BALENCIAGA’s 19 winter campaign see’s Paris as the inspiration.
Bruce Weber Photographs Frame Denim
September 15, 2017 11:00 AM
The latest collection from Frame Denim comes like a soft ripple, wending and spreading itself through the fashion world in an organic wave. Erik Torstensson and Jens Grede, the founders, decided from the start that they wanted it to be that way– charming, understated, and against-the-grain.
It was natural, then, that they chose Bruce Weber to photograph the line. They had long admired the man who brought clarity to 80s and 90s fashion photography, and earlier in their careers would have jumped at the chance to count him among one of their storied collaborators. But it was not as collaborators they came to him, but as friends, having built a relationship of trust through years of phone calls, shared drinks, and chance meetings in Miami.
The present culmination of that relationship is the bold, graceful beauty in the photographs. Yes, they’re quirky and seem born of the kind of carte blanche creative control which only comes from adulation. And for the record, yes, they did just ship Bruce a box full of denim and asking for nothing more than his own interpretation. But that’s only the start of the story. These pictures are a statement about jeans, about how they can be more than just an over-sexualized leg-line or an archetypal icon of America. They’re a twinkle in the eyes of some hunk wearing a turban, and a promise to be relaxed and well-adjusted, no matter the circumstances.
At the end of the day, we buy into fashion partly because of how it makes us look and partly because of how it makes us feel. The real beauty of an organically growing project like the latest by Frame is that it grants us a glimpse of how those two impulses come together. We can look stunning, and funny, and sexy, and calm all at once, even in something as “normal” as jeans, so long as we promise to look at ourselves and one another with optimism, and friendship, and openness.
View the complete visual story at FRAME.
WRITTEN BY CHRISTOPHER SIEMER
EDITED BY HOLLIS DE LANEY
PHOTO CREDIT: FRAME
PHOTOGRAPHY: BRUCE WEBER
related posts
TWELV MAGAZINE SUMMER PARTY@PUBLIC HOTEL
As the Men's New York Fashion Week came to a close, TWELV hosted a party on June 26th for everyone in need of an unwind during this blistering summer.
BALENCIAGA PHONE HOLDER BAG
BALENCIAGA phone holder bag, first seen in the Winter 19 runway show, launches on July 12th.
BALENCIAGA made such a cutest bag! Check it out!
FASHION STORY "STARDUST MEMORIES"
FASHION STORY "STARDUST MEMORIES" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE SPRING PARTY @PUBLIC ROOF
We had spring fashion party at Public hotel rooftop. Very successful event and all guests enjoy in our amazing night. Check out super cool guests photos by CHAMA.
DIOR MEN'S SUMMER 2020 COLLECTION
The past of the future, now becoming then.The notion of the relic – The idea of constant evolution, investigation and creation of history – Sits behind every haute couture maison. T...
FASHION STORY "LA FEMME" by CHAMA
FASHION STORY "LA FEMME" by CHAMA is now available!
Check inside for the Full Page Editorial.
Swedish Midsummer Party 6/21/19 By Tommy Saleh/ NY Cult
It is officially summer! Well, Midsummer if you ask the Swedes!
Raf Simons F/W 2019 Campaign
Raf Simons Fall/ Winter 2019 Campaign
Check out their newest beautiful campaign shot by Willy Vanderperre and styled by Olivier Rizzo!
Photographer: Willy Vanderperre
DSQUARED2 FASHION STORY "WONDER WOMEN"
FASHION STORY "WONDER WOMEN" is now available!
Check inside for the Full Page Editorial.
CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"
FASHION STORY "CITIZEN POL" is now available!
Check inside for the Full Page Editorial.
"LESS IS MORE" AG & Blanda | Capsule Collection
The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...
M·A·C "POWDER KISS CABARET " EVENT
New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection. Sony Hall, the...
Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching
The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.
LOUIS VUITTON HOLIDAY GIFT GUIDE
Louis Vuitton Holiday Gift Guide
Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!
SMILE
Lagerfeld is Golden A Look at Chanel’s Metiers D’Art
Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...
TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF
There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.
DIOR MFW S/S19 READY-TO-WEAR
On the surface, dance and fashion could appear as two distinct forms of art. Closer consideration, however, reveals similarities of monumental magnitude.
TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage
When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.
Chelsea & Walker NYFW S/S19
It was big hair, bold suits and boogie music at the Chelsea and Walker SS19 New York Fashion Week Runway Presentation last week.
Leuni NYFW S/S19
To beat the heat of the early days of fashion week, Leuni's cool Spring Summer 2019 fashion show took place on September 4th at 123 Bowery.
Chelsea & Walker x Twelv Magazine NYFW S/S19 Party @Better Days
It was Saturday Night Fever at Better Days...except that it was Sunday.
HUMANITY in Charitable Campaign #WeAreAllHumanity
In today’s political climate, more and more designers realize fashion cannot not be political.
TWELV MAGAZINE "TANABATA PARTY" @LADUREE
Summer is for easy nights with beautiful people, and the love that comes with it. That's what Tanabata, the Japanese midsummer festival, is all about.
DOLCE&GABBANA "GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
"GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
The Life Ball in Vienna
Perry Ellis. Willi Smith. Gia Carangi. Tina Chow. Franco Moschino. Herb Ritts. Way Brandy. Angel Estrada. Leigh Bowery. Chester Weinberg. Halston.
Fashion Story "Over the Hills and Far Away"
FASHION STORY " OVER THE HILLS AND FAR AWAY" is now available!
Check inside for the Full Page Editorial.
"Azzedine Alaia: The Couturier" at the Design Museum
The Design Museum in London has curated a new design exhibition in honor and exploration of the late designer Azzedine Alaia.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV is back again at Better Days on Broome Street for our monthly "Blonde Sashimi from Planet TWELV" Party.
Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule
All clothing design involves an amalgamation between form and function and a negotiation between art and commerce.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV returned to Better Days on the Lower East Side for our legendary "Blonde Sashimi from Planet TWELV" as New York City celebrated the 'medicinal' day of April 20th (4/20).
Pier59's Federico Pignatelli Proposes a Model's Bill of Rights
Federico Pignatelli, founder and owner of Pier59 Studios and the Art and Fashion Group Company and Industry Model Management called for a gathering of the fashion industry on Thursday...
Fashion Story "Ne Va Pas Tranquillement"
FASHION STORY "NE VA PAS TRANQUILLEMENT" is now available!
Maison Kitsuné X Ader Error Launch Genderless Capsule
Maison Kitsuné’s latest collaboration hit stores on Friday, as the Parisian label teamed up with Korean cult sensation Ader Error for a 15-piece, genderless capsule collection.