The runway is a facade for designers to stage their vision, the strictly choreographed back-and-forth of models shinning a never-ending flow of clothes.
KENZO COLLABORATED WITH EVIAN
November 07, 2014 7:29 PM
Mineral water brand Evian has teamed up with French Fashion House Kenzo to produce stylish, limited-edition water bottles. For the collaboration, Kenzo applies its bold graphics to Evian’s bottles to create a product that looks as good as it taste. Inspired by filmmaker David Lynch and France, Kenzo’s “Naturally Playful” Evian bottles are printed with bright purple and lime green zigzags that evoke a “pure bottle, driven by a playful yet distinctly mysterious spirit.” The bottle’s playful and mysterious zigzag design represents Lynch’s set design for his television show Twin Peaks and spring water running under the French Alps. While the bottle’s multiple zigzags create an optical illusion, the collaboration of the two French brands is anything but. By marrying Evian’s playfulness and Kenzo’s mysteriousness, the water bottles create “a theme that united the two brands.” Evian’s Kenzo-inspired water bottles are available in 75cl and 33cl at select restaurants and retailers worldwide.
WRITTEN BY: EMILY DOOLEY
PHOTO CREDIT: KENZO
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