1.
MIU MIU PRE-FALL 2020
July 04, 2020 12:22 AM
MIU MIU PRE-FALL 2020 CAMPAIGN
Miu Miu has always been home to ‘girls at heart’, and this remains true with Automne 2020 Here Comes the Night theme.
The PreFall 2020 campaign keeps the same motif while simultaneously embracing the power of femininity and fashion and intertwines the two. The campaign reveals a message about muliebrity and style that not only incites the question of what you will buy, but also who do you want to be?
Shot in January 2020, the latest Miu Miu campaign and collection for PreFall 2020 explores the idea of these interior girls’ worlds. Fashion photographer Douglas Irvine conjured a dream-like, interior world for the campaign. His work parallels the external, enchanting manifestation on display in the clothing. Miu Miu’s series effortlessly entangles a blur of florals and glittering visual adornment. Diaphanous drape and ecstatic movement belie the austere structure foundations for both the images and garments. The campaign is both intricate and ornate. In the metropolitan city of Milan, Here Comes the Night came alive. A deluxe, opulent Milanese interior was transformed in a building that has a longstanding history with the house. Via Melzi D’Eril 30, once home to the Miu Miu catwalk shows, captured the glamour and magic with a new generation of Miu Miu girls. The Miu Miu ladies wore a clothing collection that spliced the utilitarian with the formal, the everyday with the extravagant. Without a doubt, delicate artisanal embellishment contrasts with and applied a notion of the sturdily homespun.
Miu Miu’s Automne 2020 features both fictional and actual 19th-century literary heroines. The dreams and revolutions of teenage girls are brought to light in both style and substance, yet worn by a new generation of everyday heroines with all of their varying choices in clothing. The collection encourages women to go back in time and reflect on their teenage years: When was the last occasion you lived in an enclosed world, where time stretched out, seemingly endlessly, in front of you? When was the last time your interior world felt as important as the exterior one, where you were free to imagine and to contemplate who you might actually want to be? Chances are it was when you were a teenager, with all of the triumphs and trepidations that entailed, particularly if you were a teenage girl. Here Comes the Night spotlights Malaika Holman, Esme Creed-Miles, Kasper Kapica, Ez, Tang He, Tomiwa Adeshina, and Patrycja Piekarska, who were chosen instinctively to personify the essence of the everyday heroine. The Miu Miu girls’ glamour is not allurement but merely a matter-of-fact; it’s the glamour of young women solidifying who they’d like to be.
WRITTEN BY ZANNA SHAPIRO
EDITED BY KAREN YABUTA
related posts
TWELV'S CHRISTMAS WISH LIST #2: Features Director: Stephen Fisher
FASHION STORY "Jena in Blumarine"
Jena from Wilhelmina in Blumarine's Fall 2013 collection.
Check inside for the Full Page Editorial
TWELV'S CHRISTMAS WISH LIST #1: Fashion Editor Tina
1. Native Union Pop Retro Phone $125 - Throwback time - How chic would it be to sport this golden handset around town?
Ann Demeulemeester Leaving Her Brand
Ann Demeulemeester announced Wednesday that she has decided to leave her company.
Prada debuts Wes Anderson short film
Prada debuted the 8 minute short film titled "Castello Cavalcanti" in the usual Wes Anderson style with stone faced humor and short tactical dialog.
TWELV HOROSCOPE SS14 #4: LILAC
Pastel shades are typical of the spring, this season one particular pastel hue floating down many runways is lilac.
Public School: Success in a Nutshell
Being considerably new to the fashion world as individual designers, the founders of Public School has definitely gotten off to a smooth start.
TWELV HOROSCOPE SS14 #3: BLACK AND WHITE
Black and white proved to have staying power for the spring. Some variation of the timeless combination emerged in almost every collection for the season.
TWELV HOROSCOPE SS14 #2: METALLICS
Stunning metallic sheens adorned the spring and summer runway for the 2014 season.
TWELV HOROSCOPE SS14 #1: GRAPHIC SEE-THROUGHS
Welcome to TWELV Horoscopes Spring/Summer 2014, as we lead up to spring the TWELV Fashion team will work hard to scavenge the runways to put together the hottest trends for spring and summer 2014...
Nicolas Ghesquière Named Louis Vuitton’s New Creative Director
Nicolas Ghesquière was announced as Louis Vuitton’s new creative director on November 4.
LAUNCH OF ISSUE 4 "MUSE" WITH LAKE BELL
We are thrilled to announce the launch of our fourth issue "MUSE" with beautiful cover girl Lake Bell!
DIESEL for SUCCESSFUL LIVING
Diesel's new Successful Living collection for Fall 2013 was not only revolutionary in its interpretations of what you need for your chic home, but in its production.
LOVE ME MORE, JEAN PAUL GAULTIER
At the corner where fashion meets fine art, there stands Jean Paul Gaultier, four decades of his glory and avant-garde haute couture all packaged into the beautiful Brooklyn Museum under the...
Art and Excess: Chanel S/S2014 Collection
Karl Lagerfeld’s SS 14 collection for Chanel was youthful and playful in its celebration of art and excess.
MARC JACOBS SAYS GOODBYE TO LOUIS VUITTON
Marc Jacobs “goodbye song” to Louis Vuitton was an extravagant experience meant to celebrate the “showgirl in all of us,” and boy did it.
Genius of Nature: Randomness and Pattern @ Aaron Faber Gallery
“Goldsmithing is the same act of creation as a plant growing or the universe expanding: it is organic, cosmic and perfectly natural,” describes exhibition curator Patricia Kiley Faber at Aaron...
DOLCE & GABBANA PAY TRIBUTE TO A GRECO-ROMAN DREAM
With so many designers changing up the color palette for Spring 2014, Dolce & Gabbana stuck to what they do best--creating beautiful awe-inspiring pieces, while showcasing romantic Greco-Roman...
The Meteorite Collection - David Yurman
TWELV was invited to join experimental jeweler, Evan Yurman, and visionary curator, Neville Wakefield, to celebrate the launch of David Yurman's new collection; THE METEORITE COLLECTION.
A New York Fashion Week Minute with Jonny Cota
Even during crunch time, Skingraft designer Jonny Cota happily opened up to TWELV about his first New York Fashion Week show.
Dior Homme's "Futuristic Elite"
Dior Homme opted for a short film titled “The Players” to showcase their Autumn/Winter 2013-2014 collection.
MEOW! THE GREAT GAULTIER AND OUR OTHER FALL2013 COUTURE FAVORITES
It’s that time again; New York Fashion Week is just around the corner.
Miley in Terry by Moscot
Renowned fashion photographer Terry Richardson has added his latest starlet to his repertoire of celebrities donning his glasses before the camera.
Marchesa Voyage Launch Party
Fashionistas from all walks of life assembled atop the Gramercy Park Hotel Thursday, August 15th, to celebrate the launch of Marchesa Voyage, the highly-anticipated diffusion line from designers...
FASHION STORY "BOYS KEEP SWINGING"
Fashion Story "BOYS KEEP SWINGING" is available!
Check inside for the Full Page Editorial
Holidays by Dior and Dior Homme
Ready or not, summer is almost over, which means holiday shopping is looming. Dive in with decadent designs from Dior and Dior Homme, who recently released their Holiday 2013 gift collections.
New Faces of G-Star
A Russian-trained ballerina and a Euro-indie rock star may seem worlds apart, but they have both been chosen to launch G-Star Raw’s upcoming Autumn/Winter ’13 campaign.
SHOCK THE WORLD
G-SHOCK by Casio held its annual “Shock the World” event and celebrated its 30th anniversary Wednesday night at Basketball City on Pier 36.
BEAUTY IN CONTRAST, A DAVID YURMAN EVENT
A glamorous rooftop soiree with America’s hottest model, Kate Upton, happened last Tuesday, July 30th to debut the new campaign for David Yurman “Beauty in Contrast” collection.
FASHION STORY "LOVE ME HATE ME LOVE ME HATE ME"
Exclusive Fashion Story "LOVE ME, HATE ME, LOVE ME, HATE ME" is now available!
Check inside for the Full Page Editorial
KOTOBA: Fashion Sustainability Meets Punk-Prep Knitwear
Representing absolutely no garment excess waste, made exclusively in America, and controlled attitude, Kotoba’s FW’13 Form & Allusion collection is hard not to get excited about.
GUCCI SYNC
Social networking is a way of life, no way around it. Gucci has launched a new fun and young watch, SYNC. Social. Young. Network. Community.
GUESS HOLIDAY PREVIEW
Red inverted triangle; stand-alone question mark; black and white iconic images – the GUESS headquarters in New York embodies its trademark symbol to a T.
ALAIA X TWELV MAGAZINE
Editorial Video, "BALLERINAS FOR TWELV" is now avaialble!
Check inside for TWELV's Ballet Editorial Video
A Queen Within
This autumn we will all be bowing to the queen as she rises in a new exhibit which will be held at The World Chess Hall of Fame Museum in St. Louis.