Fashion Story "REAR WINDOW IN MIU MIU" is now available!
Check inside for the Full Page Editorial
TIFFANY & CO. F/W2016 CAMPAIGN WITH Lupita Nyong'o and Elle Fanning
August 18, 2016 2:00 PM
Tiffany & Co. unveiled its new fall 2016 campaign a few days ago, and for the first time in the brand history it features famous faces : Oscar®-winning actress Lupita Nyong’o and young actress Elle Fanning, as well as models Christy Turlington Burns and Natalie Westling. This was also a first for Grace Coddington who partnered with Tiffany & Co. for her debut in a brand advertising campaign after stepping down from her position of Creative Director of American Vogue. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects.” said Coddington to BOF, which explain the choice of Lupita Nyong’o and Elle Fanning as the faces of the campaign. Photographed by David Sims, these powerful portraits shows elegant and confident women whose beauty is lightening under the shine of Tiffany & Co. iconic jewelry.
Lupita Nyong’o, Mexi-Kenyan actress who is in no need anymore to be introduced after she was made worldwide famous by historical drama 12 Years a Slave for which she won the Academy Award for Best Supporting Actress, and Elle Fanning who despite her young age of 18, has already a quite long list of awards nominations for her movies such as Somewhere, Super 8 or Maleficent. Together they represent a new generation of powerful yet feminine women, in a world where those two adjectives are not seen as antagonistic anymore. They are young, they are fierce, they are chic and they are glamorous, they are thus a perfect match for Tiffany & Co. who is looking to reshape its image to be more fashionable and appealing to a younger consumer, mission given in 2011 to chief executive Frederic Cumenal.
This campaign is set to prove that Tiffany & Co. 180-year history only make the brand stronger to transcend time and space, and propose timeless chic to all the new generation from all around the world who will have fun on social media using the hashtag #LegendaryStyle, as well as Tiffany & Co. eternal customers who will enjoy more of their all-time favorite brand’s products, because as the campaign tagline say : «Some style is Legendary».
WRITTEN BY LOUISE GUILLOT
EDITED BY SUSAN SCHELL
PHOTO CREDIT: Tiffany & Co.
related posts
LET'S PLAY: COMME DES GARÇONS PLAY AND CONVERSE DOES IT AGAIN
On Tuesday May 28th, Comme des Garçons PLAY and Converse Pro Leather Collecion will debut their newest sneaker collaboration in New York City.
Parsons Fashion Benefit 2013
Parsons The New School for Design hosted its annual Fashion Benefit red carpet event on Wednesday, May 23.
A CESARE PACIOTTI EDITORIAL "FADE TO WHITE"
Fashion Story "FADE TO WHITE" is now available!
Check inside for the Full Page Editorial
WILD AT HEART
TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.
BACK TO BLACK: BOTTEGA VENETA’S F/W2013 READY-TO-WEAR
Tomas Maier’s Fall Winter collection for Bottega Veneta explored updated classic silhouettes with modern details, fully representative of his French and Italian roots.
ONE MOMENT WITH MARY ELLEN BEAUDREAU AND JENNY LAI
On May 8, RISD grad and designer Jenny Lai of "NOT" collaborated with dancer Mary Ellen Beaudreau for a performance at the South Oxford Space with The Alliance of Residences Theatres in Brooklyn...
SKINGRAFT OPENING
Renowned designer Jonny Cota of SKINGRAFT has opened the brand’s first boutique in Nolita on Manhattan’s Prince Street.
CARRERA IGNITION NIGHT @ 5 BEEKMAN
On May 7, Carrera Sunglasses hosted Ignition Night to celebrate their new line of sunglasses and honor the brand’s roots: “Racing Since 1956”.
CLASSIC GLAM WITH A HOGAN TOUCH
Hogan McLaughlin has already titillated the fashion community with his collaboration with his muse Daphne Guinness and produced pieces for Lady Gaga's "Born This Way Ball".
André Leon Talley's Little Black Dress
Former editor-at-large for Vogue and well-known influential fashion personality, André Leon Talley is now editor-in-chief of Numero Russia and continues as contributing editor of Vogue online.
TWELV ISSUE #3 LAUNCH PARTY
On Tuesday April 9th Twelv Magazine hosted a party at Santos Party House to celebrate the launch of the newest issue of Twelv.
Chrome Hearts: Jewelry and more...
Chrome Hearts merchandise was first featured in a New York store in 1995.
Louis Vuitton Ambassadors Bring on Posh with TL-180 Handbags
My guilty pleasure in handbags materialized when I came across two young, French-Italian designers, Antonine Peduzzi and Luisa Orsini, of handbag label TL-180.
Carlos Miele Brings the Glamour Goddess to Miami for A/W2013
Brazilian designer, Carlos Miele, has been showing his eponymous collection for a decade at New York Fashion Week, but surprised the fashion industry when opting to show his AW'13 collection at...
THE MARC BY MARC F/W2013 CLAN: SOPHISTICATED CHIC
MARC by MARC JACOBS RTW FALL’ 13
DNA "IT" GIRL, CAITLIN HOLLERAN x NOUVEAU PR
Coming off of a worldwide exclusive for Saint Laurent’s SS’13 season, Caitlin Holleran (DNA) is one young beauty that should be on your radar this upcoming season. Chek Wu, Chama, & Maria...
MAISON KITSUNE SEES PEOPLES
The announcement of an exclusive capsule collection between Maison Kitsune and Oliver Peoples seemed only natural as the two brands, driven by a similar aesthetic and minimal design...
BEHIND THE SCENES AT ICB BY PRABAL GURUNG'S DEBUT NYFW RUNWAY SHOW
While Prabal Gurung has been creative director of the iconic Japanese label ICB since its re-launch during the AW'12 season, this outing marked his debut runway show with the brand during NYFW.
PRABAL GURUNG & ZANA BAYNE A/W2013: HARD VS. SOFT
For his AW’13 Collection, Parbal Gurung took inspiration from Time Magazine’s ‘Best Inventions of the Year 2012’ feature on body armor for woman. Naturally, then, his newest outing...
FREJA BEHA & BOTTEGA VENETA'S SCINTILLATING SS'13 CAMPAIGN
The luxury brand Bottega Veneta recently announced their collaboration with famed photographer Peter Lindbergh on their Spring-Summer ’13 ad campaign.
"My Fair Lady" S/S2013 Paris Couture Week Highlights
With fast-fashion retailers mimicking designers’ collections weeks after they’re shown on the runway, and the intense pressure put on designers to now deliver a minimum of four collections a year...
AMELIA TORO: DESIGNING TO EMPOWER WOMEN
You might not have noticed, but back in early October, right between The Highline, all the meatpacking district nightlife hotspots, and the Chelsea projects, a new designer boutique opened up at...
"LIGHTS CAMERA FASHION" PARIS MENS WEEK HIGHLIGHTS
As each year continues to spin on its axis, fashion madness seems to be on its own path to discovery.
THE ESSENCE OF ALAIA
After 30 years of dressing many of the world’s most beautiful women, Azzedine Alaia, with the help of Beaute Prestige International, announced yesterday the upcoming release of the brand’s first...
LUIGI MURENU : BEAUTY GOD
Fashion Story "BEAUTY GOD" is available!
Check inside for the Full Page Editorial
"THE GRAPHIC SKY'S THE LIMIT:" HIGHLIGHTS FROM MILAN MENS FASHION WEEK
The next stop on the fashion calendar brings us to Italy, first to Florence with Pitti Uomo filled with menswear tradeshows and finally to Milan where some of the most renowned designers showed...
SMELLING THE FUTURE: BLACK LABEL BY Y-3
After a celebrated 10 years of collaborating, Yohji Yamamoto and Adidas take their partnership on a new venture. The announcement of Y-3’ first fragrance, Black Label, will take...
"GLADIATORS, STREET PUNKS, SHARKS: OH MY!": HIGHLIGHTS FROM LONDON'S MENS FASHION WEEK
The AW’13 season kicked off last week in London with three days devoted to men’s collections from burgeoning new talents as well as industry veterans like Tom Ford and Alexander McQueen.
IRIS VAN HERPEN SS'13 COUTURE "VOLTAGE" TEASER
Since July 2011, Iris van Herpen has presented her couture collections during Paris Couture Fashion Week as an invited guest of la chamber syndicale de la haute couture.
TWELV TRIES ON G-STAR
In a recent photo shoot, TWELV got up close and personal with the prowess that makes G-Star a force to be reckoned within the competitive world of denim design.
PRADA'S BLOSSOMING SS'13 CAMPAIGN
Miuccia Prada is always fascinated with the conflicting components that surmise contemporary femininity: the freedoms of modernity flush with the constraints of upholding rigid traditions. This...
THE ROW & DAMIEN HIRST'S NILE CROCODILE BACKPACKS
Damien Hirst is one of the most renowned contemporary British artists, best known for his assortment of “Circle” or “Dot” paintings which were first conceived in 1988 with the original painting: “...