PERCEIVING THE UNKNOWN: THE BLACK SOFT INTRODUCES BELOW 14TH STREET
FRIEZE ART FAIR ROCKS NEW YORK, AGAIN
May 14, 2013 11:36 AM
This week, Frieze Art Fair came back to New York to bring together 180 of the best international galleries for what The New York Times called a “hugely successful contemporary art extravaganza” on Randall’s Island.
The fair, which grew out of the British art magazine, Frieze, started in 2003 and has been to New York only once before. Installations lined the perimeter of the island along with local businesses like Mission Chinese and Lost Weekend.
The featured artists are masters of their mediums, which made this fair not only special but a once in a lifetime opportunity to view such talented artists all in one unique, fleeting space.
Matthew Slotover, the fair’s director explained the significance of the event:
“There’s so many artists doing so many different things in so many different parts of the world. That’s the beauty of an art fair; you see a massive range of things that are going on. You might like some of it you might not like some of it but this really represents everything that’s going on in the world, right now.”
Local painter and Frieze London veteran Johnny Abrahams (represented by Jack Hanley Gallery) added:
“Frieze lifts your work out of the local art dialogue into a more international discourse. On a personal level it also helps to contextualize one's work.”
While Frieze was open to anyone who wanted to buy a ticket, the fair’s purpose was to sell art. New York’s fashion, art, and political elite were among the attendees (and buyers), including actor Leonardo DiCaprio, Moda Operandi founder Lauren Santo Domingo, tennis legend John McEnroe, Renee Rockefeller, Jaime Tisch, and Mayor Michael Bloomberg.
Art fairs have become the hot, new way to purchase art. Experts from the Wall Street Journal even speculate that they “may be slowly edging out the traditional gallery sales model.”
Co-founder Amanda Sharp’s ambitious goal of “chang[ing] the landscape of the art calendar in New York” has definitely come true; the event only lasted for three days but had 45,000 visitors.
By Sarah Granetz
Photos by Tasha Tongpreecha
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