MIU MIU'S ENTRANCING SS'13 CAMPAIGN

December 27, 2012 3:44 PM

It’s campaign season again, that phenomenal time when each brand is able to translate their current season’s runway outings into artful, almost editorial-esque images that capture the collection’s plenary essence.  The SS’13 Miu Miu campaign lensed by Inez and Vinoodh captured perfectly Miuccia’s vision of the Miu Miu woman: a contemporary sartorial savant who embraces all the tropes of both modern and classic femininity with insouciance.  To evoke all these facets of a woman’s personality the campaign features a vibrant cast of models (Martha Hunt, Doutzen Kroes, Adriana Lima, Tamara Weijenberg, Malgiosa Bela, Arizona Muse, and Bette Franke). Set in a mysterious domestic environment of bleached wood and ruby red satin mirroring, the erasure of time and place is achieved through a theatrical “mise-en-scene” that shifts from intimate closeness to voyeuristic wonderment.  This artful play on dualities coupled with the models’ mastery of diverse emotional expressions lends itself to be the perfect arena to highlight Miuccia’s sublime collection.  Combinations like oversized inky denim outerwear with leather opera gloves or crushed and crinkled duchess satin dresses accessorized with tie-dyed fox fur stoles (for Spring!) left us lusting for sartorial nonchalance at once thought unimaginable.  And isn’t that the intendment of any quintessential campaign?   

 

 

WRITTEN BY: MICHAEL COSTA 

PHOTO CREDIT: MIU MIU

 

 

related posts

FASHION STORY "CORY ROBERTS"

FASHION STORY “CORY ROBERTS" is now available!

Check inside for the Full Page Editorial.

April 13, 2017 4:00 PM  |  Fashion

Contemporary Luxury Welcomes #TFWGucci

The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...

April 12, 2017 4:00 PM  |  Fashion

FASHION STORY “MY OWN STORY"

FASHION STORY “MY OWN STORY" is now available! 

Check inside for the Full Page Editorial.

March 28, 2017 5:00 PM  |  Fashion

FASHION STORY "PLAY DEAD"

FASHION STORY "PLAY DEAD" is now available! 

Check inside for the Full Page Editorial.

March 22, 2017 5:00 PM  |  Fashion

CHANEL PFW F/W2017 READY-TO-WEAR

Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.

March 15, 2017 3:00 PM  |  Fashion

FASHION STORY "PLASTIC WOMAN"

FASHION STORY "PLASTIC WOMAN" is now available! 

Check inside for the Full Page Editorial.

March 14, 2017 5:00 PM  |  Fashion

MIU MIU PFW F/W2017 READY-TO-WEAR

On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show.  For the designer’s more spontaneous...

March 14, 2017 3:00 PM  |  Fashion

FASHION STORY "DEN DANSKE PIGE"

FASHION STORY "DEN DANSKE PIGE" is now available! 

Check inside for the Full Page Editorial.

March 13, 2017 4:00 PM  |  Fashion

LOUIS VUITTON PFW F/W2017 READY-TO-WEAR

Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...

March 13, 2017 11:00 AM  |  Fashion

PRADA F/W2017 READY-TO-WEAR

We live in a highly politicized climate, and the fashion world is no exception.

March 10, 2017 2:00 PM  |  Fashion

SAINT LAURENT PFW F/W2017 READY-TO-WEAR

The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.

March 07, 2017 2:00 PM  |  Fashion

JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"

JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!

Check inside for the Full Page Editorial

March 03, 2017 3:00 PM  |  Fashion

GUCCI F/W2017 READY-TO-WEAR

Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...

March 02, 2017 2:00 PM  |  Fashion
Sita Abellan

TWELV MAGAZINE X NYCULT NYFW FW2017 PARTY @THE BOWERY HOTEL

Find and enjoy more photos on BFA and ...

February 13, 2017 2:00 PM  |  Fashion

Kiesza Exclusive Interview / Fashion Story "KIESZA"

Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!

Check inside for the Full Page Editorial

February 13, 2017 2:00 PM  |  Fashion

Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”

Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.

February 06, 2017 2:00 PM  |  Fashion

Giuseppe Zanotti S/S2017 Collection “Raw Beauty”

The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...

February 01, 2017 11:00 AM  |  Fashion

TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING

Find and enjoy more photos on TWELV Facebook

 

January 20, 2017 2:00 PM  |  Fashion

Dior Lady Art

"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...

January 11, 2017 12:00 PM  |  Fashion

Fashion story "The Golden Child "

FASHION STORY "THE GOLDEN CHILD" is now available! 

Check inside for the Full Page Editorial.

January 04, 2017 4:00 PM  |  Fashion

Chanel 2017 Métiers d’Art Collection

Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.

December 09, 2016 1:00 PM  |  Fashion

FASHION STORY "HAPPY ENDING"

FASHION STORY "HAPPY ENDING" is now available! 

Check inside for the Full Page Editorial.

December 01, 2016 12:00 PM  |  Fashion

Viktor & Rolf Exhibition Opens in Australia

From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...

November 30, 2016 2:00 PM  |  Fashion

BEAUTY STORY "LA STRADA"

BEAUTY STORY “La Strada" is now available! 

Check inside for the Full Page Editorial.

November 28, 2016 2:00 PM  |  Fashion

ICB FASHION STORY "ICB"

FASHION STORY “ICB" is now available! 

Check inside for the Full Page Editorial.

November 21, 2016 2:00 PM  |  Fashion

Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN

Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.

November 17, 2016 2:00 PM  |  Fashion

DKNY FASHION STORY "DAZED KIDS NEW YORK"

 

FASHION STORY “Dazed Kids New York" is now available!

 

Check inside for the Full Page Editorial.

November 08, 2016 1:00 PM  |  Fashion

TWELV MAGAZINE HALLOWEEN PARTY "DEATH ON THE DANCEFLOOR" @HAPPY ENDING

Find and enjoy more photos on TWELV Facebook

 

November 07, 2016 4:00 PM  |  Fashion

CHARLOTTE OLYMPIA x BARBIE

British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.

November 07, 2016 2:00 PM  |  Fashion

FASHION STORY "MAO"

FASHION STORY “MAO" is now available!

Check inside for the Full Page Editorial.

November 04, 2016 3:00 PM  |  Fashion

Hermès - La Fabrique de la Soie

« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.

November 03, 2016 2:00 PM  |  Fashion

VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER

Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.

October 31, 2016 4:00 PM  |  Fashion

MOSCHINO S/S2017 READY-TO-WEAR

MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP! 

60+ Charming Cut-Outs for 34 Dolls

 

October 17, 2016 3:00 PM  |  Fashion

FASHION STORY "ESTEE"

FASHION STORY “ESTEE" is now available!

Check inside for the Full Page Editorial.

October 17, 2016 1:00 PM  |  Fashion

MIU MIU PFW S/S2017 READY-TO-WEAR

 

October 14, 2016 4:00 PM  |  Fashion

LOUIS VUITTON PFW S/S2017 READY-TO-WEAR

For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.

October 12, 2016 4:00 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲