Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule

April 26, 2018 10:00 AM

All clothing design involves an amalgamation between form and function and a negotiation between art and commerce. ThreeASFOUR, the avant garde design collective founded on the Lower East Side in 2005, has consistently favored an output that is more form than function, and more art than commerce. In fact, they see themselves as artists whose chosen medium is fashion, rather than as fashionistas who dutifully study trend forecasts and roll out one fan-friendly collection after another, year after year. 

But if you get the aesthetic of threeASFOUR, then you get threeASFOUR. You will make it a point to acquire a few of their pieces each season which will remain in your archives forever. ThreeASFOUR clothes never go out of style because they were never in style. But the woman or man who is bold and savvy enough to incorporate ThreeASFOUR into their wardrobe is always stylish. 

I could tell you about a cone-collared car coat sculpted in leather and wool from F/W 2010 or the luminous peach dress with a  patterned texture reminiscent of a puffer fish’s skin from S/S 2007. But the clothes themselves are just a part of the creation process. Before a single piece of muslin is draped, the manifestation of a new garment begins with a philosophical exploration involving sacred geometry, consciousness and cultural coexistence. Yep, I’m not exactly clear on all that either, so I figured it would be best to query threeASFOUR themselves (Gabriel Asfour, Angela Donhauser, and Adi Gil), and let them explain everything in their own inimitable fashion:

 

ThreeASFOUR was one of 13 design teams to participate in Epson’s “Digital Couture Project” during New York Fashion Week F/W 2018 which showcased looks produced using Epson’s textile printing technology. How did you become involved with the project, and what inspired you to use the cymatic photographs of Linden Gledhill as your print and palette?

We were introduced to Epson by Mandie Erickson from Seventh House. It was a natural collaboration for threeASFOUR, a chance to experiment with their Sublimation Printing technique. We have been immersed in sound geometry, exploring different themes of the subject and Cymascope-measuring the geometry of sound in water fit right into that series. Throughout our research, we discovered the powerful images of Linden Gledhill who was photographing water vibrating through sound, and he agreed to collaborate on this collection.

Was the production of a capsule collection a natural offshoot of the Epson project or was that part of the plan from the beginning?

ThreeASFOUR saw this collection as a special project that took place between seasons and took this opportunity to introduce similar future collaborations as exciting surprises between seasons.    

CymaSCOPE pays homage to archetypal threeASFOUR silhouettes: the layered puffer coat, the fitted black dress with an asymmetric hemline, etc. Did you reproduce classic ThreeASFOUR designs with the printed textiles, or create entirely new looks for “Digital Couture?”

For the project, threeASFOUR introduced these digital prints in a selection of classic silhouettes, intended to appeal to our long time customers.

Did your design process differ from garment to garment or in general, did you start with the printed textile and then begin to carve out the silhouette, or did you start with a silhouette and match it with a suitable print? 

We started with the prints and then assigned the different styles then went into placing each layout specifically to the pattern and garment construction.

Are the 10 looks in the CymaSCOPE collection for sale from retail stockists or can collectors contact the atelier for purchasing information?

We are offering these items only in few select boutiques worldwide as well as through personal made-to-order

I love the way the tights and shoes match the dresses in several of the looks. Would collectors be able to procure the entire look or is that more of a runway feature?

For this collection we created shoe covers that are incorporated in the leggings and bodysuits and those are offered for purchase only through our atelier.

In the past, you’ve produced garments using a 3-D printer. Did that technology inform your work with the Epson textile printer in any way or are the processes completely divergent?

The processes differ as they require the use of different computer programs.

The threeASFOUR design collective is often described as a group of artists who have chosen fashion as a medium, and indeed your work is in the permanent collections of The Museum at F.I.T., the Cooper-Hewitt, the Met Costume Institute and London’s Victoria and Albert Museum. How do you balance your creative exploration of form with the fashion designer’s mandate for functionality, and the marketplace’s demand for affordable price points?

ThreeASFOUR considers garment creation primarily a way of expressing a feeling or a message. Then, if the garment has a possible wearable outcome, the team will work on it further (through a few iterations) considering its functionality on and off the body.

We have been following ThreeASFOUR for a long time, and remember the old days when there were, in fact, four of you! How have you three (Gabriel, Angela and Adi) maintained such a strong working relationship and friendship for more than a decade? Are there particular points that you often hit heads on and have to work toward a compromise, or have you learned to function as a single unit? 

Since we were three, the dynamics changed to a triangular relationship where the rules of the game are determined by 3 individual players (and not the 4 we were used to). At threeASFOUR we function mainly as a family with agreements as well as differences but in a threesome there is not the chance for equal sides to get in conflict. It is always a majority: two versus one.

It has been about a decade since your Circle Bag appeared on an episode of Sex and the City, and people are still talking about that bag! Would you consider a mass-produced luxury handbag to both extend your brand’s reach and to generate revenue to support your more avant-garde work? 

Yes of course, it is in the planning. We are looking into handbags and shoes as an extension of the brand and the business.

Unexpected collaborations– with Yoko Ono, Travis Fitch, Patricia Correa Velasquez, and now Epson and Linden Gledhill– take your aesthetic into new directions and continue your creative exploration into consciousness and cultural coexistence. Who are you looking to collaborate with for upcoming projects? Can you hint at what you are working on for next season?  

We just had a super exciting collaboration / cultural exchange with the National Museum of Art & Ministry of Culture in Cuba as well as the Rockefeller brothers in New York on a retrospective fashion show that was held in Havana on April 13, 2018. More to come…

 

INTERVIEW BY KAREN FRAGALA-SMITH

 

PHOTO CREDIT: THREEASFOUR

 

related posts

Courtesy of Louis Vuitton

Louis Vuitton's New Era with Nicolas Ghesquière

One of the most longed for shows this season was Louis Vuitton’s F/W '14 collection.

March 12, 2014 1:09 PM  |  Fashion
Jessica Lange, Courtesy of @marcjacobsintl

New Era for Marc Jacobs Beauty and NARS

Mature models are becoming more common as contemporary icons of fashion and beauty companies.

March 11, 2014 2:09 AM  |  Fashion
Photo by Olivier Saillant

Clean Up On Aisle No. 5

Karl Lagerfeld has extended the shelf life of the legendary Chanel brand by transforming the Grand Palais into an avant-garde supermarket to present the F/W '14 collection.

March 10, 2014 11:43 AM  |  Fashion

Dior x Jennifer Lawrence

Jennifer Lawrence has steadily become Hollywood's favorite sweetheart and she continues to maintain her it-girl status in the fashion world as the face of Dior’s fall collection. 

March 06, 2014 6:00 PM  |  Fashion
Photos courtesy of Gucci

Gucci F/W '14

Knee-length black boots were quite the trend at the Gucci Fall/Winter '14 show in Milan. The boots were a great contrast to the pastel and light colored, modest mini dresses.

March 05, 2014 12:09 PM  |  Fashion

TWELV MAGAZINE NYFW '14 FASHION PARTY AT DL LOUNGE

Twelv Magazine had a successful party during New York Fashion Week at the DL Lounge.  Not even the snowstorm could stop us that night from enjoying the party with an amazing, fashionable and cool...

March 03, 2014 5:21 PM  |  Fashion

A.P.C. collaborates with M/M Paris, creates your new favorite T-shirt

M/M was most recently called upon to collaborate with A.P.C.

March 03, 2014 10:56 AM  |  Fashion

Skingraft F/W2014 READY-TO-WEAR

In the coal black night, all was chaos, as if someone or something had disrupted the spirits of the dead.

February 26, 2014 3:24 PM  |  Fashion

Alice + Olivia F/W2014 Accessories Report

Alice + Olivia's FW '14 show was, quite literally, magical. From Snow White, to Rapunzel, the princesses were all present wearing the most fanciful clothing and sporting the most amazing...

February 26, 2014 12:32 PM  |  Fashion
Photos by Sharon Zobali

Alice + Olivia NYFW F/W2014 READY-TO-WEAR

Stacey Bendet took us deep into an enchanted realm of past and present during New York Fashion Week.

February 26, 2014 11:52 AM  |  Fashion

G-Star X Pharrell Collaboration: RAW FOR THE OCEANS

Following the debut of his now infamous Vivienne Westwood (or Arby’s if you're feeling sassy) hat at the 2014 Grammy’s, Pharrell announced his plans for a different kind of fashion statement...

February 25, 2014 12:44 PM  |  Fashion

Charlotte Ronson's Hopelessly Romantic NYFW F/W2014 READY-TO-WEAR /Backstage

Charlotte Ronson FW14 gave us another take on floral prints for the winter season by paring the print on luxurious velvet and darker colors.

February 25, 2014 11:38 AM  |  Fashion
@ style.com

Jeremy Scott × Moschino NYFW F/W2014 READY-TO-WEAR

The fashion industry has waited months for this day to arrive, and now it is finally here: Jeremy Scott’s first collection for Moschino.

February 20, 2014 3:37 PM  |  Fashion
Look 3, Photo courtesy of Christian Siriano

Christian Siriano ”My Fair Lady” NYFW F/W2014 READY-TO-WEAR at a glance

Who doesn’t love a sophisticated lady, wide brimmed hat tipped to one side, wasp waste dress, heels, and a whole lot of class.

February 20, 2014 12:26 PM  |  Fashion

John Rocha F/W2014 READY-TO-WEAR

“The arsonist was a friend of mine,” I heard a girl with a sideways ponytail and six-inch platform shoes say, in a soft Scandinavian accent, whilst waiting in the queue for the John Rocha show.

February 20, 2014 10:10 AM  |  Fashion

The Bucolic Life of pas de calais F/W2014 Collection

During New York fashion week TWELV had the honor of viewing the exquisite and sophisticated F/W 14 collection of Japanese label, pas de calais.

February 20, 2014 9:47 AM  |  Fashion
IG @zachariaszacharias

THIS WEEK'S PARTIES

The second half of Fashion Week has certainly been a little slower than the first.

February 13, 2014 1:03 PM  |  Fashion
Photos courtesy of Sharon Zobali

Tadashi Shoji F/W2014 READY-TO-WEAR

TWELV sent our photographer, Sharon Zobali, to cover Tadashi Shoji’s fall-winter 2014 runway show.

February 11, 2014 12:23 PM  |  Fashion
Photo courtesy of Tina Wong Photography

Nudie Jeans – The Naked Truth

There is a cult of denim followers, a subculture if you must, as prominent as the free spirited and tattooed Harley Davidson riders.

February 10, 2014 3:32 PM  |  Fashion
Bar Naná

NYFW Party Time!

To celebrate the success of the first official day of Mercedes Benz Fashion Week, TWELV first dove into a roaring atmosphere at Electric Room, where ARDENCY INN hosted their event.

February 07, 2014 1:14 PM  |  Fashion
Courtesy of @detailsmag Instagram

DETAILS Magazine PARTY

To start off New York Fashion Week in proper fashion, Details Magazine had their March Cover Party last night.

February 06, 2014 2:04 PM  |  Fashion

TWELV Luxe NYFW Beauty Survival Guide

1.   Laura Mercier Foundation Primer, $33.00 - Fashion Week is a morning to night marathon, and this primer works well at not only priming your face for the days makeup, but also...

February 06, 2014 1:58 PM  |  Fashion

NEW YORK FASHION WEEK SURVIVAL GUIDE

Last year, I moved from London to New York and experienced my first New York Fashion Week. It was everything I wanted and more as promised by this great city’s fashion world.

February 05, 2014 11:00 AM  |  Fashion
Photo from nycgo.com

Fashion Week Preview

For the fashion industry, magic materializes twice a year emerging from the runways, seeping through Manhattan, and this season, extending over the East River to Brooklyn.

February 03, 2014 2:08 PM  |  Fashion

Miu Miu Spring Campaign Video

A fresh generation of talent literally flashes before our eyes in Miu Miu’s Spring 2014 ready-to-wear advertising video.

January 29, 2014 12:41 PM  |  Fashion
United States, from Ralph Lauren

Fashion makes its way to Sochi

Although Fashion Week is probably top of mind for the masses in the fashion industry, there is another major, global event on its way - the 2014 Winter Olympics.

January 28, 2014 3:01 PM  |  Fashion
Photo from www.stylingsltd.com

Linda Rodin for The Row

Skin care mogul, Linda Rodin, 65, was headhunted by the Olsen sisters themselves to be their lead model in The Row’s Pre-Fall 2014 lookbook.

January 21, 2014 12:29 PM  |  Fashion
Photo by Balmain (from Huffington Post)

Rihanna x Balmain

Rihanna has landed a contract with one of the world’s most famous fashion houses, Balmain, for their SS '14 ad campaign.

January 21, 2014 12:12 PM  |  Fashion
Photo by David Sims

Miley Cyrus x Marc Jacobs

The young pop icon does not rest for a second, and she seems more present than ever.

January 16, 2014 2:42 PM  |  Fashion

The Dazzling World of Erickson Beamon

Detroit native Karen Erickson has created a name and brand for herself by solidifying the true essence and beauty of fine jewelry.

January 13, 2014 2:21 PM  |  Fashion

TWELV'S CHRISTMAS WISH LIST #5: MANAGING EDITOR KRISTIN LIMOGES

1. Tom Ford Tabacco Vanille - $210 for 1.7 ounces - I'm obsessed with this scent, it's masculine and smells like vanilla, cocoa, tobacco flower, and wood rolled all together.

December 20, 2013 4:25 PM  |  Fashion

Exclusive Debut of Morgan Lane Lingerie short film

Morgan Curtis, Jill Stuart’s eldest daughter, recently introduced her first solo fashion project using her passion for illustration to create the lingerie and sleep ware brand named Morgan Lane....

December 19, 2013 12:34 PM  |  Fashion
© Chanel

CHANEL Métiers d’Art DALLAS SHOW

As if Lagerfeld did not have enough on his agenda throughout the year, he decided to go over the top fabulous with a Dallas cowboy-inspired theme for Chanel’s pre-fall 2014 show.

December 17, 2013 1:00 PM  |  Fashion

TWELV'S CHRISTMAS WISH LIST #4: ENTERTAINMENT EDITOR LUCY ROGERS

1.

December 16, 2013 3:46 PM  |  Fashion

METRO GIRL

TWELV's Exclusive Fashion Story"METRO GIRL" is now available!

Check inside for the Editorial, excerpt from "Issue 4"

December 13, 2013 3:17 PM  |  Fashion

TWELV'S CHRISTMAS WISH LIST #3: Fashion Editor Molly

1. SHWOOD “Canby” Wood Sunglasses $185 - These sunglasses are a charming and fresh finish to any look.

December 13, 2013 1:08 PM  |  Fashion

Pages

SITE BY: monocomplex©Marbles & Marbles International Inc. Drupal Development by: DivDiv, NYC
▲ back to top ▲