Since 1854, LOUIS VUITTON has been internationally renowned for its unique, innovative styles that are of the highest quality.
Tiffany & Co. New HardWear Collection with Lady Gaga
April 21, 2017 3:00 PM
Last year, TWELV introduced the new Tiffany & Co. “Legendary Style” series. The campaign series began in Fall 2016, and featured Oscar-winning actress Lupita Nyong’o and actress Elle Fanning, alongside models Christy Turlington Burns and Natalie Westling.
For its latest fashion jewelry collection “Tiffany HardWear.” Tiffany & Co. released a print advertisement and a short film, starring the one and only Lady Gaga. You may have already seen the premiere of the campaign during the Super Bowl, but now we have the second act. Black and white images of Lady Gaga are composed side-by-side with color portraits against the iconic Tiffany Blue backdrop.
The complementary black and white film opens with a close-up of Lady Gaga playing a harmonica, eyes closed. It continues in a succession of shots of the star talking about the brand, which she defines as remaining “definitive and iconic, yet [continuing] to push and evolve with the times.” Gaga goes on to discuss how the jewelry serves as a representation of self, saying, “I always wanted to be challenging the status-quo. I love to change, it makes me feel alive. I’m too strange, I’m too different, I’m too out-there, I’m too artistic. Oh, it’s pretentious to talk about, you know, how creative you are. I don’t feel that way at all. I think it’s empowering and important.” She then finishes her monologue with a smile and a warning, “I’m coming for you.”
Together, the print and the film cast a classic atmosphere with a certain je-ne-sais-quoi of charm. As Gaga describes it, “We created something that was classic, but that still had a little bit of an edge.” The Tiffany HardWear collection includes a graduated link necklace, triple drop earrings, and a wrap bracelet in 18k gold. The Legendary Style campaigns imagine a new image for confident, intelligent, and elegant women. Inspired by the city of New York, Tiffany & Co. hopes to create jewelry for original and strong women– values that Lady Gaga symbolizes very well. “It is a misconception that a man, or your lover, has to buy you jewelry. I think a woman can buy herself jewelry and put it on with dignity,” voices the empowering artist in the promotional film.
The Tiffany HardWear Collection will be available in-store worldwide on April 28th and online at Tiffany.com, beginning May 2nd. In the meantime, the campaign can be viewed on the Tiffany & Co. Youtube channel, and exclusive, behind-the-scenes footage of the campaign is available at Tiffany & Co.
WRITTEN BY LOUISE GUILLOT
EDITED BY HOLLIS DE LANEY
VIDEO&PHOTO CREDIT: Tiffany & Co.
related posts
Gisele Bündchen escorted the Louis Vuitton trophy case for the final of the FIFA World Cup
CHANEL F/W2014 COUTURE COLLECTION
On Tuesday July 8th, for the presentation of the CHANEL FALL 2014 Haute Couture collection, KARL LAGERFELD, turned the GRAND PALAIS into a huge terrace evoking the décor of a Parisian apartment....
JIMMY CHOO AUTUMN WINTER 2014 COLLECTION
The Jimmy Choo Autumn Winter 2014 Collection was recently released, showcased in their most recent advertising campaign. The campaign’s video, starring British model Kit Harington.
CHRISTIAN DIOR F/W2014 COUTURE COLLECTION
RAF SIMONS travelled back in time to bring us modern clothes at the CHRISTIAN DIOR 2014 COUTURE show on July 7.
ROBERTO CAVALLI AUTUMN/WINTER 2014-2015 ADVERTISING CAMPAIGN
Just Like Marilyn
ATELIER VERSACE F/W2014 COUTURE COLLECTION
Buckles, chokers, and corsets are a few of the details that amplified the 31 looks shown in the ATELIER VERSACE FALL 2014 COUTURE show on July 6in Paris, France. This season, DONATELLA VERSACE...
JAMES MCAVOY FOR PRADA FALL/ WINTER 2014 CAMPAIGN
Inspired by German avant-garde and rigid architectural lines, PRADA’s new fall/winter 2014 campaign staring GOLDEN GLOBE nominated actor, JAMEX MCAVOY, resembles a still out of moody, intense...
LOUIS VUITTON COLLABORATES WITH FIFA
Football and fashion may seem like two fields that never intertwine. But in actuality, both industries have come together in the past and will continue to do so in the future.
FENDI FUN LAUNCHES AT HARRODS
Italian fashion house FENDI brings amusement to HARRODS with its new amazing pop-up shop, FENDI FUN.
HAIR STORY "WALK THIS WAY"
Exclusive Futuristic Hair Story "WALK THIS WAY" is now updated!
Check inside for the Full Page Editorial
FASHION STORY "SOUR GIRL"
Exclusive Futuristic Fashion Story "SOUR GIRL" is now updated!
Check inside for the Full Page Editorial
SAINT LAURENT PERMANENT AND PREFALL CAMPAIGN
As of last week, Yves Saint Laurent released 45 photographs with their permanent and Pre-Fall 2014 collection worn exclusively by model Grace Hartzel.
TWELV MAGAZINE "JAZZ NIGHT" PARTY
Last Friday, TWELV hosted its jazz party in its 38th street studios. A slew of models, designers, photographers, and make-up artists such as ANSONI made their way up to TWELV’s sixth floor suite...
LOUIS VUITTON 'THE ICONS AND THE ICONOCLASTS'
In light of their most recent project, The Icons and The Iconoclasts, Louis Vuitton has chosen a select set of collaborators that delve into more than just fashion.
MOSCHINO ADVERTISING CAMPAIGN Fall/Winter 2014
SUPERMODEL LINDA EVANGELISTA IS THE NEW FACE OF MOSCHINO
VICTOR & ROLF FASHION STORY "JUST A BOY"
Exclusive Futuristic Fashion Story "JUST A BOY" is now updated!
Check inside for the Full Page Editorial
RALPH LAUREN X ABBEY ROAD STUDIOS
On May 21st ABBEY ROAD STUDIOS was treated with a glimpse of RALPH LAUREN’s Spring 2014 collection.
FASHION STORY "THE GIRL NEXT DOOR"
Exclusive Futuristic Fashion Story "THE GIRL NEXT DOOR" is now updated!
Check inside for the Full Page Editorial
BACKSTAGE #1: METRO GIRL
"Behind the scenes of TWELV Magazine's inspired creations"
HENRIK VIBSKOV'S 3 YEAR ANNIVERSARY
Last week on May 16th, the TWELV team was generously invited to HENRIK VIBSKOV's three year anniversary gathering at his boutique in Manhattan.
FENDI AND ICONIC WOMEN COME TOGETHER FOR PEEK-A-BOO CHARITY
Some of us may never be as flawless as CARA DELEVINGNE or ADELE but at least we can have a pocketbook that is.
LOUIS VUITTON CRUISE 2015 COLLECTION
Last Saturday, fashion’s elite gathered to witness the much-anticipated LOUIS VUITTON CRUISE ’15 COLLECTION show in Monaco.
BVLGARI EVENT WITH ENRICO BRIGNANO
Known for their bold and florid designs, BVLGARI fine jewelry pieces are instantly recognizable.
TWELV HOSTS FOR GILDED LILY's WEDNESDAY PARTY - FEEL UP!
On May 7, TWELV is going to be one of the host for the Legendary BIG FASHION PARTY at GILDED LILY. DJ is KEIICHIRO NAKAJIMA, YACINE from KITSUNE, and ANSONI's BOYPLAY.
NHK TV BROADCASTING FOR TWELV
Want a look behind the scenes at TWELV Magazine?
TWELV presents to you NHK BROADCASTING’s feature “MY MAGAZINE IS MY CANVAS” in “ASIAN DREAMERS IN NY.”
DIOR HOMME's KRIS VAN ASSCHE Hosts a Cocktail Event and Private Dinner to Fete The Autumn 2014 Collection
In all of our chaotic and overdressed weeks, why does it seem that Thursdays always magnetize the pit of craziness?
TWELV MAGAZINE SPRING PARTY
TWELV Magazine kicked off springtime with a successful party at the GILDED LILY, notably one of Chelsea’s most eminent clubs.
TWELV MAGAZINE SPRING PARTY
Join us for TWELV's exclusive party as we celebrate on the evening of April 18 at GILDED LILY, one of Chelsea's most eminent venues.
FASHION STORY "OPPOSITE ATTRACT"
Exclusive Fashion Story "OPPOSITE ATTRACT" is now updated!
Check inside for the Full Page Editorial
CHROME HEARTS IS BEATING A NEW SENSATION WITH ELDER STATESMAN
CHROME HEARTS, a Los Angeles-based handcrafter of high-end jewelry, leather goods, furniture and apparel, announced the signing of partnership with ELDER STATESMAN.
FASHION STORY "IN BETWEEN"
PAULINA PANAS sports A.F. VANDEVORST for a fashion story called "IN BETWEEN".
Check inside for full pages Fashion Story!
OH BOYY, A CELEBRATORY DEBUT AT BERGDORF GOODMAN
The road to Bergdorf’s is no easy road for designers if the movie “Scatter My Ashes at Bergdorf’s” is any indication of the nature of this very selective buying process.
Comfy Confidence
“The Red Sneakers Effect,” a study done by Harvard Business School...
Topshop x Adidas Originals
It seems like sportswear is all the rage these days, and no sooner than fashion month was over, the entire fashion industry started wearing sneakers to accompany their outfits.
Apocalyptic Romance with Gareth Pugh F/W2014 READY-TO-WEAR
Romanticism and refinement are not terms often used in conjunction with the designs of Gareth Pugh, however these words may have some application to the F/W ‘14 collection by the designer, albeit...