Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!
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MIU MIU S/S2018 CAMPAIGN “Return to Arcosanti”
January 16, 2018 1:00 PM
Progressive minds and social activists converge upon a utopian desert landscape in central Arizona for Miu Miu's Spring/Summer 2018 campaign, lensed by Alasdair McLellan. Titled "Return to Arcosanti,” each shot captures the experimental town's structural elements and open-air backdrop, a tension that's explored with a futuristic yet wistful edge. Built as an experiment of urban planning with minimal environmental impact, Arcosanti evokes the modern-day social and environmental dialogue of transparency and equality across all industries. The late architect Paolo Soleri underscored the importance of social action and its connection to experimentation, thus creating the concept of Arcology where architecture and ecology go hand-in-hand. The setting couldn't be more appropriate, considering the talent booked to wear Miuccia Prada's latest wares for the campaign, including Miu Miu stalwart Elle Fanning, and models Adwoa Aboah and Cameron Russell who are known for using their social platforms for progressive causes as much for their own work and promotion. Several signature bags and clutches are worn alongside pastel dresses, moody separates and embellished flats, all channeling the free-spirited nature of Miu Miu's latest collection.
WRITTEN BY MARIO ABAD
EDITED BY HOLLIS DE LANEY
PHOTO CREDIT: MIU MIU
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