This autumn we will all be bowing to the queen as she rises in a new exhibit which will be held at The World Chess Hall of Fame Museum in St. Louis.
Rogan Gregory Tells Wilbert What to Wear
I’m not afraid to admit that I was one of those people who just didn’t get kids. They all smell like syrup and they spend most of their time rummaging around in filth and putting strange things in their mouth. It’s disgusting. And, as someone who is pretty concerned with what they are wearing, I was always afraid one of the little buggers would up and vomit allover me.
My distinct distaste for anyone too young to know how to wipe their own behind has gotten me into trouble in countless social situations because I would refuse to hold babies and I wouldn’t continue a conversation with an adult who broke it to speak in goofy “googoo-gaga” talk. But much of that changed when my handsome nephew Geoffrey was born earlier this year. It’s funny how having one of those little things that looks like you running around can change your perspective on kids. Now I shop for baby clothes at a trendy spot in Williamsburg where they sell punk rock t-shirts for infants and miniature Wayfarer shades. And when no one is looking, I even do a little of the goofy “gaga” talking.
Mulling over this recent transformation in the way I look at little ones, I thought it would be a great idea to talk to fashion dad, Rogan Gregory—the mastermind behind his eponymous CFDA/Vogue Fashion Fund Award-winning line, Rogan, and the leading sustainable brand Loomstate.
Besides raising his two-and-a-half-year-old daughter Gray (and giving her the coolest name ever), Rogan has become a powerful force within fashion. Since 2001, the self-titled minimalist apparel brand he launched with his friend Scott Mackinlay Hahn has grown exponentially, pushing the boundaries utilitarianism in American fashion. He’s also worked as one of the leading creative forces behind the sustainable Bono brand, Edun, and he has collaborated frequently with Target, helping to bring affordable and sustainable quality fashion to people who shop in big-box stores.
I got on the phone with the guy who has enough energy to create a dress that can be worn seven different ways and teach a little girl how to use the potty to play my favorite game: What to Wear When: The Daddy Edition.
So, you’ve got one of those baby things. Has it changed the way you dress?
Rogan Gregory: A little. What both of you are wearing is definitely a concern because not all of the baby’s food makes it where it is supposed to go. Some key things I have to consider are like not to give her a red popsicle if I’m wearing a white shirt.
That’s a good one. Anything else?
Just yesterday, I was told by her mother to feed her spaghetti in the nude, so she wont get anything on her dress. Which is actually more practical.
Wait, why would you be naked?
Not me! Her. But I do try to steer clear of the spaghetti on myself.
Is it that hard to keep yourself clean with a one of those dirty things running around?
Kids are not always walking. You end up carrying them a lot. If they have something it will end up on you, the dog, and everywhere else. It’s the sticky shit that is really difficult to deal with.
Were you there when she was born? What’d you wear when Gray was getting squeezed out the birth canal?
I think when that type of shit happens, you’re not thinking about what you’re wearing. And I’m a little bit boring…
How so?
Well, what I wear hasn’t changed too much since I’ve had a kid. But, my inspiration from a design perspective has changed a lot. When you have a kid, things become less serious. Before a kid, it’s all deadlines and so critical. Now I try and have more fun. My priorities have changed.
Let’s talk about things from the design side. How has Gray’s existence influenced what you create?
Well, I was a minimalist from the start. But I’ve become even more minimal and practical. I’m not interested in any kind of decoration. For me personally, I’m into uniform stuff, color blocking, shapes, and geometry. And that’s what little kids are in to. Most human beings will respond to that, instead of all the intellectual stuff.
That’s beautiful. Do you ever see dads when you’re doing your dad thing that dress so awful it makes you sick? I hate to discriminate, but it seems like dads have the worst style.
Totally. It’s really upsetting to me when I see a bro at the Cherry Tavern who used to give a shit about what he wore and now post-kid his clothes look far less considered.
You’re kind of like the odd dad, being such a stylish dude.
Yeah, when I pick up my kid at daycare they look at me like, “Wait a minute, this guy doesn’t look like a dad.” It’s because I’m dressed in all khaki or all black. It looks like I’ve just been released from prison.
What about your old man? Was he an unconventional fashion father?
Definitely, he is pretty eclectic. He is a professor and he’s known to wear a bolo tie. He used to wear leather shorts, just because they were functional.
We’ll I guess the apple doesn’t fall far from the tree. I can’t wait to see Gray get her fashion on in a few years. Thanks Rogan
related posts
A MIU MIU EDITORIAL "REAR WINDOW"
Fashion Story "REAR WINDOW IN MIU MIU" is now available!
Check inside for the Full Page Editorial
LET'S PLAY: COMME DES GARÇONS PLAY AND CONVERSE DOES IT AGAIN
On Tuesday May 28th, Comme des Garçons PLAY and Converse Pro Leather Collecion will debut their newest sneaker collaboration in New York City.
Parsons Fashion Benefit 2013
Parsons The New School for Design hosted its annual Fashion Benefit red carpet event on Wednesday, May 23.
A CESARE PACIOTTI EDITORIAL "FADE TO WHITE"
Fashion Story "FADE TO WHITE" is now available!
Check inside for the Full Page Editorial
WILD AT HEART
TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.
BACK TO BLACK: BOTTEGA VENETA’S F/W2013 READY-TO-WEAR
Tomas Maier’s Fall Winter collection for Bottega Veneta explored updated classic silhouettes with modern details, fully representative of his French and Italian roots.
ONE MOMENT WITH MARY ELLEN BEAUDREAU AND JENNY LAI
On May 8, RISD grad and designer Jenny Lai of "NOT" collaborated with dancer Mary Ellen Beaudreau for a performance at the South Oxford Space with The Alliance of Residences Theatres in Brooklyn...
SKINGRAFT OPENING
Renowned designer Jonny Cota of SKINGRAFT has opened the brand’s first boutique in Nolita on Manhattan’s Prince Street.
CARRERA IGNITION NIGHT @ 5 BEEKMAN
On May 7, Carrera Sunglasses hosted Ignition Night to celebrate their new line of sunglasses and honor the brand’s roots: “Racing Since 1956”.
CLASSIC GLAM WITH A HOGAN TOUCH
Hogan McLaughlin has already titillated the fashion community with his collaboration with his muse Daphne Guinness and produced pieces for Lady Gaga's "Born This Way Ball".
André Leon Talley's Little Black Dress
Former editor-at-large for Vogue and well-known influential fashion personality, André Leon Talley is now editor-in-chief of Numero Russia and continues as contributing editor of Vogue online.
TWELV ISSUE #3 LAUNCH PARTY
On Tuesday April 9th Twelv Magazine hosted a party at Santos Party House to celebrate the launch of the newest issue of Twelv.
Chrome Hearts: Jewelry and more...
Chrome Hearts merchandise was first featured in a New York store in 1995.
Louis Vuitton Ambassadors Bring on Posh with TL-180 Handbags
My guilty pleasure in handbags materialized when I came across two young, French-Italian designers, Antonine Peduzzi and Luisa Orsini, of handbag label TL-180.
Carlos Miele Brings the Glamour Goddess to Miami for A/W2013
Brazilian designer, Carlos Miele, has been showing his eponymous collection for a decade at New York Fashion Week, but surprised the fashion industry when opting to show his AW'13 collection at...
THE MARC BY MARC F/W2013 CLAN: SOPHISTICATED CHIC
MARC by MARC JACOBS RTW FALL’ 13
DNA "IT" GIRL, CAITLIN HOLLERAN x NOUVEAU PR
Coming off of a worldwide exclusive for Saint Laurent’s SS’13 season, Caitlin Holleran (DNA) is one young beauty that should be on your radar this upcoming season. Chek Wu, Chama, & Maria...
MAISON KITSUNE SEES PEOPLES
The announcement of an exclusive capsule collection between Maison Kitsune and Oliver Peoples seemed only natural as the two brands, driven by a similar aesthetic and minimal design...
BEHIND THE SCENES AT ICB BY PRABAL GURUNG'S DEBUT NYFW RUNWAY SHOW
While Prabal Gurung has been creative director of the iconic Japanese label ICB since its re-launch during the AW'12 season, this outing marked his debut runway show with the brand during NYFW.
PRABAL GURUNG & ZANA BAYNE A/W2013: HARD VS. SOFT
For his AW’13 Collection, Parbal Gurung took inspiration from Time Magazine’s ‘Best Inventions of the Year 2012’ feature on body armor for woman. Naturally, then, his newest outing...
FREJA BEHA & BOTTEGA VENETA'S SCINTILLATING SS'13 CAMPAIGN
The luxury brand Bottega Veneta recently announced their collaboration with famed photographer Peter Lindbergh on their Spring-Summer ’13 ad campaign.
"My Fair Lady" S/S2013 Paris Couture Week Highlights
With fast-fashion retailers mimicking designers’ collections weeks after they’re shown on the runway, and the intense pressure put on designers to now deliver a minimum of four collections a year...
AMELIA TORO: DESIGNING TO EMPOWER WOMEN
You might not have noticed, but back in early October, right between The Highline, all the meatpacking district nightlife hotspots, and the Chelsea projects, a new designer boutique opened up at...
"LIGHTS CAMERA FASHION" PARIS MENS WEEK HIGHLIGHTS
THE ESSENCE OF ALAIA
After 30 years of dressing many of the world’s most beautiful women, Azzedine Alaia, with the help of Beaute Prestige International, announced yesterday the upcoming release of the brand’s first...
LUIGI MURENU : BEAUTY GOD
Fashion Story "BEAUTY GOD" is available!
Check inside for the Full Page Editorial
"THE GRAPHIC SKY'S THE LIMIT:" HIGHLIGHTS FROM MILAN MENS FASHION WEEK
The next stop on the fashion calendar brings us to Italy, first to Florence with Pitti Uomo filled with menswear tradeshows and finally to Milan where some of the most renowned designers showed...
SMELLING THE FUTURE: BLACK LABEL BY Y-3
After a celebrated 10 years of collaborating, Yohji Yamamoto and Adidas take their partnership on a new venture. The announcement of Y-3’ first fragrance, Black Label, will take...
"GLADIATORS, STREET PUNKS, SHARKS: OH MY!": HIGHLIGHTS FROM LONDON'S MENS FASHION WEEK
The AW’13 season kicked off last week in London with three days devoted to men’s collections from burgeoning new talents as well as industry veterans like Tom Ford and Alexander McQueen.
IRIS VAN HERPEN SS'13 COUTURE "VOLTAGE" TEASER
Since July 2011, Iris van Herpen has presented her couture collections during Paris Couture Fashion Week as an invited guest of la chamber syndicale de la haute couture.
TWELV TRIES ON G-STAR
In a recent photo shoot, TWELV got up close and personal with the prowess that makes G-Star a force to be reckoned within the competitive world of denim design.
PRADA'S BLOSSOMING SS'13 CAMPAIGN
Miuccia Prada is always fascinated with the conflicting components that surmise contemporary femininity: the freedoms of modernity flush with the constraints of upholding rigid traditions. This...

