This autumn we will all be bowing to the queen as she rises in a new exhibit which will be held at The World Chess Hall of Fame Museum in St. Louis.
Louis Vuitton “SERIES 4”: The New Norm
January 28, 2016 5:00 PM
Louis Vuitton “SERIES 4” The New Norm
Louis Vuitton’s visual dialogue campaigns have now cross the threshold of its fourth edition with “Series 4.” collaborating with several artists of imagery, starting with "series 1". Through the artistic visions of German Photographer, Juergen Teller, American Photographer, Bruce Weber and Japanese video game powerhouse, Square Enix, Louis Vuitton “Series 4,” comes to life. Expressing their vision about the muses of our new era, Nicolas Ghesquière's choices shows each element of the Series 4, the campaign cast help expresses a powerful point of view about the muses of a new era that advocate stylistic freedom and genderless generation. It continues precisely where Louis Vuitton’s "post-cyber" vision left us in October; Louis Vuitton is no stranger to collaborations with renowned celebrities, having produced ads in which models, actors, and even politicians model the company’s attire and accessories.
The Heroine by Juergen Teller presented a series of images capturing the silhouette of Korean actress and Sense8 star, Doona Bae, against Miami’s blue skies. A fresh, clean backdrop that compliments well with her ensembles. Louis Vuitton’s Creative Director, Nicolas Ghesquière, chose Bae for the campaign stating, “I am fascinated by her gift for transformation, and I had her image very much in mind as I was creating this collection. She radiates strength and an artistic sensibility that corresponds to the values of the Maison.”
After being a soldier, fugitive, rebel, and demigoddess, Lightning is changing jobs again by becoming a model for Louis Vuitton’s Series 4 line for the upcoming Spring and Summer. Born Claire Farron, the comely modeling newcomer well known by her professional name: Lightning, which was the signature name she went by while serving as the central character in the Final Fantasy XIII video game sequence. Nicolas Ghesquière has been sharing pictures of the Tetsuya Nomura-designed character dressed in designer outfits through his Instagram account. Like a star athlete who just won a championship, video game Heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.
Bruce Weber’s own version of “The Heroine,” takes on a more realistic point of view, and stays close to what he is know for, capturing images of youth’s vitality. How does he capture this? He shoots a group of girls, ready to take on the world, full of imagination, confidence and promise. However, there is a twist in Weber’s story, one that might not be expected. Uniquely the Heroine is not a female, but played by Jaden Smith, the eccentric young actor and rapper, who's known for his exceptional fashion sense and artistic freedom. Jaden Smith together with enchanting new faces Rianne Van Rompaey, Jean Campbell and Sarah Brannon were the stars of Weber’s take in this series. Nicolas Ghesquière states Jaden Smith role perfectly, “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.”
WRITTEN BY RAWDAH AL NAIMI
PHOTO CREDIT: LOUIS VUITTON
related posts
A MIU MIU EDITORIAL "REAR WINDOW"
Fashion Story "REAR WINDOW IN MIU MIU" is now available!
Check inside for the Full Page Editorial
LET'S PLAY: COMME DES GARÇONS PLAY AND CONVERSE DOES IT AGAIN
On Tuesday May 28th, Comme des Garçons PLAY and Converse Pro Leather Collecion will debut their newest sneaker collaboration in New York City.
Parsons Fashion Benefit 2013
Parsons The New School for Design hosted its annual Fashion Benefit red carpet event on Wednesday, May 23.
A CESARE PACIOTTI EDITORIAL "FADE TO WHITE"
Fashion Story "FADE TO WHITE" is now available!
Check inside for the Full Page Editorial
WILD AT HEART
TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.
BACK TO BLACK: BOTTEGA VENETA’S F/W2013 READY-TO-WEAR
Tomas Maier’s Fall Winter collection for Bottega Veneta explored updated classic silhouettes with modern details, fully representative of his French and Italian roots.
ONE MOMENT WITH MARY ELLEN BEAUDREAU AND JENNY LAI
On May 8, RISD grad and designer Jenny Lai of "NOT" collaborated with dancer Mary Ellen Beaudreau for a performance at the South Oxford Space with The Alliance of Residences Theatres in Brooklyn...
SKINGRAFT OPENING
Renowned designer Jonny Cota of SKINGRAFT has opened the brand’s first boutique in Nolita on Manhattan’s Prince Street.
CARRERA IGNITION NIGHT @ 5 BEEKMAN
On May 7, Carrera Sunglasses hosted Ignition Night to celebrate their new line of sunglasses and honor the brand’s roots: “Racing Since 1956”.
CLASSIC GLAM WITH A HOGAN TOUCH
Hogan McLaughlin has already titillated the fashion community with his collaboration with his muse Daphne Guinness and produced pieces for Lady Gaga's "Born This Way Ball".
André Leon Talley's Little Black Dress
Former editor-at-large for Vogue and well-known influential fashion personality, André Leon Talley is now editor-in-chief of Numero Russia and continues as contributing editor of Vogue online.
TWELV ISSUE #3 LAUNCH PARTY
On Tuesday April 9th Twelv Magazine hosted a party at Santos Party House to celebrate the launch of the newest issue of Twelv.
Chrome Hearts: Jewelry and more...
Chrome Hearts merchandise was first featured in a New York store in 1995.
Louis Vuitton Ambassadors Bring on Posh with TL-180 Handbags
My guilty pleasure in handbags materialized when I came across two young, French-Italian designers, Antonine Peduzzi and Luisa Orsini, of handbag label TL-180.
Carlos Miele Brings the Glamour Goddess to Miami for A/W2013
Brazilian designer, Carlos Miele, has been showing his eponymous collection for a decade at New York Fashion Week, but surprised the fashion industry when opting to show his AW'13 collection at...
THE MARC BY MARC F/W2013 CLAN: SOPHISTICATED CHIC
MARC by MARC JACOBS RTW FALL’ 13
DNA "IT" GIRL, CAITLIN HOLLERAN x NOUVEAU PR
Coming off of a worldwide exclusive for Saint Laurent’s SS’13 season, Caitlin Holleran (DNA) is one young beauty that should be on your radar this upcoming season. Chek Wu, Chama, & Maria...
MAISON KITSUNE SEES PEOPLES
The announcement of an exclusive capsule collection between Maison Kitsune and Oliver Peoples seemed only natural as the two brands, driven by a similar aesthetic and minimal design...
BEHIND THE SCENES AT ICB BY PRABAL GURUNG'S DEBUT NYFW RUNWAY SHOW
While Prabal Gurung has been creative director of the iconic Japanese label ICB since its re-launch during the AW'12 season, this outing marked his debut runway show with the brand during NYFW.
PRABAL GURUNG & ZANA BAYNE A/W2013: HARD VS. SOFT
For his AW’13 Collection, Parbal Gurung took inspiration from Time Magazine’s ‘Best Inventions of the Year 2012’ feature on body armor for woman. Naturally, then, his newest outing...
FREJA BEHA & BOTTEGA VENETA'S SCINTILLATING SS'13 CAMPAIGN
The luxury brand Bottega Veneta recently announced their collaboration with famed photographer Peter Lindbergh on their Spring-Summer ’13 ad campaign.
"My Fair Lady" S/S2013 Paris Couture Week Highlights
With fast-fashion retailers mimicking designers’ collections weeks after they’re shown on the runway, and the intense pressure put on designers to now deliver a minimum of four collections a year...
AMELIA TORO: DESIGNING TO EMPOWER WOMEN
You might not have noticed, but back in early October, right between The Highline, all the meatpacking district nightlife hotspots, and the Chelsea projects, a new designer boutique opened up at...
"LIGHTS CAMERA FASHION" PARIS MENS WEEK HIGHLIGHTS
As each year continues to spin on its axis, fashion madness seems to be on its own path to discovery.
THE ESSENCE OF ALAIA
After 30 years of dressing many of the world’s most beautiful women, Azzedine Alaia, with the help of Beaute Prestige International, announced yesterday the upcoming release of the brand’s first...
LUIGI MURENU : BEAUTY GOD
Fashion Story "BEAUTY GOD" is available!
Check inside for the Full Page Editorial
"THE GRAPHIC SKY'S THE LIMIT:" HIGHLIGHTS FROM MILAN MENS FASHION WEEK
The next stop on the fashion calendar brings us to Italy, first to Florence with Pitti Uomo filled with menswear tradeshows and finally to Milan where some of the most renowned designers showed...
SMELLING THE FUTURE: BLACK LABEL BY Y-3
After a celebrated 10 years of collaborating, Yohji Yamamoto and Adidas take their partnership on a new venture. The announcement of Y-3’ first fragrance, Black Label, will take...
"GLADIATORS, STREET PUNKS, SHARKS: OH MY!": HIGHLIGHTS FROM LONDON'S MENS FASHION WEEK
The AW’13 season kicked off last week in London with three days devoted to men’s collections from burgeoning new talents as well as industry veterans like Tom Ford and Alexander McQueen.
IRIS VAN HERPEN SS'13 COUTURE "VOLTAGE" TEASER
Since July 2011, Iris van Herpen has presented her couture collections during Paris Couture Fashion Week as an invited guest of la chamber syndicale de la haute couture.
TWELV TRIES ON G-STAR
In a recent photo shoot, TWELV got up close and personal with the prowess that makes G-Star a force to be reckoned within the competitive world of denim design.
PRADA'S BLOSSOMING SS'13 CAMPAIGN
Miuccia Prada is always fascinated with the conflicting components that surmise contemporary femininity: the freedoms of modernity flush with the constraints of upholding rigid traditions. This...