Classroom rebellion never looked so good as it does it Dsquared’s new F/W 2012 campaign.
Nudie Jeans – The Naked Truth
February 10, 2014 3:32 PM
There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders. A subculture that emphasizes one must never wash their jeans; that jeans are your second skin, and unwashed denim is like a diary of the months and years gone by. Followers include Jay Z, Jamie Foxx, Robert Pattinson, and Zac Efron, just to name a few. The belief is this: “Your jeans go where you go. They live your lifestyle. They get abrasions and scars. And they bleed. Just like you.”
Each pair of Nudie Jeans tells a story and invites a story to be told. There is a certain nostalgia that comes with it, a pair for sitting under a tree in an orchard and sipping Guiness, and a pair for waiting by the misty docks in Stockholm. Whatever your adventure may be, as your jeans get tainted and stained by your life, it literally becomes your second skin. It fits like you fit, it moves like you move; it wears and tears where you wear and tear. The brand’s collection includes loosely knit tops of wool and linen blends and tees made of organic cotton, an easy transition from the cold winter months to spring and summer.
At Nudie, there is an innate love of denim aside from fashion and pop culture. There is a passion for the craftsmanship from dying and cutting to stitching, and most importantly, to do so sustainably. The production process that’s openly available to the public clearly details where manufacture begins, the size of the factory, the address, and even subcontractors involved. By 2015, the company plans to lay bare all supplier and contractor information including photos, history, and audits that reveal the good, as well as the bad. There will be a true transparent chronological dialog in the supply chain process easily accessible to the public.
It is refreshing when companies put ethics and sustainability at the forefront of their values. It reflects a generation of artisans that literally aren’t afraid to bare it all.
WRITTEN BY: TINA SHIMIZU
related posts
TWELV on sale in JAPAN 6/27
TWELV on Sale in JAPAN on 6/27!
日本語翻訳付で６/２７水 トゥウェルブマガジン日本上陸！
Meisel's F/W Prada Campaign is "A Virtual Labyrinth of Fantasy and Reality"
Prada’s Fall/Winter campaign is set to the backdrop of a geometric, futuristic, and somewhat freaky fantasy photographed in New York by the one-and-only, Steven Meisel.
Rogan Gregory Tells Wilbert What to Wear
I’m not afraid to admit that I was one of those people who just didn’t get kids.
Prada Parallel
The collaborative design effort with graphic designer and artist, Vahram Muratyan, highlights Prada 2012 spring/summer men’s and women’s accessories on unisex t-shirts.
Giorgio Armani Designs Uniforms for Olympic Team
Italian fashion empire, Giorgio Armani, will design the uniforms for the Italian Olympic Team for the London 2012 Summer Olympic Games.
MIU MIU METALLIC DELUXE
On July 27 2012 Miu Miu present a special accessory collection made exclusively for selected stores in London.
Jeff Gaudinet Puts Kate Moss on a Skateboard
Born out of a mispronunciation while discussing both Kate Moss and skateboarding with his close friend, Oniram, artist Jeff Gaudinet has created “Skate Moss.”
Louis Vuitton's Inspired Fall/Winter Fashion Campaign
Shot by Steven Meisel, and featuring 10 models, this is the first Louis Vuitton campaign ever to evoke so exactly the ambiance of the fashion show.
Bon Iver "Keeps" It Real With a New Collaboration.
Los Angeles based footwear company, Keep, mark their second collaboration in a series featuring their favourite musicians with celebrated indie band, Bon Iver.
Get Sun Kissed by NARS
Ah yes, summer quickly approaches with all its promises of no school, warm weather, beach excursions, and “oh, those summer nights”.
Prada in Paper
The talented illustrator and art director, Coco Brun, and her workmates, Anna Sbiera and Delphine Roche, created this editorial called "Paper Prada" where they designed, illustrated and...
Wilbert talks to artist and designer Taz Arnold about how to dress when you're a Freaky Bitch
It's so lame when you go to a fashion site and they have features like "What to Wear to Work" or "How to Dress When You Meet Your BF/GF's Parents." Who even has jobs or long term...
Elisa Sednaoui Stars in Cavalli's New Video Perfume Ad.
"The launch of this fragrance is a rebirth of the Maison Cavalli and we worked a lot to achieve the definitive scent. The result is incredible.
Mila Kunis Joins Fellow Black Swan Co-Star as the New Face of Dior
The talented young actress just signed to be the new face of Christian Dior's S/S 2012 Campaign. How did this fairy tale start, you might wonder?
The New Prada Saffiano Vernice Bag Comes in a Rainbow of Colors
If you're looking to buy a new handbag this season, Prada is one to consider!
Jolie's jewels for a Cause
Angelina Jolie’s exclusive jewelry line “Style of Jolie” is to be showcased in France this year.
MAC Cosmetics Collaborates with Carine Roitfeld
On April 20, 2012, MAC Cosmetics revealed that it will team up with former Vogue Paris editor, Carine Roitfeld, to create a limited edition of color cosmetics this fall, according to an...
Mastermind in Japan
Fashion brand Mastermind Japan, created in 1997 by Masaaki Honma, recently collaborated with German car manufacturer Mercedes-Benz to launch a special Mastermind Japan Edition "G Class".
Christian Louboutin to Design a Glass Slipper in Celebration of Disney's "Cinderella" Re-Release
Shoe designer, Christian Louboutin, will be celebrating the Cinderella Diamond Edition release along with Disney this fall.
Made In Britain
Peter lives in Kensal Rise, a neighborhood in North West London.
Prada Re-Introduces “It” Bags from 1991-2005
For the occasion of the exhibition at the MET, Schiaparelli and Prada: Impossible Conversations, which opened May 10th, Prada has done a special re-edition collection of some of the bags...
Gucci Partners with Recording Academy for Special Edition Timepieces
Three years ago the partnership between Gucci and The Recording Academy began with the high-end luxury brand creating special edition timepieces.
Hermès Partners with Hiroshi Sugimoto for their Editeur 3rd Edition
For the third edition of the Hermès Editeur project- where the luxury brand combines the fine art world with various textiles- Hermès has partnered with Japanese photographer Hiroshi Sugimoto.
The Life of Azzedine Alaia
Azzedine Alaia was first introduced to fashion as a young boy when assisting the famous midwife Madame Pinot.
Manish Arora: Creative Director for Paco Rabanne
Manish Arora, a fashion designer known for his wild prints, bright psychedelic colors, and over the top looks, was appointed the creative director of Paco Robanne early last year.
MAC’s Reel Sexy
The latest collection in MAC’s line of cosmetics, Reel Sexy, is dramatic and bright, the embodiment of Spring and Summer.
Noritaka Tatehana: The man behind heel-less footwear
We have all seen Lady Gaga walk around in her 9 Inch heel-less shoes and wonder in amazement how she keeps herself up; well here I am going to introduce you to the man behind these infamous shoes...