The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.
PAT MCGRATH "LABS" CAMPAIGN VISUAL BY STEVEN MEISEL
September 24, 2020 8:27 PM
Naomi Campbell star in the advertisement campaign for Pat McGrath's.
Pat McGrath Labs continues to be at the forefront of innovation in the beauty industry. The eponymous all-things beauty brand is known for blurring the line between inclusivity and exclusivity and didn’t fail with the release of a new visual campaign for their Dark Star Volumizing Mascara ($30), a sister to the brand’s OG Fetish Eyes Lengthening Mascara ($30).
Legendary Photographer, Steven Meisel directed the Dark Star Mascara campaign. This marks his second campaign for the brand where he photographs muses; Naomi Campbell, Irina Shayk & Damian Hurley, Salomon Diaz & Maty Fall Diba, Leon Dame & Tess McMillan, and Marisa Berenson whose voice was used in the films.
McGrath said of the creative: “With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future.”
The Mascara launched on PATMcGRATH.COM and other official beauty retailers such as Sephora, Bergdorf Goodman’s and Selfridges in July 2020 and has since made a major impact like all other legendary releases.
According to McGrath “makeup is a movement” and her otherworldly very much coveted products speak or themselves, almost always living up to their claims when reviewed by cult-followed beauty gurus and industry professionals.
WRITTEN BY AYOKA LAGUDA
EDITED BY ERINA NAKAZAWA
related posts
FASHION STORY "CORY ROBERTS"
FASHION STORY “CORY ROBERTS" is now available!
Check inside for the Full Page Editorial.
Contemporary Luxury Welcomes #TFWGucci
The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...
FASHION STORY “MY OWN STORY"
FASHION STORY “MY OWN STORY" is now available!
Check inside for the Full Page Editorial.
FASHION STORY "PLAY DEAD"
FASHION STORY "PLAY DEAD" is now available!
Check inside for the Full Page Editorial.
CHANEL PFW F/W2017 READY-TO-WEAR
Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.
FASHION STORY "PLASTIC WOMAN"
FASHION STORY "PLASTIC WOMAN" is now available!
Check inside for the Full Page Editorial.
MIU MIU PFW F/W2017 READY-TO-WEAR
On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show. For the designer’s more spontaneous...
FASHION STORY "DEN DANSKE PIGE"
FASHION STORY "DEN DANSKE PIGE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW F/W2017 READY-TO-WEAR
Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...
PRADA F/W2017 READY-TO-WEAR
We live in a highly politicized climate, and the fashion world is no exception.
SAINT LAURENT PFW F/W2017 READY-TO-WEAR
The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.
JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"
JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!
Check inside for the Full Page Editorial
GUCCI F/W2017 READY-TO-WEAR
Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...
Kiesza Exclusive Interview / Fashion Story "KIESZA"
Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!
Check inside for the Full Page Editorial
Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”
Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.
Giuseppe Zanotti S/S2017 Collection “Raw Beauty”
The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...
TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
Dior Lady Art
"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...
Fashion story "The Golden Child "
FASHION STORY "THE GOLDEN CHILD" is now available!
Check inside for the Full Page Editorial.
Chanel 2017 Métiers d’Art Collection
Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.
FASHION STORY "HAPPY ENDING"
FASHION STORY "HAPPY ENDING" is now available!
Check inside for the Full Page Editorial.
Viktor & Rolf Exhibition Opens in Australia
From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...
BEAUTY STORY "LA STRADA"
BEAUTY STORY “La Strada" is now available!
Check inside for the Full Page Editorial.
ICB FASHION STORY "ICB"
FASHION STORY “ICB" is now available!
Check inside for the Full Page Editorial.
Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN
Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.
DKNY FASHION STORY "DAZED KIDS NEW YORK"
FASHION STORY “Dazed Kids New York" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE HALLOWEEN PARTY "DEATH ON THE DANCEFLOOR" @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
CHARLOTTE OLYMPIA x BARBIE
British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.
FASHION STORY "MAO"
FASHION STORY “MAO" is now available!
Check inside for the Full Page Editorial.
Hermès - La Fabrique de la Soie
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.
VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER
Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.
MOSCHINO S/S2017 READY-TO-WEAR
MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP!
60+ Charming Cut-Outs for 34 Dolls
FASHION STORY "ESTEE"
FASHION STORY “ESTEE" is now available!
Check inside for the Full Page Editorial.
