with Christian Dior.
TWELV MAGAZINE PARTY "BLONDE SASHIMI @HAPPY ENDING "
Find and enjoy more photos on TWELV Facebook
MARC JACOBS S/S2016 EYEWEAR COLLECTION
Eyewear is a stroke of color that accents an outfit. It’s also one of the few accessories where irregular shapes and designs and quirkiness thrive.
FASHION STORY "TUZA"
FASHION STORY “TUZA” is now available!
Check inside for the Full Page Editorial.
Citizens of Humanity's Fabric Brand Director, HIRO IKUTA
What sparks would be created between Japanese heritage and California sunshine?
COS LAUNCHES SS16 ISSUE OF COS MAGAZINE
COS, a London based brand known for its reinvented classics and modern trends, has just published the SS16 issue of their bi-annual...
FASHION STORY "CARMEN & CARMEN"
Check inside for the Full Page Editorial.
MAVI FEATHER COLLECTION S/S2016
Mavi, who designs a full collection of denim and casual fashion founded in Istanbul in 1991, just launched “The premium ...
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI"
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI" is now available!
Check inside for the Full Page Editorial.
Yigal Azrouël NYFW F/W2016 Ready-to-Wear
Yigal Azrouël NYFW F/W 2016 Ready-to-Wear
Jill Stuart NYFW F/W2016 Ready-To-Wear
Jill Stuart F/W 2016 Ready-To-Wear
TWELV NYFW F/W 2016 PARTY @ APARTMENT 7
Find and enjoy more photos on TWELV FACEBOOK below.
Christian Siriano NYFW F/W2016 Ready-to-Wear /Backstage
Christian Siriano F/W 2016 Ready to Wear
KAREN WALKER FASHION STORY "BEHIND BLUE EYE"
KAREN WALKER FASHION STORY "BEHIND BLUE EYE" is now available!
Check inside for the Full Page Editorial.
Downtown Culture Club Fashion Season Opening Party
Find and enjoy more photos on TWELV Facebook
Louis Vuitton “SERIES 4”: The New Norm
Louis Vuitton “SERIES 4” The New Norm
DOMINIC LOUIS FASHION STORY "HEY HO LET'S GO"
DOMINIC LOUIS Fashion Story "HEY HO LET'S GO" is now available!
Check inside for the Full Page Editorial.
CITIZENS OF HUMANITY FASHION STORY "ALMOST FAMOUS"
CITIZENS of HUMANITY Fashion Story "ALMOST FAMOUS" is now available!
Check inside for the Full Page Editorial.
Apple and Hermès Unveil the Apple Watch Hermès Collection
September 9, 2015 — Apple and Hermès are creating a unique style for apple watch. Hermès has designed an amazing leather bands in distinctive styles.
BERENIK FASHION STORY "FALLING UP"
BERENIK Fashion Story "FALLING UP" is now available!
Check inside for the Full Page Editorial
Back Stage #8: Top Gun
"Behind the scenes of TWELV Magazine's inspired creations"
TWELV MAGAZINE PARTY @ TIKI TABU / SIXTY LES
Right in the middle of the an indecisive November, TWELV Magazine invited the beautiful folks of New York City to celebrate Fall in its latest party at TIKI TABU...
KAT GRAHAM EXCLUSIVE INTERVIEW / FASHION STORY "KAT GRAHAM 1991"
Kat Graham Exclusive Interview / Fashion Story "KAT GRAHAM 1991" is now available!
Check inside for the Full Page Editorial
Gian Kamal Fashion Story "In The Woods"
Exclusive Gian Kamal Fashion Story "In The Woods" is now available!
Check inside for the Full Page Editorial
TWELV NYFW S/S 2016 Party @ TIKI TABU / SIXTY LES
Nothing better than a fashion party that has an amazing music and rooftop drinks to relive the hassle of fashion week.
Jill Stuart NYFW S/S2016 Ready-To-Wear
The 70’s are back with Jill Stuart Spring/Summer 2016 collection with high-waists and bell-bottoms that are to die for. The designer has traveled back in time with a range of simple suits and...
Marc Jacobs NYFW S/S2016 Ready-To-Wear
“I have always found comfort in the familiar and the frequent return to the things that move me visually, emotionally and intellectually.”
TWELV / ARC TOKYO EXCLUSIVE PARTIES IN JAPAN
ARC is a social hub of entertainment, a club, and a bar in the heart of Tokyo's fashion district Omotesando.
Yigal Azrouël NYFW S/S2016 Ready-To-Wear
“It’s about going from step to step and showing that progression.”
MARC JACOBS HOSTS "GLOSS" BOOK EVENT BY Roger Padilha and Mauricio Padilha
GIUSEPPE ZANOTTI F/W2015 AD CAMPAIGN
When it comes to designing shoes, few designers are as artistic as Giuseppe Zanotti.
Bubblegum Pinky Rings by David Yurman
The Bubblegum Pinky Rings by David Yurman is a unique fine jewelry ring that has been designed by an elite crowd. A king wears his family signet ring on his pinky.
CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS"
Exclusive CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS" is now available.
Check inside for the Full Page Editorial