TWELV Editors' Holiday Gift Pick is now available!
Louis Vuitton x Jeff Koons: The Power of Icons
May 30, 2017 3:00 PM
An L and a V. The combination of these two letters has become one of the most widely recognized trademarks in the world, let alone the fashion world. For Louis Vuitton, its sacred symbols rest heavily at the core of its cultural heritage. Though the brand has had its flings with more avant-garde themes, à la graffiti-style font and rainbow monograms, the French fashion house has always remained faithful to its classic design. That is, until now.
After announcing its latest collaboration with artist Jeff Koons, Louis Vuitton also revealed that for the first time in the label’s history the iconic monogram would be altered to bear the artist’s own initials. In curating this new line and giving Koons such a central role, the house explains that the artist is becoming a part of the brand’s rich history. And, in turn, through Koons’ infamous contemporary take on classic works of art, the collection has the unique ability to connect the traditional elements within the brand to its more diffused, modern styles. It’s a win-win for art-history savants and fashion worshippers alike.
The collaboration, entitled Masters, features a new collection of bags and accessories each christened with Koons’ own re-creations of masterpieces by da Vinci, Titian, Rubens, Fragonard and Van Gogh. Many of Louis Vuitton’s own pièces de resistance, such as the Speedy and the Neverfull, are also featured in the commissioned work, and add yet another layer of artistic luxuriance to the initiative.
For a fashion brand that has managed to keep its elegance and integrity for over a century, what will this new era of genetic modification mean? Will more luxury fashion labels follow in the house’s footsteps, leaving their symbols and trademarks open to artistic interpretation? Or has Louis Vuitton simply mastered the balance of old and new? Review the new Masters line and decide for yourself.
WRITTEN BY AUDREY ROSE ARNOLD
EDITED BY HOLLIS DE LANEY
PHOTO CREDIT: LOUIS VUITTON
related posts
TWELV HOLIDAY GIFT IDEA 2020 #2: FASHION EDITOR SHO "Margot Tenenbaum"
TWELV HOLIDAY GIFT IDEA 2020 #1: Editor ERINA "Alice In Wonderland"
TWELV Editors' Holiday Gift Pick is now available!
Alexander Mcqueen Tall Story Bag
Alexander Mcqueen Tall Story Bag is now available!
CELINE SUMMER 2021 COLLECTION
CELINE stayed on track with their women's summer 2021 collection.
CELINE NEW 16 STRAP HANDBAG
CELINE's 16 bag is named after the Maison de Couture's Parisian address, and was designed by Hedi Slimane on his first day at CELINE.
'DIOR STANDS WITH WOMEN' CAMPAIGN
Women whose accomplishments have marked milestones in the history of feminism are joining #DiorChinUp, a new initiative by Dior that is designed to empower the second sex by interviewing...
Dior S/S 2021 ready-to-wear
Dior's Spring-Summer 2021 ready-to-wear collection hints at societal transformation and global relevance.
Gucci Men’s Tailoring Campaign
GUCCI'S NEW MEN'S TAILORING CAMPAIGN: LIFE OF A ROCK STAR
PAT MCGRATH "LABS" CAMPAIGN VISUAL BY STEVEN MEISEL
Naomi Campbell star in the advertisement campaign for Pat McGrath's.
Alexander McQueen Prefall collection 2020
Alexander McQueen Pre-fall collection 2020
CELINE NEW 16 BAG COLLECTION
CELINE's new large soft 16 bag is available now!
MIU MIU PRE-FALL 2020
MIU MIU PRE-FALL 2020 CAMPAIGN
Miu Miu has always been home to ‘girls at heart’, and this remains true with Automne 2020 Here Comes the Night theme.
...
GUCCI Circular Lines Collection
Gucci’s new circular line collection is one already drawing attention, with no surprise featuring the likes of Jane Fonda (anyone else watched her workout video on repeat?) to Lil Nas X...
KENTINA NYFW F/W 2020
Welcome to Kento Utsubo’s freak show! Giant teddy Bears, gracious ballerinas and colorful make up, kentina set the bar higher than ever for their second NYFW show.
TWELV MAGAZINE NYFW PARTY@PUBLIC HOTEL
TWELV Magazine hosted NYFW party at pubilc hotel. The night started out with the beautifully dressed guests.
SACAI FASHION STORY "MARIJA IN THE PARK" by CHAMA
SACAI FASHION STORY "MARIJA IN THE PARK" by CHAMA is now available!
FASHION STORY "THE DRAMA OF BLACK AND WHITE"
FASHION STORY "THE DRAMA OF BLACK AND WHITE" is now available!
Check inside for the Full Page Editorial.
GUCCI X Mickey
Gucci and Mickey are the new duo on the scene. Beating Batman and Robbin to the frontline, the duo together have created a collection of dream worthy nostalgia.
Gucci Horsebit 1955 handbag
Gucci’s Horsebit 1955 handbag, our biggest push for the season available in three silhouettes: the shoulder bag, the bucket bag, and the messenger bag.
BALENCIAGA SPRING 2020
Balenciaga’s Spring 20 collection is made up of formal and practical attire with the ability to play between the two.
Marc Jacobs holiday gift "school of rock"
With the upcoming holidays upon us, one should look to Marc Jacob’s gift guide for 2020. The overall theme replicates that of the spring summer 2020 runway collection.
COMME des GARCONS 25th anniversary PARFUMS
This year sees the 25th anniversary of COMME des GARCONS PARFUMS with the original launching in 1994, a huge popularity influx resulted in over 90 scents of both pure creation as well as...
TWELV Magazine HALLOWEEN PARTY 2019 @PUBLIC HOTEL
There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.
MIU MIU S/S 2020 READY-TO-WEAR
Miu Miu’s SS/20 collection creates this sense of freedom, an outlet for you to express yourself throughout.
CELINE WOMEN'S SUMMER 2020 COLLECTION
Casual wear meets couture, all in the same show! CELINE’s 05 show redefined what a Parisian couture house really looks like nowadays.
KENTINA NYFW S/S 2020
The Kentina 2020 show presented by Twelv magazine, hosted an array of designs promoting the denim brand - Okayama.
CELINE THE “HAUTE PARFUMERIE” COLLECTION
THE “HAUTE PARFUMERIE” COLLECTION
TWELV × KENTINA SS 20 NYFW SHOW BACKSTAGE BY DAVID GANNON
Check out TWELV’s backstage photos from KENTINA's New York Fashion Week Spring-Summer 2020 Runway Show in the gallery to the right.
TWELV MAGAZINE × CLAUDETTE & KENTINA NYFW SS20 PARTY @PUBLIC HOTEL
As the New York Fashion Week came to a close, TWELV hosted a party on September 5th for celebrating to opening of NYFW 2019 and hosting the afterparty for Kentina fashion show.
EMILIO PUCCI THE DORA BAG
Emilio Pucci’s newest bag, The Dora Bag, for their resort 20 collection is a calf leather rounded piece which see’s raffia effect, colour, embellishment and floral hints used to bring...
CELINE FW 2019"THE "16" COLLECTION
The "16" COLLECTION / CELINE Women's Winter 2019 campaign features 70's rocker vibe beauties Lara and Karo, who were photographed in Paris at Les Invalides back in March 2019.
TWELV MAGAZINE SUMMER PARTY@THE CROWN NYC 50 BOWERY
We had TWELV Summer party at THE CROWN NYC 50 BOWERY. TWELV Summer party was very successful with our special hosts and DJs.
