It’s campaign season again, that phenomenal time when each brand is able to translate their current season’s runway outings into artful, almost editorial-esque images that capture the collection’s...
The Legacy of Yves Saint Laurent to be Honored at New Marrakech Museum
September 02, 2017 11:00 AM
Yves Saint Laurent is not the first to call Morocco muse, but the legacy of his interweaving the North African nation’s vibrant aesthetic into European fashion continues to this day, and will be permanently celebrated in the forthcoming museum, Musée Yves Saint Laurent Marrakech (mYSLm).
The museum will be adjacent to Marrakech’s infamous cobalt blue garden, Jardin Majorelle, which was purchased by Yves Saint Laurent and partner Pierre Bergé after learning that the oasis of exotic flora they had become so enamored with was destined to be demolished. Seeking to continue the garden’s previous owner’s vision, the pair nurtured the space back to its former beauty, transformed French artist Jacques Majorelle’s studio into a home for their expansive Berber collection, and took up residence. Marrakech and the surrounding countryside would inform Saint Laurent’s palette for collections to come.
A selection of Yves Saint Laurent’s vast collection of haute couture accessories and clothing, provided by Fondation Pierre Bergé, will be preserved in the new museum, as well as numerous sketches– many of which were done on the premises of Jardin Majorelle. The museum additionally features temporary exhibition spaces, an auditorium, bookshop and café with a breathtaking terrace. A research library containing volumes on fashion, Arabic and Andalusian history, literature and poetry, Berber culture, Yves Saint Laurent’s works and more is planned as well.
Not to be outdone by its contents, the museum– designed by French architectural firm Studio KO– will embody Yves Saint Laurent with a rich, textural design that’s at once at ease, blending with the terra cotta surroundings, and yet innovative in form. The brick facade creates an ornamental, cloth-like exterior evocative of the couturier, and the interior is said to be luxuriously hued.
The museum, located on Rue Yves St Laurent, will open October of this year in conjunction with the inauguration of the Museé Yves Saint Laurent in Paris.
WRITTEN BY CLEO DE LANEY
related posts
CAGED PYTHONS: ALEXANDRE BIRMAN PRE-FALL2013
Brazilian designer, Alexandre Birman, has been making quite a stir lately with his eponymous shoe label, which was founded in Brazil in 2008 and is now produced primarily in Italy. In 2010 Birman...
WHO LET THE DOGS OUT (AGAIN) ? GIVENCHY MENS PRE-FALL 2013
If the house codes for Givenchy’s men’s line under Riccardo Tisci wasn’t already clearly ingrained, Tisci’s new Pre-Fall collection ensured that a Givenchy look could be spotted a mile away. His...
Fashion Fights Cancer Winter Benefit
Monday night join Saskia de Brauw, face of Chanel Spring and Pamela Love, sovereign NY jewelry designer at...
MARGIELA RAISES AIDS AWARENESS IN CHINA
Although Martin Margiela himself left the brand years ago, many of his legacies still remain: the deconstruction, the highly conceptualized clothing that would have historical materialist...
BERNHARD WILLHELM x CAMPER: A COLORFUL & QUIRKY COLLAB
Each season Camper teams up with a creative selection of designers to fuse their signature style with that of the designer’s aesthetic, giving rise to the ‘Camper Together With’ footwear range.
BARNEY'S ELECTRIC HOLIDAY SPREADS PIXIE DUST, FASHION DREAMS DO COME TRUE!
Fashion can be one of the most intrinsic forms of living out our fantasies: the simplicity of throwing on a leather studded perfecto can make us feel like we’re mosh-pitting at CBGB’s, or perhaps...
PROENZA SCHOULER A/W2012 AVATARS ENCHANT DOLPHINS
Nostalgia in fashion is often associated with a wafting miasma, but there’s no denying that designers of late have been longing for a reoccurrence of 90’s era simplicity, nonchalance, and even 16-...
TWELV ISSUE #2 LAUNCH PARTY
This past Wednesday, TWELV and over 1,700 of our closest friends celebrated the launch of our Second Issue, “Transformation,” at Public Assembly in Brooklyn.
Viktor & Rolf Innovate The Baby Carriage
Designer collaborations are a dime a dozen these days, but this recent collaboration between Viktor & Rolf and Bugaboo (a luxury baby carriage brand) is particularly noteworthy as it allowed...
DIGITAL ARTIST GEOFFREY LILLEMON EMOTES BERNHARD WILLHELM S/S2013
BernHard Willhelm has always been on the cutting edge of quirky high-fashion. From endless post-modern references in his work, his collections are cheeky, playful, fun, and definitely not for the...
DIOR HOMME'S SALUTE TO "PRE-SPRING" STYLING
Pre-spring, or as they’re often called, resort collections, allow designers to present small focused collections with classic pieces to keep the retail shelves stocked, while providing fresh...
"SHEER FANTASIES" TOKYO FASHION WEEK HIGHLIGHTS (PART 3)
The final two days of Tokyo Fashion Week were jam-packed with collections filled with sheer femininity and surrealism, reminding us that fashion is a realm for us to envision and realize our own...
SUPERHEROS: SUBLIME SARTORIAL SELECTIONS
Superheroes appeared all over the catwalks for the AW’12 season. Perhaps the incessant banter of the impending doomsday this December (according to the Ancient Mayans) motivated designers to...
"NEON GEOMETRY" TOKYO FASHION WEEK HIGHLIGHTS (PART 2)
Anrealage designer Kunihiko Morinaga presented an exceptionally focused and dramatic collection drawing inspiration from structural art deco forms.
PINK PINK PINK
It’s safe to say that we are now well into the fall season.
Comme des Garçons Revives "SIX" Magazine for iPad
Back in 1988, Rei Kawakubo and the Comme des Garçons brand printed a biannual, SIX, to reference the sixth sense.
"Peasant Grunge" - Tokyo Fashion Week Highlights (Part 1)
Tokyo has secured its place as the fifth stop on Fashion Week’s global tour.
Inevitable: Chanel No. 5 & Brad Pitt
Since its creation back in 1921, a long line of femme fatales such as Catherine Deneuve, Lauren Hutton, and Nicole Kidman have leant their visage to Chanel’s iconic perfume, No. 5.
The Skinny on Slimane's New Menswear
It seems that Hedi Slimane just couldn’t resist a foray back into menswear. The SS’13 lookbook for a new men’s collection, Saint Laurent Skinny, recently emerged on the revamped YSL website. The...
Carine's Big Deal
With the fashion world rapidly embracing fashion as a truly global enterprise, it seems no surprise that Harper’s Bazaar (owned by Hearst media) would create a new position: Global Fashion...
Saint Laurent Paris S/S2013
"No Smoking,” Karl Lagerfeld recently joked in one of his spontaneous sketches.
Watch Prada's "Real Fantasy" AW'12
Melding antiquity with the intergalactic, this season the Prada man and woman live in a “world” all of their own.
Fashion Favorites from the Emmys
No, nothing exciting happened at the Emmy's. So don't ask. But there were a handful of standout performances in the fashion department.
Dior Homme re-launches it’s Flagship in Manhattan’s Fifth Avenue Shopping District
With immaculately tailored pieces, androgynous style, and a rebellious sophistication, Dior Homme has continuously been an inspiration to Twelv Magazine. Dior Homme’s ability to mix influences...
The Sign Language of Chanel Lacquer
You can thank Ruth Hogben for your current addiction to fashion video. The artist has shot for Lady Gaga, Gareth Pugh, and Louis Vuitton.
Gerlan + Minnie Mouse S/S2013
Gerlan and Minnie Mouse introduce the GERL POWER movement this Thursday during New York Fashion Week.
Farewell Anna
The ever-eclectic, fashion icon and editor of Vogue Italia Anna Piaggi died on August 7th in her Milan home.
RAD UNISEX COUTURE
Rad Hourani, the new Couturier on the scene from Montreal, Canada, now based in Paris, France since his debut in 2007, recently presented Couture's first "...
Vintage BUM-CAKE
BUM-CAKE, launched one year ago by Christiana Greene, is a vintage collection of hand-selected pieces from around the world.
NOUVEAU PR × IMG it Girl MARINE HEINE
Exclusive Fashion Story "NOUVEAU PR × IMG it Girl MARINE HEINE" is now available!
Check inside for the Special Editorial
Fashion Story "We Own the Universe"
Julia Lang is the 25 year old blogger behind www.geeksndfashion.com.
TWELV digital issue
TWELV is now sold digitally for $0.99, 12% goes to charity!
The Prada Men - Fall/Winter menswear 2012
The much-hyped Prada Fall/Winter 2012 menswear collection gives us so many reasons to get excited.