One of the most longed for shows this season was Louis Vuitton’s F/W '14 collection.
GUCCI Circular Lines Collection
July 02, 2020 12:30 AM
Gucci’s new circular line collection is one already drawing attention, with no surprise featuring the likes of Jane Fonda (anyone else watched her workout video on repeat?) to Lil Nas X, king princess, Miyavi and David de Rothschild. The campaign video; an undramatic, seemingly low maintenance hike ‘off the grid’ is a star-studded camping trip I definitely lost my invite for!
This is a new concept by Alessandro Michele; one to never disappoint nor bore, there is no surprise at the greatness and focus on the first collection zoning in on circular production for Gucci. The collection draws on the human desire to have a connection with nature; to be a part of a journey; the campaign shot by Harmony Korine portraying a hike through nature to your own self exploration and discovery. The iconic city folk adorned in khaki jackets, denim and that perfectly paired electric blue waist bag to the blue locks of Miyavi, make their way along the wooded backdrop to a treehouse of calm. The collection sees subtle neutrals (an uncharacteristic move by Michele) of beige slacks and denim shirts. Gucci never shies away from a good corduroy and this collection is no different; with a perfect deep orange corduroy pant. Fear not the iconic Gucci logo and beloved Gucci essentialism shines through bright yellow trainers and orange duffels; ready for the wooded road to sustainability for the industry. Gucci tackles this important issue by using recycled, organic and bio-based materials like ECONYL; a regenerated nylon made from pre and post-consumer waste! Leave it to Gucci to go up and beyond any other brand in every concept even when it comes to sustainability. I lower my hat to you Gucci. As always you have taken the cake and made it your own. Other pieces in the Gucci collection such as the accessories use metal-free tanned leather and solvent-free adhesives. Further if you were hoping to get your hands on some of that fabric offcuts to cherish and hold in your arms; I am afraid you will be disappointed as all the offcuts are recycled to make more econyl material, as part of the ‘ GUCCI-ECONYL PRE CONSUMER FABRIC TAKE BACK PROGRAM.’
The materials themselves are not the only thing tackling all the production issues living in the fashion industry; the sourcing of the materials themselves has been altered to be more sustainable and lower greenhouse gas emissions through Gucci’s annual carbon natural commitment.
The work doesn’t stop with the pieces themselves; one to always make sure even the box you will excitedly tear and rip open is just as spectacular as what is inside; the packaging includes cards displaying the story behind the entire project itself.
The campaign will drop on the Gucci ArtWalls worldwide from June 15th. So run, skip or sprint, don’t walk to: Milan’s Largo la Foppa, East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; and Lafayette Street, in Manhattan, Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and Yongkang Street, Da’an District, Taipei. If these aren’t an option for you; let us not forget we live in a technological era. The Gucci App will allow users to challenge themselves to a themed quiz, responding to questions about the collection and its circular production process. Get ready to immerse yourself in a journey to not only self-exploration but sustainability.
WRITTEN BY ANNA SPROUL
EDITED BY KAREN YABUTA
related posts
New Era for Marc Jacobs Beauty and NARS
Mature models are becoming more common as contemporary icons of fashion and beauty companies.
Clean Up On Aisle No. 5
Karl Lagerfeld has extended the shelf life of the legendary Chanel brand by transforming the Grand Palais into an avant-garde supermarket to present the F/W '14 collection.
Dior x Jennifer Lawrence
Jennifer Lawrence has steadily become Hollywood's favorite sweetheart and she continues to maintain her it-girl status in the fashion world as the face of Dior’s fall collection.
Gucci F/W '14
Knee-length black boots were quite the trend at the Gucci Fall/Winter '14 show in Milan. The boots were a great contrast to the pastel and light colored, modest mini dresses.
TWELV MAGAZINE NYFW '14 FASHION PARTY AT DL LOUNGE
Twelv Magazine had a successful party during New York Fashion Week at the DL Lounge. Not even the snowstorm could stop us that night from enjoying the party with an amazing, fashionable and cool...
A.P.C. collaborates with M/M Paris, creates your new favorite T-shirt
M/M was most recently called upon to collaborate with A.P.C.
Skingraft F/W2014 READY-TO-WEAR
In the coal black night, all was chaos, as if someone or something had disrupted the spirits of the dead.
Alice + Olivia F/W2014 Accessories Report
Alice + Olivia's FW '14 show was, quite literally, magical. From Snow White, to Rapunzel, the princesses were all present wearing the most fanciful clothing and sporting the most amazing...
Alice + Olivia NYFW F/W2014 READY-TO-WEAR
Stacey Bendet took us deep into an enchanted realm of past and present during New York Fashion Week.
G-Star X Pharrell Collaboration: RAW FOR THE OCEANS
Following the debut of his now infamous Vivienne Westwood (or Arby’s if you're feeling sassy) hat at the 2014 Grammy’s, Pharrell announced his plans for a different kind of fashion statement...
Charlotte Ronson's Hopelessly Romantic NYFW F/W2014 READY-TO-WEAR /Backstage
Charlotte Ronson FW14 gave us another take on floral prints for the winter season by paring the print on luxurious velvet and darker colors.
Jeremy Scott × Moschino NYFW F/W2014 READY-TO-WEAR
The fashion industry has waited months for this day to arrive, and now it is finally here: Jeremy Scott’s first collection for Moschino.
Christian Siriano ”My Fair Lady” NYFW F/W2014 READY-TO-WEAR at a glance
Who doesn’t love a sophisticated lady, wide brimmed hat tipped to one side, wasp waste dress, heels, and a whole lot of class.
John Rocha F/W2014 READY-TO-WEAR
“The arsonist was a friend of mine,” I heard a girl with a sideways ponytail and six-inch platform shoes say, in a soft Scandinavian accent, whilst waiting in the queue for the John Rocha show.
The Bucolic Life of pas de calais F/W2014 Collection
During New York fashion week TWELV had the honor of viewing the exquisite and sophisticated F/W 14 collection of Japanese label, pas de calais.
THIS WEEK'S PARTIES
The second half of Fashion Week has certainly been a little slower than the first.
Tadashi Shoji F/W2014 READY-TO-WEAR
TWELV sent our photographer, Sharon Zobali, to cover Tadashi Shoji’s fall-winter 2014 runway show.
Nudie Jeans – The Naked Truth
There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders.
NYFW Party Time!
To celebrate the success of the first official day of Mercedes Benz Fashion Week, TWELV first dove into a roaring atmosphere at Electric Room, where ARDENCY INN hosted their event.
DETAILS Magazine PARTY
To start off New York Fashion Week in proper fashion, Details Magazine had their March Cover Party last night.
TWELV Luxe NYFW Beauty Survival Guide
1. Laura Mercier Foundation Primer, $33.00 - Fashion Week is a morning to night marathon, and this primer works well at not only priming your face for the days makeup, but also...
NEW YORK FASHION WEEK SURVIVAL GUIDE
Last year, I moved from London to New York and experienced my first New York Fashion Week. It was everything I wanted and more as promised by this great city’s fashion world.
Fashion Week Preview
For the fashion industry, magic materializes twice a year emerging from the runways, seeping through Manhattan, and this season, extending over the East River to Brooklyn.
Miu Miu Spring Campaign Video
A fresh generation of talent literally flashes before our eyes in Miu Miu’s Spring 2014 ready-to-wear advertising video.
Fashion makes its way to Sochi
Although Fashion Week is probably top of mind for the masses in the fashion industry, there is another major, global event on its way - the 2014 Winter Olympics.
Linda Rodin for The Row
Skin care mogul, Linda Rodin, 65, was headhunted by the Olsen sisters themselves to be their lead model in The Row’s Pre-Fall 2014 lookbook.
Rihanna x Balmain
Rihanna has landed a contract with one of the world’s most famous fashion houses, Balmain, for their SS '14 ad campaign.
Miley Cyrus x Marc Jacobs
The young pop icon does not rest for a second, and she seems more present than ever.
The Dazzling World of Erickson Beamon
Detroit native Karen Erickson has created a name and brand for herself by solidifying the true essence and beauty of fine jewelry.
TWELV'S CHRISTMAS WISH LIST #5: MANAGING EDITOR KRISTIN LIMOGES
1. Tom Ford Tabacco Vanille - $210 for 1.7 ounces - I'm obsessed with this scent, it's masculine and smells like vanilla, cocoa, tobacco flower, and wood rolled all together.
Exclusive Debut of Morgan Lane Lingerie short film
Morgan Curtis, Jill Stuart’s eldest daughter, recently introduced her first solo fashion project using her passion for illustration to create the lingerie and sleep ware brand named Morgan Lane....
CHANEL Métiers d’Art DALLAS SHOW
As if Lagerfeld did not have enough on his agenda throughout the year, he decided to go over the top fabulous with a Dallas cowboy-inspired theme for Chanel’s pre-fall 2014 show.
TWELV'S CHRISTMAS WISH LIST #4: ENTERTAINMENT EDITOR LUCY ROGERS
1.
METRO GIRL
TWELV's Exclusive Fashion Story"METRO GIRL" is now available!
Check inside for the Editorial, excerpt from "Issue 4"
TWELV'S CHRISTMAS WISH LIST #3: Fashion Editor Molly
1. SHWOOD “Canby” Wood Sunglasses $185 - These sunglasses are a charming and fresh finish to any look.