It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront...
THE GUCCI 100 CAMPAIGN
September 30, 2021 9:33 AM
The Gucci 100 Collection hits its Centennial Dance Floor
Gucci celebrates all that is electric with music, pop culture, and the riotous energy of youth culture through its centennial tribute campaign Gucci 100. The collection breaks out with base thumping joy paying homage to that collective high produced by a single note of an iconic song, calling back to vintage roots while inviting in the modern viewer. The collection does not sit in its vinyl past, it is a thoroughly modern rehash of trends-past, like an old family photo album that’s been reformatted for your modern day electronics. It is a blend of the classic style of a mega name like Gucci and the individual nostalgia that is carried in a memory of youthfulness.
“If I were to depict Gucci, for me it would be an eternal teenager who hangs out at places where music is heard and played,” – Alessandro Michele
The infamy of Gucci is declared within the lyrics of no less than 22,705 songs, according to Musixmatch, the Music Data Company that collaborated with the fashion house for research. Michele faced the colossal task of curating the song archive and endless tracks to spotlight the lyrics from just three, including “Music is Mine Gucci Seats Reclined”, from the song “The R” (1988) by Eric B. & Rakim, “This One’s Dedicated To All You Gucci Bag Carriers Out There It’s Called You Got Good Taste” from “You Got Good Taste” (1983) by rock band “The Cramps” and “And The Men Notice You With Your Gucci Bag Crew” from Amy Winehouse’s “Fuck Me Pumps” (2003). (© Sony Music Publishing)
This ready to wear clothing and accessories collection features the infamous Gucci logo, an ivory flower, and crown jacquard splashed with bold colors of text accompanied by brown leather trims. Outerwear features the introduction of the red Gucci 100 centennial print. Other patterns introduced include the GG kaleidoscope print with a gold Gucci moniker on a backdrop of warm brown tones and teals. A more subdued pattern is also introduced on accessories with a beige jacquard flower print mixed with the Gucci initials. The Gucci 100 collection and campaign hits the dance floor running with the joie de vivre exultation of optimism and creative spirit in recognition that the beat lives on, wear it well.
“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality that year after year, is reborn, it renews itself, reestablishing an unusual relationship with contemporaneity as a boy, forever young, observing the world with a powerful vision. I recognized the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now”, Alessandro Michele.
Campaign Credits: GUCCI
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Joshua Woods
Make up: Diane Kendal
Hair: Paul Hanlon
#Gucci100
WRITTEN BY NATHALIE MILLER
EDITED BY KAREN YABUTA
related posts
3.1 PHILLIP LIM FASHION STORY "SUNDAY MORNING"
FASHION STORY “Sunday Morning” is now available!
Check inside for the Full Page Editorial.
DIOR X RIHANNA
Rihanna creates new Star Trek inspired sunglasses with Christian Dior.
TWELV MAGAZINE PARTY "BLONDE SASHIMI @HAPPY ENDING "
Find and enjoy more photos on TWELV Facebook
MARC JACOBS S/S2016 EYEWEAR COLLECTION
Eyewear is a stroke of color that accents an outfit. It’s also one of the few accessories where irregular shapes and designs and quirkiness thrive.
FASHION STORY "TUZA"
FASHION STORY “TUZA” is now available!
Check inside for the Full Page Editorial.
Citizens of Humanity's Fabric Brand Director, HIRO IKUTA
What sparks would be created between Japanese heritage and California sunshine?
COS LAUNCHES SS16 ISSUE OF COS MAGAZINE
COS, a London based brand known for its reinvented classics and modern trends, has just published the SS16 issue of their bi-annual...
FASHION STORY "CARMEN & CARMEN"
FASHION STORY “CARMEN & CARMEN” is now available!
Check inside for the Full Page Editorial.
MAVI FEATHER COLLECTION S/S2016
Mavi, who designs a full collection of denim and casual fashion founded in Istanbul in 1991, just launched “The premium ...
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI"
YOHJI YAMAMOTO FASHION STORY "TOKYO YANKI" is now available!
Check inside for the Full Page Editorial.
Yigal Azrouël NYFW F/W2016 Ready-to-Wear
Yigal Azrouël NYFW F/W 2016 Ready-to-Wear
Jill Stuart NYFW F/W2016 Ready-To-Wear
Jill Stuart F/W 2016 Ready-To-Wear
TWELV NYFW F/W 2016 PARTY @ APARTMENT 7
Find and enjoy more photos on TWELV FACEBOOK below.
Christian Siriano NYFW F/W2016 Ready-to-Wear /Backstage
Christian Siriano F/W 2016 Ready to Wear
KAREN WALKER FASHION STORY "BEHIND BLUE EYE"
KAREN WALKER FASHION STORY "BEHIND BLUE EYE" is now available!
Check inside for the Full Page Editorial.
Downtown Culture Club Fashion Season Opening Party
Find and enjoy more photos on TWELV Facebook
Louis Vuitton “SERIES 4”: The New Norm
Louis Vuitton “SERIES 4” The New Norm
DOMINIC LOUIS FASHION STORY "HEY HO LET'S GO"
DOMINIC LOUIS Fashion Story "HEY HO LET'S GO" is now available!
Check inside for the Full Page Editorial.
CITIZENS OF HUMANITY FASHION STORY "ALMOST FAMOUS"
CITIZENS of HUMANITY Fashion Story "ALMOST FAMOUS" is now available!
Check inside for the Full Page Editorial.
Apple and Hermès Unveil the Apple Watch Hermès Collection
September 9, 2015 — Apple and Hermès are creating a unique style for apple watch. Hermès has designed an amazing leather bands in distinctive styles.
BERENIK FASHION STORY "FALLING UP"
BERENIK Fashion Story "FALLING UP" is now available!
Check inside for the Full Page Editorial
Back Stage #8: Top Gun
"Behind the scenes of TWELV Magazine's inspired creations"
TWELV MAGAZINE PARTY @ TIKI TABU / SIXTY LES
Right in the middle of the an indecisive November, TWELV Magazine invited the beautiful folks of New York City to celebrate Fall in its latest party at TIKI TABU...
KAT GRAHAM EXCLUSIVE INTERVIEW / FASHION STORY "KAT GRAHAM 1991"
Kat Graham Exclusive Interview / Fashion Story "KAT GRAHAM 1991" is now available!
Check inside for the Full Page Editorial
Gian Kamal Fashion Story "In The Woods"
Exclusive Gian Kamal Fashion Story "In The Woods" is now available!
Check inside for the Full Page Editorial
TWELV NYFW S/S 2016 Party @ TIKI TABU / SIXTY LES
Nothing better than a fashion party that has an amazing music and rooftop drinks to relive the hassle of fashion week.
Jill Stuart NYFW S/S2016 Ready-To-Wear
The 70’s are back with Jill Stuart Spring/Summer 2016 collection with high-waists and bell-bottoms that are to die for. The designer has traveled back in time with a range of simple suits and...
Marc Jacobs NYFW S/S2016 Ready-To-Wear
“I have always found comfort in the familiar and the frequent return to the things that move me visually, emotionally and intellectually.”
TWELV / ARC TOKYO EXCLUSIVE PARTIES IN JAPAN
ARC is a social hub of entertainment, a club, and a bar in the heart of Tokyo's fashion district Omotesando.
Yigal Azrouël NYFW S/S2016 Ready-To-Wear
“It’s about going from step to step and showing that progression.”
MARC JACOBS HOSTS "GLOSS" BOOK EVENT BY Roger Padilha and Mauricio Padilha
Amongst the fun and chaos that comes with fashion week, Marc Jacobs did a fantastic job in adding to the excitement during his party last night celebrating ...
GIUSEPPE ZANOTTI F/W2015 AD CAMPAIGN
When it comes to designing shoes, few designers are as artistic as Giuseppe Zanotti.
Bubblegum Pinky Rings by David Yurman
The Bubblegum Pinky Rings by David Yurman is a unique fine jewelry ring that has been designed by an elite crowd. A king wears his family signet ring on his pinky.
CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS"
Exclusive CHRISTIAN SIRIANO Fashion Story "NEVER TALK WITH STRANGERS" is now available.
Check inside for the Full Page Editorial