In Italian, ‘Ricostru’ means ‘reconstruction,’ but designer Rico Manchit Au was constructing an entirely new notion of designer Chinese fashion when she launched her label in 2011.
TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning
August 18, 2016 2:00 PM
Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress Lupita Nyong’o and young actress Elle Fanning, as well as models Christy Turlington Burns and Natalie Westling. This was also a first for Grace Coddington who partnered with Tiffany & Co. for her debut in a brand advertising campaign after stepping down from her position of Creative Director of American Vogue. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects.” said Coddington to BOF, which explain the choice of Lupita Nyong’o and Elle Fanning as the faces of the campaign. Photographed by David Sims, these powerful portraits shows elegant and confident women whose beauty is lightening under the shine of Tiffany & Co. iconic jewelry.
Lupita Nyong’o, Mexi-Kenyan actress who is in no need anymore to be introduced after she was made worldwide famous by historical drama 12 Years a Slave for which she won the Academy Award for Best Supporting Actress, and Elle Fanning who despite her young age of 18, has already a quite long list of awards nominations for her movies such as Somewhere, Super 8 or Maleficent. Together they represent a new generation of powerful yet feminine women, in a world where those two adjectives are not seen as antagonistic anymore. They are young, they are fierce, they are chic and they are glamorous, they are thus a perfect match for Tiffany & Co. who is looking to reshape its image to be more fashionable and appealing to a younger consumer, mission given in 2011 to chief executive Frederic Cumenal.
This campaign is set to prove that Tiffany & Co. 180-year history only make the brand stronger to transcend time and space, and propose timeless chic to all the new generation from all around the world who will have fun on social media using the hashtag #LegendaryStyle, as well as Tiffany & Co. eternal customers who will enjoy more of their all-time favorite brand’s products, because as the campaign tagline say : «Some style is Legendary».
WRITTEN BY LOUISE GUILLOT
EDITED BY SUSAN SCHELL
PHOTO CREDIT: Tiffany & Co.
related posts
Jill Stuart Fashion Story "Suburbia"
FASHION STORY "SUBURBIA" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV returns to Better Days on the Lower East Side for "Blonde Sashimi from Planet TWELV" as New York City relishes in the post-Fashion Week calm.
Fashion Story "Lolita in Zadig & Voltaire"
Check inside for the Full Page Editorial.
Maison Kitsuné X NBA Tour Visits New York City
Kitsuné Co-founders Gildas Loaëc and Masaya Kuroki continue their exploration of curious collaborations as they partner with the NBA for a first-time capsule collection, and recollection of...
Interview: SAGITTAIRE A Debuts in Paris with Fashion Film "Samphrenia"
Sagittaire A is a place deep within the Milky Way that emits radio waves, possibly the location of a black hole, and its perplexing, almost esoteric nature makes it a befitting...
A Breakdown of Moncler Genius: an 8-Capsule Collaboration
New York. London. Milan. Paris.
TWELV MAGAZINE NYFW F/W18 PARTY @BETTER DAYS
TWELV returned to Broome Street to bring New York Fashion Week to a close at "Better Days" where DJ's Keiichiro Nakajima, Kristian Kirk, Oliver Stumm, Grier Newlin, Cat Pace, and Phil Anker took...
MARC JACOBS NYFW F/W18 READY-TO-WEAR
For Marc Jacobs Fall-Winter 2018 collection, a foreign kind of drama played out on the runway this season.
R13 NYFW F/W18 BACKSTAGE
R13's conception has been one shrouded in a certain kind of cool mystique.
LINDER NYFW F/W18 READY-TO-WEAR SHOW & INTERVIEW
Fall-Winter 2018 marked an amiable separation of the Linder design duo, with Kirk Millar leading the men’s collection and Sam Linder taking control of womenswear.
Jill Stuart NYFW F/W18 Presentation: Video and Backstage
The anticipation and excitement buzzing from the queue that formed outside of an 1840’s brownstone in Gramercy Park could be felt blocks away.
Interview: Wei Lin and Mijia Zhang Unite Knitwear and Tech with PH5
To be truly innovative, a designer must be able to control a garment's construction down to each thread.
Bella Hadid in Dior's Latest Lip Glow Campaign
By the time you finish reading this sentence, three more tubes of Dior Lip Glow will have been sold around the world.
Raf Simons NYFW F/W18 Men's
The Raf Simons collection is undoubtedly the highlight of New York Fashion Week: Men’s, and his Fall-Winter 2018 show left an exceptionally decadent impression.
TWELV Magazine 2018 New Year Party @Better Days
TWELV celebrated the arrival of the New Year at the Lower East Side spot "Better Days" with a late-night dance party spun by DJ's Keiichiro Nakajima, Grier Newlin, Phil Anker, and Cat Pace.
GUCCI S/S 2018 CAMPAIGN “UTOPIAN FANTASY”
For Spring/Summer 2018, Gucci commissioned Spanish artist and illustrator Ignasi Monreal to create digital paintings of a mythical universe and utopian fantasy.
René Caovilla S/S2018 CAMPAIGN
Delicate heels and grainy denim may not make an obvious combination, but stylist Viviana Volpicella uses the classic fabric as a clean backdrop to the scintillating shoes in René Caovilla’s Spring...
Roberto Cavalli S/S2018 Campaign
The first Spring/Summer Roberto Cavalli campaign developed under the creative direction of former menswear designer, Paul Surridge, proves to be a delivery on his promise to firmly...
TWELV Magazine "Blonde Sashimi from Planet TWELV" Party @BETTER DAYS
To bring in the holidays and to bid farewell to the flocks of New Yorkers fleeing the icy city, TWELV held its illustrious party "BLONDE SASHIMI FROM PLANET TWELV" at the renamed-but-not-forgotten...
"Kimono Roboto" Exhibition with Peter Lindbergh, Björk & Alexandre de Betak
Helmut Lang NYC Taxi Cab Campaign & Capsule Collection
This year has been a transformative period for Helmut Lang, a brand so inextricably tied with its enigmatic founder who left his label in 2005 and whose influence still manifests in...
Chanel BoyFriend Watch Celebration at the #CocoClub
Chanel's latest Instagram-geared affair celebrated their BoyFriend watch collection, a line of angular, masculine watches for women.
Christian Siriano's "Dresses to Dream About" Celebrates a Decade of Work
Christian Siriano's decade of empowering women through his epononymous label launched in 2008 is now being celebrated in the designer's first coffee table book entitled Dresses to Dream About...
Roberto Cavalli X TWELV Fashion Video "Steffi"
TWELV Roberto Cavalli Video Story "STEFFI"
TWELV Magazine Halloween 2017 Party @Better Days
TWELV Magazine's annual Halloween party was on the cutting edge of horror haute couture with costumed guests attending as their alter egos for the night.
Nomos Glashütte Debuts "At Work" Collection
Luxury German watchmaker Nomos Glashütte has been in the market for 25 years now, but it didn’t take...
Björk Wears a Custom Gucci Masterpiece in "The Gate"
The genius of Björk, if we can condense it, is her ability to enable the human voice to express in sound what cannot be put into words.
Enisa Exclusive Interview/Fashion Story "Freedom"
ENISA Exclusive Interview / Fashion Story "Freedom" is now available!
MIU MIU S/S18 PFW READY-TO-WEAR
While there were no show stopping, jaw dropping surprises among the 44 looks presented by Miuccia Prada for Miu Miu's Spring/Summer 2018 collection, it was a solid representation of the brand's...
Stella McCartney S/S18 PFW Ready-to-Wear
Stella McCartney's longstanding commitment to maintain a business model with environmental impact in mind was employed...
Roberto Cavalli MFW S/S18 Ready-to-Wear
With the Spring/Summer 2018 shows of Milan Fashion Week now in the rearview mirror of fashion month, we can reflect on some of the visions thatpresent the most radical new creative...
All:One, the Skate Brand Promoting Inclusivity
The hyper-connected, instantly gratifying world of social media has given people a platform to express their viewpoints and make their voices heard.
MARC JACOBS NYFW S/S18 READY-TO-WEAR
"The future is uncertain and the end is always near" sang Jim Morrison in the song "Roadhouse Blues," and if there is any truth to the rumors that have been swirling all summer, this...
Bruce Weber Photographs Frame Denim
The latest collection from Frame Denim comes like a soft ripple, wending and spreading itself through the fashion world in an organic wave.