FASHION STORY “CORY ROBERTS" is now available!
Check inside for the Full Page Editorial.
Miu Miu Releases Fall/Winter 2015 Campaign “Subjective Relativity”
June 28, 2015 4:00 PM
There is something fantastic about the moments when a fashion brand steps back from the world of campaigns with perfectly shot studio pictures. Miu Miu’s Fall Winter 15 campaign “Subjective Reality,” by Steven Meisel, brings exactly that kind of feeling. The campaign brilliantly imitates street photography by capturing pictures in unexpected angles and exploring candid and natural shots. Each image of the campaign is titled individually like street photographs. They lack certain details and leave some fragmented clues in the air.
Models Maddison Brown, Hailey Gates, Mia Goth, and Stacy Martin improvise and impersonate normal women doing quotidian things. A sunny and under construction New York City is portrayed in the campaign. The improvisational spirit of the pictures reflects the mood of the collection, in which materials, textures, and colors collide and overlap. Like the campaign, the collection itself plays with the viewer’s imagination by mixing unexpected elements, such as a coat in an exaggerated brown hound’s-tooth paired with a skirt in ochre reptile. The palette of the collection is “mirrored in the hard, flat light of a New York outer-borough streetscape.”
According to the brand “the seemingly off-hand compositional and perspectival logic suggests a highly subjective gaze: a bystander is captured mid-gesture, a car window partially frames the street, backgrounds are populated by the mini-dramas of passersby. The actresses meet that gaze, at times almost defiantly, as if interrupted mid-sentence by the intrusive lens of the photographer.”
The campaign plays with contrast and saturation, it delivers seamlessly the proposal of the collection to an audience eager for more innovations in the fashion industry.
WRITTEN BY: CAMILA PONTES
PHOTO CREDIT: MIU MIU
related posts
Contemporary Luxury Welcomes #TFWGucci
The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...
FASHION STORY “MY OWN STORY"
FASHION STORY “MY OWN STORY" is now available!
Check inside for the Full Page Editorial.
FASHION STORY "PLAY DEAD"
FASHION STORY "PLAY DEAD" is now available!
Check inside for the Full Page Editorial.
CHANEL PFW F/W2017 READY-TO-WEAR
Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.
FASHION STORY "PLASTIC WOMAN"
FASHION STORY "PLASTIC WOMAN" is now available!
Check inside for the Full Page Editorial.
MIU MIU PFW F/W2017 READY-TO-WEAR
On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show. For the designer’s more spontaneous...
FASHION STORY "DEN DANSKE PIGE"
FASHION STORY "DEN DANSKE PIGE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW F/W2017 READY-TO-WEAR
Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...
PRADA F/W2017 READY-TO-WEAR
We live in a highly politicized climate, and the fashion world is no exception.
SAINT LAURENT PFW F/W2017 READY-TO-WEAR
The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.
JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"
JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!
Check inside for the Full Page Editorial
GUCCI F/W2017 READY-TO-WEAR
Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...
Kiesza Exclusive Interview / Fashion Story "KIESZA"
Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!
Check inside for the Full Page Editorial
Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”
Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.
Giuseppe Zanotti S/S2017 Collection “Raw Beauty”
The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...
TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
Dior Lady Art
"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...
Fashion story "The Golden Child "
FASHION STORY "THE GOLDEN CHILD" is now available!
Check inside for the Full Page Editorial.
Chanel 2017 Métiers d’Art Collection
Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.
FASHION STORY "HAPPY ENDING"
FASHION STORY "HAPPY ENDING" is now available!
Check inside for the Full Page Editorial.
Viktor & Rolf Exhibition Opens in Australia
From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...
BEAUTY STORY "LA STRADA"
BEAUTY STORY “La Strada" is now available!
Check inside for the Full Page Editorial.
ICB FASHION STORY "ICB"
FASHION STORY “ICB" is now available!
Check inside for the Full Page Editorial.
Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN
Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.
DKNY FASHION STORY "DAZED KIDS NEW YORK"
FASHION STORY “Dazed Kids New York" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE HALLOWEEN PARTY "DEATH ON THE DANCEFLOOR" @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
CHARLOTTE OLYMPIA x BARBIE
British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.
FASHION STORY "MAO"
FASHION STORY “MAO" is now available!
Check inside for the Full Page Editorial.
Hermès - La Fabrique de la Soie
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.
VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER
Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.
MOSCHINO S/S2017 READY-TO-WEAR
MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP!
60+ Charming Cut-Outs for 34 Dolls
FASHION STORY "ESTEE"
FASHION STORY “ESTEE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW S/S2017 READY-TO-WEAR
For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.