Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!
Check inside for the Full Page Editorial
Nudie Jeans – The Naked Truth
February 10, 2014 3:32 PM
There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders. A subculture that emphasizes one must never wash their jeans; that jeans are your second skin, and unwashed denim is like a diary of the months and years gone by. Followers include Jay Z, Jamie Foxx, Robert Pattinson, and Zac Efron, just to name a few. The belief is this: “Your jeans go where you go. They live your lifestyle. They get abrasions and scars. And they bleed. Just like you.”
Each pair of Nudie Jeans tells a story and invites a story to be told. There is a certain nostalgia that comes with it, a pair for sitting under a tree in an orchard and sipping Guiness, and a pair for waiting by the misty docks in Stockholm. Whatever your adventure may be, as your jeans get tainted and stained by your life, it literally becomes your second skin. It fits like you fit, it moves like you move; it wears and tears where you wear and tear. The brand’s collection includes loosely knit tops of wool and linen blends and tees made of organic cotton, an easy transition from the cold winter months to spring and summer.
At Nudie, there is an innate love of denim aside from fashion and pop culture. There is a passion for the craftsmanship from dying and cutting to stitching, and most importantly, to do so sustainably. The production process that’s openly available to the public clearly details where manufacture begins, the size of the factory, the address, and even subcontractors involved. By 2015, the company plans to lay bare all supplier and contractor information including photos, history, and audits that reveal the good, as well as the bad. There will be a true transparent chronological dialog in the supply chain process easily accessible to the public.
It is refreshing when companies put ethics and sustainability at the forefront of their values. It reflects a generation of artisans that literally aren’t afraid to bare it all.
WRITTEN BY: TINA SHIMIZU
related posts
Sophie Auster Exclusive Interview / Fashion Story "The Beautiful Sounds of Sophie Auster"
KTZ Fashion Story "NEW MODERN"
Exclusive KTZ Fashion Story "NEW MODERN" is now available.
Check inside for the Full Page Editorial
GUESS Fashion Story "GUESS WHO I AM?"
Exclusive GUESS Fashion Story "GUESS WHO I AM?" is now available.
Check inside for the Full Page Editorial
SCHIELD Fall/Winter 2015-16
SCHIELD, an avant-garde jewelry line, holds a new concept of an art, fashion, and photography project...
LOUIS VUITTON "Series 3"
Nicolas Ghesquière has continued Louis Vuitton’s ongoing advertising campaign with "Series 3," featuring the LV Fall/Winter 2015-2016 collection...
Glamour Games: Gigi Hadid vs. Michael Kors
Rare are the moments when our favorite fashion icons step down from their sacred fame pedestals to act like normal human beings - just like us!
"Prada Raw" Eyewear Collection Spring /Summer 2015
“Prada Raw” is a new eyewear collection that was released this summer.
"KENZO FW15 Campaign Short Film By Gregg Araki” Progeny of Mastermind
KENZO’s designer duo Carol Lim and Humberto Leon have never failed to impress.
3.1 Phillip Lim Fashion Story "BLONDE ON BLONDE"
Exclusive 3.1 Phillip Lim Fashion Story "BLONDE ON BLONDE" is now available.
Check inside for the Full Page Editorial
TWELV MAGAZINE TANABATA PARTY
Every year, on the seventh of July, two lovers - stars Vega and Altair, who are separated by the Milky Way, have the chance to meet for a single day.
Jason Wu Fashion Story "NEW DAWN FADES"
Exclusive Jason Wu Fashion Story "NEW DAWN FADES" is now available.
Check inside for the Full Page Editorial
PARLEY FOR THE OCEANS
Last night, the TWELV team had the distinct pleasure of attending the United Nations x Parley Launch event.
Miu Miu Releases Fall/Winter 2015 Campaign “Subjective Relativity”
There is something fantastic about the moments when a fashion brand steps back from the world of campaigns with perfectly shot studio pictures.
Jill Stuart Fashion Story "EXIT DOOR"
Exclusive Jill Stuart Fashion Story "EXIT DOOR" is now available.
Check inside for the Full Page Editorial
COOL CAT in collaboration with LOST ART
Cool Cat launched its new summer campaign in collaboration with Lost Art. Stylist Hissa Igarashi and photographer Chama brought this collaboration to life and created a compelling campaign.
NARS x Steven Klein
In celebration of an upcoming cosmetic collaboration, Steven Klein, Francois Nars, Etienne Russo, and Susanne Bartsch took over the historical Alder Manor in Yonkers, New York for a night of...
BACKSTAGE #7: A Woman
“Behind the scenes of TWELV Magazine’s inspired creations”
Balmain x H&M – Get Ready for the Balmainnation
It all started about a month ago at the Billboard Music Awards...
STACY MARTIN BECOMES MIU MIU’S FRAGRANCE MUSE
Miuccia Prada has finally deemed it appropriate for her highly regarded Miu Miu brand to produce a fragrance.
Y3 Fashion Story "Paint it Black"
Y3 One Brand Story "Paint It Black" is now available!
Check inside for the Full Page Editorial
Lykke Li For GUCCI '15 Campaign Film
Lykke Li stars in a new commercial/ short film for Gucci’s 2015 Spring/Summer collection.
TOUS Celebrates Their S/S2015 Miami Collection
TWELV was invited to attend a party by TOUS celebrating their Spring Summer 2015 Miami collection and Gala for TOUS, a capsule collaboration with Spanish blogger, Gala González.
AUBREY PEEPLES Exclusive INTERVIEW / FASHION STORY "GOOD & BAD GIRL"
AUBREY PEEPLES EXCLUSIVE INTERVIEW / FASHION STORY "GOOD & BAD GIRL" is now updated!
Check inside for the Full Page Editorial
PRADA PRE-FALL AD CAMPAIGN: VAMPIRE CHIC
In true Prada fashion, the brand’s latest ad campaign poses questions about gender and what the sexes share with each other, or choose not to.
CHRISTIAN SIRIANO SS15 AD CAMPAIGN: AN ICY COOL TAKE ON SPRING
Spring collections are expected to contain friendly florals and playful, evocative colors. Christian Siriano, however, has a different idea about how to usher in the warm weather.
GOLA: CELEBRATING 110 YEARS OF RICH SNEAKER HERITAGE
110 years is a long time by anyone’s standards, but for a sneaker brand’s existence, it’s virtually unheard of. That is of course with the exception of U.K.
Fashion Story "Candy Store Rock by Bregje Heinen"
Exclusive Fashion Story "Candy Store Rock by Bregje Heinen" is now updated!
Check inside for the Full Page Editorial
TWELV MAGAZINE HAPPY SPRING PARTY @ Chloe 81
Spring has finally sprung here in NYC! Winter is starting to feel like a distant memory as the days are finally getting brighter and warmer.
MARCHESA SPRING 2016: TIMELESS ELEGANCE
Marchesa is known for classically feminine designs and complex yet tastefully understated details.
Madonna's Ghosttown Custom Made Wardrobe by Chrome Hearts
The apocalypse is here. Fire is burning through the streets, nobody to be found at first glance, but wait—a flawless figure is surviving with grace— B***h, she’s Madonna.
Fashion Story "Love Me Two Times"
Exclusive Fashion Story "Love Me Two Times" is now updated!
Check inside for the Full Page Editorial
SMELL GREAT THIS SPRING VIA ISSEY MIYAKE
Spring is just around the corner. And as an ode to the impending thaw and arrival of warmer weather, storied designer Issey Miyake has released a brand new limited edition fragrance. Entitled...
THE GUMMY BEAR BED
TWELV MAGAZINE X CRAIGS BED Fashion Story "THE GUMMY BEAR BED" is available!
Check inside for the Full Page Editorial
CHANEL F/W2015 READY-TO-WEAR
Chanel’s Paris Fashion Week offering probably made its attendees really hungry.
CHRISTIAN DIOR 2015 READY-TO-WEAR
Fashion can be innovative, it can make a statement, it can capture the sentiment of an era, or it can just be downright cool. Dior’s Fall 2015 collection is most certainly the latter.