It’s campaign season again, that phenomenal time when each brand is able to translate their current season’s runway outings into artful, almost editorial-esque images that capture the collection’s...
Louis Vuitton “SERIES 4”: The New Norm
January 28, 2016 5:00 PM
Louis Vuitton “SERIES 4” The New Norm
Louis Vuitton’s visual dialogue campaigns have now cross the threshold of its fourth edition with “Series 4.” collaborating with several artists of imagery, starting with "series 1". Through the artistic visions of German Photographer, Juergen Teller, American Photographer, Bruce Weber and Japanese video game powerhouse, Square Enix, Louis Vuitton “Series 4,” comes to life. Expressing their vision about the muses of our new era, Nicolas Ghesquière's choices shows each element of the Series 4, the campaign cast help expresses a powerful point of view about the muses of a new era that advocate stylistic freedom and genderless generation. It continues precisely where Louis Vuitton’s "post-cyber" vision left us in October; Louis Vuitton is no stranger to collaborations with renowned celebrities, having produced ads in which models, actors, and even politicians model the company’s attire and accessories.
The Heroine by Juergen Teller presented a series of images capturing the silhouette of Korean actress and Sense8 star, Doona Bae, against Miami’s blue skies. A fresh, clean backdrop that compliments well with her ensembles. Louis Vuitton’s Creative Director, Nicolas Ghesquière, chose Bae for the campaign stating, “I am fascinated by her gift for transformation, and I had her image very much in mind as I was creating this collection. She radiates strength and an artistic sensibility that corresponds to the values of the Maison.”
After being a soldier, fugitive, rebel, and demigoddess, Lightning is changing jobs again by becoming a model for Louis Vuitton’s Series 4 line for the upcoming Spring and Summer. Born Claire Farron, the comely modeling newcomer well known by her professional name: Lightning, which was the signature name she went by while serving as the central character in the Final Fantasy XIII video game sequence. Nicolas Ghesquière has been sharing pictures of the Tetsuya Nomura-designed character dressed in designer outfits through his Instagram account. Like a star athlete who just won a championship, video game Heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.
Bruce Weber’s own version of “The Heroine,” takes on a more realistic point of view, and stays close to what he is know for, capturing images of youth’s vitality. How does he capture this? He shoots a group of girls, ready to take on the world, full of imagination, confidence and promise. However, there is a twist in Weber’s story, one that might not be expected. Uniquely the Heroine is not a female, but played by Jaden Smith, the eccentric young actor and rapper, who's known for his exceptional fashion sense and artistic freedom. Jaden Smith together with enchanting new faces Rianne Van Rompaey, Jean Campbell and Sarah Brannon were the stars of Weber’s take in this series. Nicolas Ghesquière states Jaden Smith role perfectly, “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.”
WRITTEN BY RAWDAH AL NAIMI
PHOTO CREDIT: LOUIS VUITTON
related posts
CAGED PYTHONS: ALEXANDRE BIRMAN PRE-FALL2013
Brazilian designer, Alexandre Birman, has been making quite a stir lately with his eponymous shoe label, which was founded in Brazil in 2008 and is now produced primarily in Italy. In 2010 Birman...
WHO LET THE DOGS OUT (AGAIN) ? GIVENCHY MENS PRE-FALL 2013
If the house codes for Givenchy’s men’s line under Riccardo Tisci wasn’t already clearly ingrained, Tisci’s new Pre-Fall collection ensured that a Givenchy look could be spotted a mile away. His...
Fashion Fights Cancer Winter Benefit
Monday night join Saskia de Brauw, face of Chanel Spring and Pamela Love, sovereign NY jewelry designer at...
MARGIELA RAISES AIDS AWARENESS IN CHINA
Although Martin Margiela himself left the brand years ago, many of his legacies still remain: the deconstruction, the highly conceptualized clothing that would have historical materialist...
BERNHARD WILLHELM x CAMPER: A COLORFUL & QUIRKY COLLAB
Each season Camper teams up with a creative selection of designers to fuse their signature style with that of the designer’s aesthetic, giving rise to the ‘Camper Together With’ footwear range.
BARNEY'S ELECTRIC HOLIDAY SPREADS PIXIE DUST, FASHION DREAMS DO COME TRUE!
Fashion can be one of the most intrinsic forms of living out our fantasies: the simplicity of throwing on a leather studded perfecto can make us feel like we’re mosh-pitting at CBGB’s, or perhaps...
PROENZA SCHOULER A/W2012 AVATARS ENCHANT DOLPHINS
Nostalgia in fashion is often associated with a wafting miasma, but there’s no denying that designers of late have been longing for a reoccurrence of 90’s era simplicity, nonchalance, and even 16-...
TWELV ISSUE #2 LAUNCH PARTY
This past Wednesday, TWELV and over 1,700 of our closest friends celebrated the launch of our Second Issue, “Transformation,” at Public Assembly in Brooklyn.
Viktor & Rolf Innovate The Baby Carriage
Designer collaborations are a dime a dozen these days, but this recent collaboration between Viktor & Rolf and Bugaboo (a luxury baby carriage brand) is particularly noteworthy as it allowed...
DIGITAL ARTIST GEOFFREY LILLEMON EMOTES BERNHARD WILLHELM S/S2013
BernHard Willhelm has always been on the cutting edge of quirky high-fashion. From endless post-modern references in his work, his collections are cheeky, playful, fun, and definitely not for the...
DIOR HOMME'S SALUTE TO "PRE-SPRING" STYLING
Pre-spring, or as they’re often called, resort collections, allow designers to present small focused collections with classic pieces to keep the retail shelves stocked, while providing fresh...
"SHEER FANTASIES" TOKYO FASHION WEEK HIGHLIGHTS (PART 3)
The final two days of Tokyo Fashion Week were jam-packed with collections filled with sheer femininity and surrealism, reminding us that fashion is a realm for us to envision and realize our own...
SUPERHEROS: SUBLIME SARTORIAL SELECTIONS
Superheroes appeared all over the catwalks for the AW’12 season. Perhaps the incessant banter of the impending doomsday this December (according to the Ancient Mayans) motivated designers to...
"NEON GEOMETRY" TOKYO FASHION WEEK HIGHLIGHTS (PART 2)
Anrealage designer Kunihiko Morinaga presented an exceptionally focused and dramatic collection drawing inspiration from structural art deco forms.
PINK PINK PINK
It’s safe to say that we are now well into the fall season.
Comme des Garçons Revives "SIX" Magazine for iPad
Back in 1988, Rei Kawakubo and the Comme des Garçons brand printed a biannual, SIX, to reference the sixth sense.
"Peasant Grunge" - Tokyo Fashion Week Highlights (Part 1)
Tokyo has secured its place as the fifth stop on Fashion Week’s global tour.
Inevitable: Chanel No. 5 & Brad Pitt
Since its creation back in 1921, a long line of femme fatales such as Catherine Deneuve, Lauren Hutton, and Nicole Kidman have leant their visage to Chanel’s iconic perfume, No. 5.
The Skinny on Slimane's New Menswear
It seems that Hedi Slimane just couldn’t resist a foray back into menswear. The SS’13 lookbook for a new men’s collection, Saint Laurent Skinny, recently emerged on the revamped YSL website. The...
Carine's Big Deal
With the fashion world rapidly embracing fashion as a truly global enterprise, it seems no surprise that Harper’s Bazaar (owned by Hearst media) would create a new position: Global Fashion...
Saint Laurent Paris S/S2013
"No Smoking,” Karl Lagerfeld recently joked in one of his spontaneous sketches.
Watch Prada's "Real Fantasy" AW'12
Melding antiquity with the intergalactic, this season the Prada man and woman live in a “world” all of their own.
Fashion Favorites from the Emmys
No, nothing exciting happened at the Emmy's. So don't ask. But there were a handful of standout performances in the fashion department.
Dior Homme re-launches it’s Flagship in Manhattan’s Fifth Avenue Shopping District
With immaculately tailored pieces, androgynous style, and a rebellious sophistication, Dior Homme has continuously been an inspiration to Twelv Magazine. Dior Homme’s ability to mix influences...
The Sign Language of Chanel Lacquer
You can thank Ruth Hogben for your current addiction to fashion video. The artist has shot for Lady Gaga, Gareth Pugh, and Louis Vuitton.
Gerlan + Minnie Mouse S/S2013
Gerlan and Minnie Mouse introduce the GERL POWER movement this Thursday during New York Fashion Week.
Farewell Anna
The ever-eclectic, fashion icon and editor of Vogue Italia Anna Piaggi died on August 7th in her Milan home.
RAD UNISEX COUTURE
Rad Hourani, the new Couturier on the scene from Montreal, Canada, now based in Paris, France since his debut in 2007, recently presented Couture's first "...
Vintage BUM-CAKE
BUM-CAKE, launched one year ago by Christiana Greene, is a vintage collection of hand-selected pieces from around the world.
NOUVEAU PR × IMG it Girl MARINE HEINE
Exclusive Fashion Story "NOUVEAU PR × IMG it Girl MARINE HEINE" is now available!
Check inside for the Special Editorial
Fashion Story "We Own the Universe"
Julia Lang is the 25 year old blogger behind www.geeksndfashion.com.
TWELV digital issue
TWELV is now sold digitally for $0.99, 12% goes to charity!
The Prada Men - Fall/Winter menswear 2012
The much-hyped Prada Fall/Winter 2012 menswear collection gives us so many reasons to get excited.