BALENCIAGA’s 19 winter campaign see’s Paris as the inspiration.
THE GUCCI 100 CAMPAIGN
September 30, 2021 9:33 AM
The Gucci 100 Collection hits its Centennial Dance Floor
Gucci celebrates all that is electric with music, pop culture, and the riotous energy of youth culture through its centennial tribute campaign Gucci 100. The collection breaks out with base thumping joy paying homage to that collective high produced by a single note of an iconic song, calling back to vintage roots while inviting in the modern viewer. The collection does not sit in its vinyl past, it is a thoroughly modern rehash of trends-past, like an old family photo album that’s been reformatted for your modern day electronics. It is a blend of the classic style of a mega name like Gucci and the individual nostalgia that is carried in a memory of youthfulness.
“If I were to depict Gucci, for me it would be an eternal teenager who hangs out at places where music is heard and played,” – Alessandro Michele
The infamy of Gucci is declared within the lyrics of no less than 22,705 songs, according to Musixmatch, the Music Data Company that collaborated with the fashion house for research. Michele faced the colossal task of curating the song archive and endless tracks to spotlight the lyrics from just three, including “Music is Mine Gucci Seats Reclined”, from the song “The R” (1988) by Eric B. & Rakim, “This One’s Dedicated To All You Gucci Bag Carriers Out There It’s Called You Got Good Taste” from “You Got Good Taste” (1983) by rock band “The Cramps” and “And The Men Notice You With Your Gucci Bag Crew” from Amy Winehouse’s “Fuck Me Pumps” (2003). (© Sony Music Publishing)
This ready to wear clothing and accessories collection features the infamous Gucci logo, an ivory flower, and crown jacquard splashed with bold colors of text accompanied by brown leather trims. Outerwear features the introduction of the red Gucci 100 centennial print. Other patterns introduced include the GG kaleidoscope print with a gold Gucci moniker on a backdrop of warm brown tones and teals. A more subdued pattern is also introduced on accessories with a beige jacquard flower print mixed with the Gucci initials. The Gucci 100 collection and campaign hits the dance floor running with the joie de vivre exultation of optimism and creative spirit in recognition that the beat lives on, wear it well.
“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision. I recognized the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now”, Alessandro Michele.
Campaign Credits: GUCCI
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Joshua Woods
Make up: Diane Kendal
Hair: Paul Hanlon
#Gucci100
WRITTEN BY NATHALIE MILLER
EDITED BY KAREN YABUTA
related posts
TWELV MAGAZINE SUMMER PARTY@PUBLIC HOTEL
As the Men's New York Fashion Week came to a close, TWELV hosted a party on June 26th for everyone in need of an unwind during this blistering summer.
BALENCIAGA PHONE HOLDER BAG
BALENCIAGA phone holder bag, first seen in the Winter 19 runway show, launches on July 12th.
BALENCIAGA made such a cutest bag! Check it out!
FASHION STORY "STARDUST MEMORIES"
FASHION STORY "STARDUST MEMORIES" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE SPRING PARTY @PUBLIC ROOF
We had spring fashion party at Public hotel rooftop. Very successful event and all guests enjoy in our amazing night. Check out super cool guests photos by CHAMA.
DIOR MEN'S SUMMER 2020 COLLECTION
The past of the future, now becoming then.The notion of the relic – The idea of constant evolution, investigation and creation of history – Sits behind every haute couture maison. T...
FASHION STORY "LA FEMME" by CHAMA
FASHION STORY "LA FEMME" by CHAMA is now available!
Check inside for the Full Page Editorial.
Swedish Midsummer Party 6/21/19 By Tommy Saleh/ NY Cult
It is officially summer! Well, Midsummer if you ask the Swedes!
Raf Simons F/W 2019 Campaign
Raf Simons Fall/ Winter 2019 Campaign
Check out their newest beautiful campaign shot by Willy Vanderperre and styled by Olivier Rizzo!
Photographer: Willy Vanderperre
DSQUARED2 FASHION STORY "WONDER WOMEN"
FASHION STORY "WONDER WOMEN" is now available!
Check inside for the Full Page Editorial.
CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"
FASHION STORY "CITIZEN POL" is now available!
Check inside for the Full Page Editorial.
"LESS IS MORE" AG & Blanda | Capsule Collection
The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...
M·A·C "POWDER KISS CABARET " EVENT
New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection. Sony Hall, the...
Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching
The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.
LOUIS VUITTON HOLIDAY GIFT GUIDE
Louis Vuitton Holiday Gift Guide
Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!
SMILE
Lagerfeld is Golden A Look at Chanel’s Metiers D’Art
Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...
TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF
There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.
DIOR MFW S/S19 READY-TO-WEAR
On the surface, dance and fashion could appear as two distinct forms of art. Closer consideration, however, reveals similarities of monumental magnitude.
TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage
When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.
Chelsea & Walker NYFW S/S19
It was big hair, bold suits and boogie music at the Chelsea and Walker SS19 New York Fashion Week Runway Presentation last week.
Leuni NYFW S/S19
To beat the heat of the early days of fashion week, Leuni's cool Spring Summer 2019 fashion show took place on September 4th at 123 Bowery.
Chelsea & Walker x Twelv Magazine NYFW S/S19 Party @Better Days
It was Saturday Night Fever at Better Days...except that it was Sunday.
HUMANITY in Charitable Campaign #WeAreAllHumanity
In today’s political climate, more and more designers realize fashion cannot not be political.
TWELV MAGAZINE "TANABATA PARTY" @LADUREE
Summer is for easy nights with beautiful people, and the love that comes with it. That's what Tanabata, the Japanese midsummer festival, is all about.
DOLCE&GABBANA "GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
"GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
The Life Ball in Vienna
Perry Ellis. Willi Smith. Gia Carangi. Tina Chow. Franco Moschino. Herb Ritts. Way Brandy. Angel Estrada. Leigh Bowery. Chester Weinberg. Halston.
Fashion Story "Over the Hills and Far Away"
FASHION STORY " OVER THE HILLS AND FAR AWAY" is now available!
Check inside for the Full Page Editorial.
"Azzedine Alaia: The Couturier" at the Design Museum
The Design Museum in London has curated a new design exhibition in honor and exploration of the late designer Azzedine Alaia.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV is back again at Better Days on Broome Street for our monthly "Blonde Sashimi from Planet TWELV" Party.
Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule
All clothing design involves an amalgamation between form and function and a negotiation between art and commerce.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV returned to Better Days on the Lower East Side for our legendary "Blonde Sashimi from Planet TWELV" as New York City celebrated the 'medicinal' day of April 20th (4/20).
Pier59's Federico Pignatelli Proposes a Model's Bill of Rights
Federico Pignatelli, founder and owner of Pier59 Studios and the Art and Fashion Group Company and Industry Model Management called for a gathering of the fashion industry on Thursday...
Fashion Story "Ne Va Pas Tranquillement"
FASHION STORY "NE VA PAS TRANQUILLEMENT" is now available!
Maison Kitsuné X Ader Error Launch Genderless Capsule
Maison Kitsuné’s latest collaboration hit stores on Friday, as the Parisian label teamed up with Korean cult sensation Ader Error for a 15-piece, genderless capsule collection.