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CHROME HEARTS IS BEATING A NEW SENSATION WITH ELDER STATESMAN
April 12, 2014 9:00 PM
CHROME HEARTS, a Los Angeles-based handcrafter of high-end jewelry, leather goods, furniture and apparel, announced the signing of partnership with ELDER STATESMAN.
ELDER STATESMAN was founded in 2007 by GREG CHAIT, is luxury cashmere knitwear label. STARKS, who co-founded the brand with husband RRICHARD, and ELDER STATESMAN have the personal relationship since 2004. Both of them describe the move from mentorship to partnership as a natural, the trigger was ELDER STATESMAN won the 2012 Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund award.
They have a very similar vertical business model and CHROME HEARTS knows how to expand a factory and add retail from their 25 years of experience, that is the exactly ELDER STATESMAN’s need for the future after he won the award. It is also a big challenge for CHROME HEARTS makes investment in another brand. However, they are full of confidence that the investment will help them add more space and roll out ELDER STATESMAN’s first stand-alone retail space, which he says could be a reality as soon as August or September. Their plans to expand the business work together in the future can be infinite.
WRITTEN BY: ELIE INOUE
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