Exclusive Fashion Story "WONDER WALL" is now updated!
Check inside for the Full Page Editorial
GUCCI Circular Lines Collection
July 02, 2020 12:30 AM
Gucci’s new circular line collection is one already drawing attention, with no surprise featuring the likes of Jane Fonda (anyone else watched her workout video on repeat?) to Lil Nas X, king princess, Miyavi and David de Rothschild. The campaign video; an undramatic, seemingly low maintenance hike ‘off the grid’ is a star-studded camping trip I definitely lost my invite for!
This is a new concept by Alessandro Michele; one to never disappoint nor bore, there is no surprise at the greatness and focus on the first collection zoning in on circular production for Gucci. The collection draws on the human desire to have a connection with nature; to be a part of a journey; the campaign shot by Harmony Korine portraying a hike through nature to your own self exploration and discovery. The iconic city folk adorned in khaki jackets, denim and that perfectly paired electric blue waist bag to the blue locks of Miyavi, make their way along the wooded backdrop to a treehouse of calm. The collection sees subtle neutrals (an uncharacteristic move by Michele) of beige slacks and denim shirts. Gucci never shies away from a good corduroy and this collection is no different; with a perfect deep orange corduroy pant. Fear not the iconic Gucci logo and beloved Gucci essentialism shines through bright yellow trainers and orange duffels; ready for the wooded road to sustainability for the industry. Gucci tackles this important issue by using recycled, organic and bio-based materials like ECONYL; a regenerated nylon made from pre and post-consumer waste! Leave it to Gucci to go up and beyond any other brand in every concept even when it comes to sustainability. I lower my hat to you Gucci. As always you have taken the cake and made it your own. Other pieces in the Gucci collection such as the accessories use metal-free tanned leather and solvent-free adhesives. Further if you were hoping to get your hands on some of that fabric offcuts to cherish and hold in your arms; I am afraid you will be disappointed as all the offcuts are recycled to make more econyl material, as part of the ‘ GUCCI-ECONYL PRE CONSUMER FABRIC TAKE BACK PROGRAM.’
The materials themselves are not the only thing tackling all the production issues living in the fashion industry; the sourcing of the materials themselves has been altered to be more sustainable and lower greenhouse gas emissions through Gucci’s annual carbon natural commitment.
The work doesn’t stop with the pieces themselves; one to always make sure even the box you will excitedly tear and rip open is just as spectacular as what is inside; the packaging includes cards displaying the story behind the entire project itself.
The campaign will drop on the Gucci ArtWalls worldwide from June 15th. So run, skip or sprint, don’t walk to: Milan’s Largo la Foppa, East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; and Lafayette Street, in Manhattan, Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and Yongkang Street, Da’an District, Taipei. If these aren’t an option for you; let us not forget we live in a technological era. The Gucci App will allow users to challenge themselves to a themed quiz, responding to questions about the collection and its circular production process. Get ready to immerse yourself in a journey to not only self-exploration but sustainability.
WRITTEN BY ANNA SPROUL
EDITED BY KAREN YABUTA
related posts
Miu Miu’s Croisière launches 2015 advertising campaign
Miu Miu’s Croisière embellishes rhythmic serenity in the new 2015 advertising campaign.
DEMARCHELIER CAPTURES DIOR BOTH CLASSIC AND CONTEMPORARY
Seminal fashion photographer Patrick Demarchelier has produced a second tribute to iconic fashion house Dior. Entitled: “Dior: New Couture”, the volume features elegant pieces spanning...
MORGAN LANE INTERVIEW/FASHION STORY
Exclusive Interview/Fashion Story "MORGAN LANE" is now updated!
Check inside for the full page Interview/Fashion Story!
Fall into the holidays with Gucci
Italian fashion brand, Gucci makes falling look like an art with their latest short film.
Chrome Hearts - A New Creative Space in Miami
During Art Basel Chrome Hearts is opening a new space that combines the passions behind the brand.
Saint Laurent features celebrity offspring in new campaign
Pierce Brosnan's defined bone structure and natural attraction to the camera must be genetic, his 17-year-old son Dylan was featured in St.
Stella McCartney honored with Women’s Leadership Award
Designer Stella McCartney was honored at the Lincoln Center, in New York, with a Women’s Leadership Award event.
PRADA RESORT 2015 CAMPAIGN
Prada’s 2015 resort ad and video campaign has been released and the results are striking. Shot by fashion photographer Steven Meisel, the video features newcomers Adrienne Juliger, Ine Neefs and...
DAVID YURMAN FASHION STORY "INTO DARKNESS"
Exclusive Fashion Story "INTO DARKNESS" is now updated!
Check inside for the Full Page Editorial
HAPPY HOLIDAYS FROM H&M FEAT. TONY BENNETT AND LADY GAGA
This holiday season, H&M will be ushering the festivities with help from iconic singer Tony Bennett and pop behemoth Lady Gaga.
2014 GUGGENHEIM INTERNATIONAL GALA PRE-PARTY MADE POSSIBLE BY DIOR
On November 5th, the 2014 Guggenheim International Gala’s pre-party honored famed artists Heniz Mack, Wang Jianwei, Günther Uecker, Carrie Mae Weems, and the late Otto Piene. Hosted by...
RUBY ROSE INTERVIEW/FASHION STORY
Exclusive Interview/Fashion Story "RUBY ROSE" is now updated!
Check inside for the Full Page Editorial
CHRISTIAN LOUBOUTIN AND ELISA SEDNAOUI PROMOTE EDUCATION THROUGH THE ARTS
Christian Louboutin, designer of the famed red-soled shoes, has collaborated with Elisa Sednaoui, model-actress/philanthropist, to push for an expansion of education in Egypt and other...
KENZO COLLABORATED WITH EVIAN
Mineral water brand Evian has teamed up with French Fashion House Kenzo to produce stylish, limited-edition water bottles.
SARAH PAULSON EXCLUSIVE INTERVIEW/FASHION STORY
Exclusive Interview/Fashion Story "SARAH PAULSON" is now updated!
Check inside for the Full Page Editorial
"DIOR AND I"
The Orchard, a film and TV distributer, has announced their acquisition of the rights in Canada and the U.S.
GUESS FASHION STORY"GUESS WHAT?"
Exclusive Fashion Story "GUESS WHAT?" is now updated!
Check inside for the full page Fashion Story!
ALEXANDER WANG x H&M COLLECTION
Counting down in one week! ALEXANDER WANG x H&M Collection will be released in stores on November 6th.
TID WATCHES"TID NO.1"
TID is a Stockholm based watch brand founded in 2012 by Ola Eriksson, Petrus Palm.r and design studio Form Us With Love.
CLARKS SOHO STORE GRAND OPENING
The British brand CLARKS has a long history of shoe making and has forever made a mark in the industry.
THANK YOU FOR GAVE US A DREAM WARDROBE"OSCAR DE LA RENTA"
“I want to make clothes that people will wear, not styles that will make a big splash on the runway.”
- Oscar de la Renta -
JILL STUART'S NEW FLAGSHIP STORE IN SOHO
Jill Stuart recently announced the opening of her new flagship store and marked the occasion with an opening reception on Thursday the 16th of October.
KATE MOSS AND STELLA MCCARTNEY FOR BREAST CANCER AWARENESS
Kate Moss and Stella McCartney for Breast Cancer Awareness
LANVIN PUBLISHES PHOTO BOOK LANVIN: I LOVE YOU
The French fashion house of Lanvin recently published a stunning coffee table book titled Lanvin: I Love You.
FASHION STORY"NEW GIRL ON THE BLOCK"
Exclusive Fashion Story "NEW GIRL ON THE BLOCK" is now updated!
Check inside for the Full Page Editorial
GISELE BUNDCHEN'S FOR CHANEL N°5 NEW FRAGRANCE ADS
You can see GISELE BUNDCHEN in CHANEL N°5's newest film "THE ONE THAT I WANT." The first shot, taken by Great Gatsby director BAZ LUHRMANN, shows BUNDCHEN sporting CHANEL's wetsuit and...
MIU MIU S/S2015 READY-TO-WEAR
MIU MIU SS 2015 WOMAN'S COLLECTION
“I always loved aesthetics. Not particularly fashion, but an idea of beauty.” - Miucicca Prada -
GIVENCHY S/S2015 READY-TO-WEAR
Givenchy2015 SS came off sexy and hard, fierce breeze was passing through with the long tight skinned leather boots. Designer, Riccardo Tisci said NO!
ELIE SAAB S/S2015 READY-TO-WEAR
“I'm an ocean, because I'm really deep. If you search deep enough you can find rare exotic treasures.”
- Christina Aguilera -
SAINT LAURENT S/S2015 READY-TO-WEAR
Energetic, aggressive, and attractive yet classy and somehow elegant designs stormed the catwalk at Paris Fashion Week Spring / Summer 2015 on 29th September 2014.
LANVIN S/S2015 READY-TO-WEAR
Paris Fashion Week S/S 2015 is walking on the scene from this week, LANVIN reveal Spring / Summer 2015 womenswear collection which is celebrated with its 125th anniversary as well.
COMME DES GARCONS S/S2015 READY-TO-WEAR
Blood-like passionate red were on the stage of Comme des Garçons SS2015. They are all in total different figures and...
MAISON KITSUNÉ NYFW 2014 VIDEO OF “EFFORTLESS FRENCH”
This year, a Parisian fashion brand MAISON KITSUNÉ presented its first official presentation in New York during NYFW S/S 2015.
VALENTINO S/S2015 READY-TO-WEAR
Maison Valentino, renowned for iconic and romantic Italian design showed their Spring 2015 collection during Paris Fashion Week.