Miuccia Prada’s Paris Fashion Week offering was an exercise in pattern awareness.
Nudie Jeans – The Naked Truth
There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders. A subculture that emphasizes one must never wash their jeans; that jeans are your second skin, and unwashed denim is like a diary of the months and years gone by. Followers include Jay Z, Jamie Foxx, Robert Pattinson, and Zac Efron, just to name a few. The belief is this: “Your jeans go where you go. They live your lifestyle. They get abrasions and scars. And they bleed. Just like you.”
Each pair of Nudie Jeans tells a story and invites a story to be told. There is a certain nostalgia that comes with it, a pair for sitting under a tree in an orchard and sipping Guiness, and a pair for waiting by the misty docks in Stockholm. Whatever your adventure may be, as your jeans get tainted and stained by your life, it literally becomes your second skin. It fits like you fit, it moves like you move; it wears and tears where you wear and tear. The brand’s collection includes loosely knit tops of wool and linen blends and tees made of organic cotton, an easy transition from the cold winter months to spring and summer.
At Nudie, there is an innate love of denim aside from fashion and pop culture. There is a passion for the craftsmanship from dying and cutting to stitching, and most importantly, to do so sustainably. The production process that’s openly available to the public clearly details where manufacture begins, the size of the factory, the address, and even subcontractors involved. By 2015, the company plans to lay bare all supplier and contractor information including photos, history, and audits that reveal the good, as well as the bad. There will be a true transparent chronological dialog in the supply chain process easily accessible to the public.
It is refreshing when companies put ethics and sustainability at the forefront of their values. It reflects a generation of artisans that literally aren’t afraid to bare it all.
WRITTEN BY: TINA SHIMIZU
related posts
SAINT LAURENT F/W2015 "PUNK ROCK PARADISE"
At first glance, I couldn’t help but think that every model in the Saint Laurent Fall/Winter 2015 exhibition looked like Courtney Love during her Hole days. Exaggerated jet-black eyeliner and...
COMME DES GARÇONS F/W2015 READY-TO-WEAR
In stark contrast to Rei Kawakubo’s unsettlingly beautiful blood-red Spring collection, the designer’s Fall offering was decidedly lugubrious in solemn black and white.
Roberto Cavalli F/W2015 READY-TO-WEAR
Italian fashion designer, Roberto Cavalli presented his Fall/Winter 2015 collection during Milan fashion week.
PRADA F/W2015 READY-TO-WEAR
If an alien race from the future designed a human clothing line and had only the show Mad Men to use for a reference, the results would probably be akin to Prada’s AW15 collection. ...
Dior defies gravity in Spring/ Summer 2015 campaign
Christian Dior took an innovative stance in the spring-summer 2015 campaign.
BURBERRY PRORSUM F/W2015 Ready-to-Wear
Prorsum literally means “forward” in latin, but Burberry is taking beautiful steps back in time with its Fall RTW collection displayed at London Fashion Week. CEO/Creative Director...
TWELV Magazine Fashion Week Party @GANSEVOORT PARK AVENUE NYC
To celebrate and to take a break from all the pandemonium of New York Fashion week, TWELV partied at the Gansevoort Park Avenue NYC on Monday.
KTZ NYFW F/W2015 Ready-to-Wear
TWELV attended KTZ’s NYFW presentation and snapped front-row shots of the collection. Luxe materials, bold patterns, and Native American inspired designs encapsulated the whole of the...
PRADA Spring/Summer 2015 AD CAMPAIGN
Prada had a strong presence at the 72nd annual Golden Globes as displayed by stars like Christoph Waltz, Common, and Alejandro Gonzalez Inarritu. Hot off its solid representation on...
Jill Stuart NYFW F/W2015 Ready-to-Wear
This season Jill Stuart offered up a collection that we are already coveting – the pieces transition so easily from daytime to nighttime that they all seem like a smart investment.
Moncler Grenoble F/W2015 "SECRET OF VALENTINE KISS"
Moncler Grenoble “Love Factory”
↓CLICK BELOW FOR VIDEO↓
BACKSTAGE #6 VIDEO: Kiko X Chanel
"Behind the scenes of TWELV Magazine's inspired creations"
VIKTOR & ROLF S/S2015 COUTURE COLLECTION
“Couture is a laboratory for ideas and a place for experimentation,” said Rolf Snoeren at the Victor & Rolf Haute Couture show in Paris. And experiment they certainly did. The...
Atelier Versace S/S2015 Couture Collection
Donatella Versace took this spring couture collection back to “the shape of a woman’s body, which is curvy.”
BACKSTAGE #5: THE GUMMY BEAR DRESS
"Behind the scenes of TWELV Magazine's inspired creations"
DOLCE & GABBANA SS15: A FAMILY AFFAIR
Dolce & Gabbana keeps it in the family this season with its SS15 ad campaign. This is not the first time we’ve seen the family-outing theme from D&G, however the Italian...
Christian Dior S/S2015 Couture Collection
This year’s Dior couture collection was not what you typical expect from a classic fashion house like Dior.
Sherlock Goes Sixties In MIU MIU Pre-Fall 2015
Miuccia Prada got a bit groovy with her pre-fall 2015 installation at the Palais d’Iéna. The set piece: drab olive green and washed out yellow set against tacky retro wallpaper. It’s a room that...
JONI MITCHELL ADDED TO SAINT LAURENT MUSIC PROJECT
Hot off the release of the spring/summer ’15 Psych Rock collection, Hedi Slimane has appropriately enlisted folk legend Joni Mitchell to join the Saint Laurent Music Project.
DIOR SNEAKER HEELS: A FASHION FORWARD TAKE ON FITNESS
Have you ever taken a look at your workout sneakers and thought, “These just aren’t red carpet ready enough”? Have you ever looked at your flashiest heels and thought, “These just won’t do if I...
‘Super H’ scarves by Hermès
French luxury brand Hermès has produced a whimsical video module to accompany the release of their new “Super H” scarves. The six pieces of super hero inspired French fabric fly freely in the...
NOBUYOSHI ARAKI SHOOTS FOR BOTTEGA VENETA
Nobuyoshi Araki has become the latest artist to collaborate with Bottega Veneta. The Japanese photographer, known for his raw, bondage inspired images, has foregone the provocative and the taboo...
Comme des Garcons Debuts Collaboration
Japanese fashion label Comme des Garcons collaborated with long-lasting footwear company Bata producing an exclusive sneaker line for the 2014 holiday season.
BACKSTAGE #4: DOLCE VITA
"Behind the scenes of TWELV Magazine's inspired creations"
Marc Jacobs & Sophia Coppola collaborate
Fashion designer Marc Jacobs and Academy Award-winning director Sophia Coppola collaborate in a short film to launch the latest Marc Jacobs fragrance, Daisy Dream.
MADONNA FOR VERSACE SS15
Madonna proves that she’s still at the top of her game; the enduring pop icon has been chosen to front Versace’s spring/summer 2015 ad campaign. The two cultural behemoths -- both symbols of...
Prada features Hollywood stars in Spring/ Summer 2015 Campaing
Italian fashion brand, Prada, snatched some of Hollywood’s most eye-catching men for their Spring/Summer 2015 menswear campaign.
TWELV MAGAZINE 12.12 Holiday Party @Chloe 81
What is more festive than a holiday party?! TWELV magazine celebrated the holiday season in style last Friday at Chloe 81.
JASON WU SPRING ’15 STARRING KARLIE KLOSS
For the fifth and final installment of Jason Wu’s popular and aptly titled “supermodel supper club” ad series, the powerhouse designer has chosen supermodel Karlie Kloss as the featured...
50 SHADES OF TOM FORDS BOYS
Take a trip to the Tom Ford website before November 28, and you’ll be greeted by close up clips of sensual smooching providing the backdrop for a dramatic countdown clock. This is of...
Saint Laurent PSYCH ROCK'S NEW RISING
Check out new images from the men’s and women’s collection called PYSCH ROCK by Saint Laurent!
Chrome Hearts Miami Store Opening Party
Fashion and art collided at the opening of the Chrome Hearts Miami store during Art Basel!
GIUSEPPE ZANOTTI DESIGN S/S 2015 ADVERTISING CAMPAIGN FEATURING KAROLINA KURKOVA
Giuseppe Zanotti Design recently shared their new Women's SS 2015 campaign starring supermodel Karolina Kurkova.
HARARE SS15 LOOK BOOK EXCLUSIVE
Caroline Fuss founded New York womenswear label Harare back in 2013 and named the line after the birthplace of her mother and grandmother.
DIESEL BLACK GOLD FASHION STORY"WONDER WALL"
Exclusive Fashion Story "WONDER WALL" is now updated!
Check inside for the Full Page Editorial