Sophoe Auster Exclusive Interview / Fashion Story "THE BEAUTIFUL SOUNDS OF SOPHIE AUSTER" is now available!
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Miu Miu Spring Campaign Video
January 29, 2014 12:41 PM
A fresh generation of talent literally flashes before our eyes in Miu Miu’s Spring 2014 ready-to-wear advertising video.
Elizabeth Olsen, Lupita Nyong’o, Bella Heathcote and Elle Fanning were chosen to represent the Prada-owned brand. Each star has found recent success in both their movie careers as well as in their evolving styles. The video, directed by Dutch photographic duo Inez van Lamsweerde & Vinoodh Matadin, invigorates a coming-of-age generation with a delirious series of clips of each actress in fantasy fashion wonderland.
As the brilliant patterns from the Spring-Summer collection glaze over the screen, Porter Robinson’s Techno beats spike the dreamy sequence in hopes of hooking a younger market. The diverse identities of the actresses are harmonized with simple poses and entrancing facial expressions creating a manic fantasy consistent with this seasons runway presentation. The video as a whole is meant to capture the emerging generation that is seasoned in social media but is only in the beginning to fall for the allurement of high fashion.
WRITTEN BY: MOLLY MURRAY
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