Since 1854, LOUIS VUITTON has been internationally renowned for its unique, innovative styles that are of the highest quality.
Rogan Gregory Tells Wilbert What to Wear
I’m not afraid to admit that I was one of those people who just didn’t get kids. They all smell like syrup and they spend most of their time rummaging around in filth and putting strange things in their mouth. It’s disgusting. And, as someone who is pretty concerned with what they are wearing, I was always afraid one of the little buggers would up and vomit allover me.
My distinct distaste for anyone too young to know how to wipe their own behind has gotten me into trouble in countless social situations because I would refuse to hold babies and I wouldn’t continue a conversation with an adult who broke it to speak in goofy “googoo-gaga” talk. But much of that changed when my handsome nephew Geoffrey was born earlier this year. It’s funny how having one of those little things that looks like you running around can change your perspective on kids. Now I shop for baby clothes at a trendy spot in Williamsburg where they sell punk rock t-shirts for infants and miniature Wayfarer shades. And when no one is looking, I even do a little of the goofy “gaga” talking.
Mulling over this recent transformation in the way I look at little ones, I thought it would be a great idea to talk to fashion dad, Rogan Gregory—the mastermind behind his eponymous CFDA/Vogue Fashion Fund Award-winning line, Rogan, and the leading sustainable brand Loomstate.
Besides raising his two-and-a-half-year-old daughter Gray (and giving her the coolest name ever), Rogan has become a powerful force within fashion. Since 2001, the self-titled minimalist apparel brand he launched with his friend Scott Mackinlay Hahn has grown exponentially, pushing the boundaries utilitarianism in American fashion. He’s also worked as one of the leading creative forces behind the sustainable Bono brand, Edun, and he has collaborated frequently with Target, helping to bring affordable and sustainable quality fashion to people who shop in big-box stores.
I got on the phone with the guy who has enough energy to create a dress that can be worn seven different ways and teach a little girl how to use the potty to play my favorite game: What to Wear When: The Daddy Edition.
So, you’ve got one of those baby things. Has it changed the way you dress?
Rogan Gregory: A little. What both of you are wearing is definitely a concern because not all of the baby’s food makes it where it is supposed to go. Some key things I have to consider are like not to give her a red popsicle if I’m wearing a white shirt.
That’s a good one. Anything else?
Just yesterday, I was told by her mother to feed her spaghetti in the nude, so she wont get anything on her dress. Which is actually more practical.
Wait, why would you be naked?
Not me! Her. But I do try to steer clear of the spaghetti on myself.
Is it that hard to keep yourself clean with a one of those dirty things running around?
Kids are not always walking. You end up carrying them a lot. If they have something it will end up on you, the dog, and everywhere else. It’s the sticky shit that is really difficult to deal with.
Were you there when she was born? What’d you wear when Gray was getting squeezed out the birth canal?
I think when that type of shit happens, you’re not thinking about what you’re wearing. And I’m a little bit boring…
How so?
Well, what I wear hasn’t changed too much since I’ve had a kid. But, my inspiration from a design perspective has changed a lot. When you have a kid, things become less serious. Before a kid, it’s all deadlines and so critical. Now I try and have more fun. My priorities have changed.
Let’s talk about things from the design side. How has Gray’s existence influenced what you create?
Well, I was a minimalist from the start. But I’ve become even more minimal and practical. I’m not interested in any kind of decoration. For me personally, I’m into uniform stuff, color blocking, shapes, and geometry. And that’s what little kids are in to. Most human beings will respond to that, instead of all the intellectual stuff.
That’s beautiful. Do you ever see dads when you’re doing your dad thing that dress so awful it makes you sick? I hate to discriminate, but it seems like dads have the worst style.
Totally. It’s really upsetting to me when I see a bro at the Cherry Tavern who used to give a shit about what he wore and now post-kid his clothes look far less considered.
You’re kind of like the odd dad, being such a stylish dude.
Yeah, when I pick up my kid at daycare they look at me like, “Wait a minute, this guy doesn’t look like a dad.” It’s because I’m dressed in all khaki or all black. It looks like I’ve just been released from prison.
What about your old man? Was he an unconventional fashion father?
Definitely, he is pretty eclectic. He is a professor and he’s known to wear a bolo tie. He used to wear leather shorts, just because they were functional.
We’ll I guess the apple doesn’t fall far from the tree. I can’t wait to see Gray get her fashion on in a few years. Thanks Rogan
related posts
Gisele Bündchen escorted the Louis Vuitton trophy case for the final of the FIFA World Cup
CHANEL F/W2014 COUTURE COLLECTION
On Tuesday July 8th, for the presentation of the CHANEL FALL 2014 Haute Couture collection, KARL LAGERFELD, turned the GRAND PALAIS into a huge terrace evoking the décor of a Parisian apartment....
JIMMY CHOO AUTUMN WINTER 2014 COLLECTION
The Jimmy Choo Autumn Winter 2014 Collection was recently released, showcased in their most recent advertising campaign. The campaign’s video, starring British model Kit Harington.
CHRISTIAN DIOR F/W2014 COUTURE COLLECTION
RAF SIMONS travelled back in time to bring us modern clothes at the CHRISTIAN DIOR 2014 COUTURE show on July 7.
ROBERTO CAVALLI AUTUMN/WINTER 2014-2015 ADVERTISING CAMPAIGN
Just Like Marilyn
ATELIER VERSACE F/W2014 COUTURE COLLECTION
Buckles, chokers, and corsets are a few of the details that amplified the 31 looks shown in the ATELIER VERSACE FALL 2014 COUTURE show on July 6in Paris, France. This season, DONATELLA VERSACE...
JAMES MCAVOY FOR PRADA FALL/ WINTER 2014 CAMPAIGN
Inspired by German avant-garde and rigid architectural lines, PRADA’s new fall/winter 2014 campaign staring GOLDEN GLOBE nominated actor, JAMEX MCAVOY, resembles a still out of moody, intense...
LOUIS VUITTON COLLABORATES WITH FIFA
Football and fashion may seem like two fields that never intertwine. But in actuality, both industries have come together in the past and will continue to do so in the future.
FENDI FUN LAUNCHES AT HARRODS
Italian fashion house FENDI brings amusement to HARRODS with its new amazing pop-up shop, FENDI FUN.
HAIR STORY "WALK THIS WAY"
Exclusive Futuristic Hair Story "WALK THIS WAY" is now updated!
Check inside for the Full Page Editorial
FASHION STORY "SOUR GIRL"
Exclusive Futuristic Fashion Story "SOUR GIRL" is now updated!
Check inside for the Full Page Editorial
SAINT LAURENT PERMANENT AND PREFALL CAMPAIGN
As of last week, Yves Saint Laurent released 45 photographs with their permanent and Pre-Fall 2014 collection worn exclusively by model Grace Hartzel.
TWELV MAGAZINE "JAZZ NIGHT" PARTY
Last Friday, TWELV hosted its jazz party in its 38th street studios. A slew of models, designers, photographers, and make-up artists such as ANSONI made their way up to TWELV’s sixth floor suite...
LOUIS VUITTON 'THE ICONS AND THE ICONOCLASTS'
In light of their most recent project, The Icons and The Iconoclasts, Louis Vuitton has chosen a select set of collaborators that delve into more than just fashion.
MOSCHINO ADVERTISING CAMPAIGN Fall/Winter 2014
SUPERMODEL LINDA EVANGELISTA IS THE NEW FACE OF MOSCHINO
VICTOR & ROLF FASHION STORY "JUST A BOY"
Exclusive Futuristic Fashion Story "JUST A BOY" is now updated!
Check inside for the Full Page Editorial
RALPH LAUREN X ABBEY ROAD STUDIOS
On May 21st ABBEY ROAD STUDIOS was treated with a glimpse of RALPH LAUREN’s Spring 2014 collection.
FASHION STORY "THE GIRL NEXT DOOR"
Exclusive Futuristic Fashion Story "THE GIRL NEXT DOOR" is now updated!
Check inside for the Full Page Editorial
BACKSTAGE #1: METRO GIRL
"Behind the scenes of TWELV Magazine's inspired creations"
HENRIK VIBSKOV'S 3 YEAR ANNIVERSARY
Last week on May 16th, the TWELV team was generously invited to HENRIK VIBSKOV's three year anniversary gathering at his boutique in Manhattan.
FENDI AND ICONIC WOMEN COME TOGETHER FOR PEEK-A-BOO CHARITY
Some of us may never be as flawless as CARA DELEVINGNE or ADELE but at least we can have a pocketbook that is.
LOUIS VUITTON CRUISE 2015 COLLECTION
Last Saturday, fashion’s elite gathered to witness the much-anticipated LOUIS VUITTON CRUISE ’15 COLLECTION show in Monaco.
BVLGARI EVENT WITH ENRICO BRIGNANO
Known for their bold and florid designs, BVLGARI fine jewelry pieces are instantly recognizable.
TWELV HOSTS FOR GILDED LILY's WEDNESDAY PARTY - FEEL UP!
On May 7, TWELV is going to be one of the host for the Legendary BIG FASHION PARTY at GILDED LILY. DJ is KEIICHIRO NAKAJIMA, YACINE from KITSUNE, and ANSONI's BOYPLAY.
NHK TV BROADCASTING FOR TWELV
Want a look behind the scenes at TWELV Magazine?
TWELV presents to you NHK BROADCASTING’s feature “MY MAGAZINE IS MY CANVAS” in “ASIAN DREAMERS IN NY.”
DIOR HOMME's KRIS VAN ASSCHE Hosts a Cocktail Event and Private Dinner to Fete The Autumn 2014 Collection
In all of our chaotic and overdressed weeks, why does it seem that Thursdays always magnetize the pit of craziness?
TWELV MAGAZINE SPRING PARTY
TWELV Magazine kicked off springtime with a successful party at the GILDED LILY, notably one of Chelsea’s most eminent clubs.
TWELV MAGAZINE SPRING PARTY
FASHION STORY "OPPOSITE ATTRACT"
Exclusive Fashion Story "OPPOSITE ATTRACT" is now updated!
Check inside for the Full Page Editorial
CHROME HEARTS IS BEATING A NEW SENSATION WITH ELDER STATESMAN
CHROME HEARTS, a Los Angeles-based handcrafter of high-end jewelry, leather goods, furniture and apparel, announced the signing of partnership with ELDER STATESMAN.
FASHION STORY "IN BETWEEN"
PAULINA PANAS sports A.F. VANDEVORST for a fashion story called "IN BETWEEN".
Check inside for full pages Fashion Story!
OH BOYY, A CELEBRATORY DEBUT AT BERGDORF GOODMAN
The road to Bergdorf’s is no easy road for designers if the movie “Scatter My Ashes at Bergdorf’s” is any indication of the nature of this very selective buying process.
Comfy Confidence
“The Red Sneakers Effect,” a study done by Harvard Business School...
Topshop x Adidas Originals
It seems like sportswear is all the rage these days, and no sooner than fashion month was over, the entire fashion industry started wearing sneakers to accompany their outfits.
Apocalyptic Romance with Gareth Pugh F/W2014 READY-TO-WEAR
Romanticism and refinement are not terms often used in conjunction with the designs of Gareth Pugh, however these words may have some application to the F/W ‘14 collection by the designer, albeit...