BALENCIAGA’s 19 winter campaign see’s Paris as the inspiration.
Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule
All clothing design involves an amalgamation between form and function and a negotiation between art and commerce. ThreeASFOUR, the avant garde design collective founded on the Lower East Side in 2005, has consistently favored an output that is more form than function, and more art than commerce. In fact, they see themselves as artists whose chosen medium is fashion, rather than as fashionistas who dutifully study trend forecasts and roll out one fan-friendly collection after another, year after year.
But if you get the aesthetic of threeASFOUR, then you get threeASFOUR. You will make it a point to acquire a few of their pieces each season which will remain in your archives forever. ThreeASFOUR clothes never go out of style because they were never in style. But the woman or man who is bold and savvy enough to incorporate ThreeASFOUR into their wardrobe is always stylish.
I could tell you about a cone-collared car coat sculpted in leather and wool from F/W 2010 or the luminous peach dress with a patterned texture reminiscent of a puffer fish’s skin from S/S 2007. But the clothes themselves are just a part of the creation process. Before a single piece of muslin is draped, the manifestation of a new garment begins with a philosophical exploration involving sacred geometry, consciousness and cultural coexistence. Yep, I’m not exactly clear on all that either, so I figured it would be best to query threeASFOUR themselves (Gabriel Asfour, Angela Donhauser, and Adi Gil), and let them explain everything in their own inimitable fashion:
ThreeASFOUR was one of 13 design teams to participate in Epson’s “Digital Couture Project” during New York Fashion Week F/W 2018 which showcased looks produced using Epson’s textile printing technology. How did you become involved with the project, and what inspired you to use the cymatic photographs of Linden Gledhill as your print and palette?
We were introduced to Epson by Mandie Erickson from Seventh House. It was a natural collaboration for threeASFOUR, a chance to experiment with their Sublimation Printing technique. We have been immersed in sound geometry, exploring different themes of the subject and Cymascope-measuring the geometry of sound in water fit right into that series. Throughout our research, we discovered the powerful images of Linden Gledhill who was photographing water vibrating through sound, and he agreed to collaborate on this collection.
Was the production of a capsule collection a natural offshoot of the Epson project or was that part of the plan from the beginning?
ThreeASFOUR saw this collection as a special project that took place between seasons and took this opportunity to introduce similar future collaborations as exciting surprises between seasons.
CymaSCOPE pays homage to archetypal threeASFOUR silhouettes: the layered puffer coat, the fitted black dress with an asymmetric hemline, etc. Did you reproduce classic ThreeASFOUR designs with the printed textiles, or create entirely new looks for “Digital Couture?”
For the project, threeASFOUR introduced these digital prints in a selection of classic silhouettes, intended to appeal to our long time customers.
Did your design process differ from garment to garment or in general, did you start with the printed textile and then begin to carve out the silhouette, or did you start with a silhouette and match it with a suitable print?
We started with the prints and then assigned the different styles then went into placing each layout specifically to the pattern and garment construction.
Are the 10 looks in the CymaSCOPE collection for sale from retail stockists or can collectors contact the atelier for purchasing information?
We are offering these items only in few select boutiques worldwide as well as through personal made-to-order.
I love the way the tights and shoes match the dresses in several of the looks. Would collectors be able to procure the entire look or is that more of a runway feature?
For this collection we created shoe covers that are incorporated in the leggings and bodysuits and those are offered for purchase only through our atelier.
In the past, you’ve produced garments using a 3-D printer. Did that technology inform your work with the Epson textile printer in any way or are the processes completely divergent?
The processes differ as they require the use of different computer programs.
The threeASFOUR design collective is often described as a group of artists who have chosen fashion as a medium, and indeed your work is in the permanent collections of The Museum at F.I.T., the Cooper-Hewitt, the Met Costume Institute and London’s Victoria and Albert Museum. How do you balance your creative exploration of form with the fashion designer’s mandate for functionality, and the marketplace’s demand for affordable price points?
ThreeASFOUR considers garment creation primarily a way of expressing a feeling or a message. Then, if the garment has a possible wearable outcome, the team will work on it further (through a few iterations) considering its functionality on and off the body.
We have been following ThreeASFOUR for a long time, and remember the old days when there were, in fact, four of you! How have you three (Gabriel, Angela and Adi) maintained such a strong working relationship and friendship for more than a decade? Are there particular points that you often hit heads on and have to work toward a compromise, or have you learned to function as a single unit?
Since we were three, the dynamics changed to a triangular relationship where the rules of the game are determined by 3 individual players (and not the 4 we were used to). At threeASFOUR we function mainly as a family with agreements as well as differences but in a threesome there is not the chance for equal sides to get in conflict. It is always a majority: two versus one.
It has been about a decade since your Circle Bag appeared on an episode of Sex and the City, and people are still talking about that bag! Would you consider a mass-produced luxury handbag to both extend your brand’s reach and to generate revenue to support your more avant-garde work?
Yes of course, it is in the planning. We are looking into handbags and shoes as an extension of the brand and the business.
Unexpected collaborations– with Yoko Ono, Travis Fitch, Patricia Correa Velasquez, and now Epson and Linden Gledhill– take your aesthetic into new directions and continue your creative exploration into consciousness and cultural coexistence. Who are you looking to collaborate with for upcoming projects? Can you hint at what you are working on for next season?
We just had a super exciting collaboration / cultural exchange with the National Museum of Art & Ministry of Culture in Cuba as well as the Rockefeller brothers in New York on a retrospective fashion show that was held in Havana on April 13, 2018. More to come…
INTERVIEW BY KAREN FRAGALA-SMITH
PHOTO CREDIT: THREEASFOUR
related posts
TWELV MAGAZINE SUMMER PARTY@PUBLIC HOTEL
As the Men's New York Fashion Week came to a close, TWELV hosted a party on June 26th for everyone in need of an unwind during this blistering summer.
BALENCIAGA PHONE HOLDER BAG
BALENCIAGA phone holder bag, first seen in the Winter 19 runway show, launches on July 12th.
BALENCIAGA made such a cutest bag! Check it out!
FASHION STORY "STARDUST MEMORIES"
TWELV MAGAZINE SPRING PARTY @PUBLIC ROOF
We had spring fashion party at Public hotel rooftop. Very successful event and all guests enjoy in our amazing night. Check out super cool guests photos by CHAMA.
DIOR MEN'S SUMMER 2020 COLLECTION
The past of the future, now becoming then.The notion of the relic – The idea of constant evolution, investigation and creation of history – Sits behind every haute couture maison. T...
FASHION STORY "LA FEMME" by CHAMA
Swedish Midsummer Party 6/21/19 By Tommy Saleh/ NY Cult
It is officially summer! Well, Midsummer if you ask the Swedes!
Raf Simons F/W 2019 Campaign
Raf Simons Fall/ Winter 2019 Campaign
Check out their newest beautiful campaign shot by Willy Vanderperre and styled by Olivier Rizzo!
Photographer: Willy Vanderperre
DSQUARED2 FASHION STORY "WONDER WOMEN"
CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"
"LESS IS MORE" AG & Blanda | Capsule Collection
The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...
M·A·C "POWDER KISS CABARET " EVENT
New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection. Sony Hall, the...
Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching
The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.
LOUIS VUITTON HOLIDAY GIFT GUIDE
Louis Vuitton Holiday Gift Guide
Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!
SMILE
Lagerfeld is Golden A Look at Chanel’s Metiers D’Art
Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...
TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF
There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.
DIOR MFW S/S19 READY-TO-WEAR
TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage
When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.
Chelsea & Walker NYFW S/S19
It was big hair, bold suits and boogie music at the Chelsea and Walker SS19 New York Fashion Week Runway Presentation last week.
Leuni NYFW S/S19
To beat the heat of the early days of fashion week, Leuni's cool Spring Summer 2019 fashion show took place on September 4th at 123 Bowery.
Chelsea & Walker x Twelv Magazine NYFW S/S19 Party @Better Days
It was Saturday Night Fever at Better Days...except that it was Sunday.
HUMANITY in Charitable Campaign #WeAreAllHumanity
In today’s political climate, more and more designers realize fashion cannot not be political.
TWELV MAGAZINE "TANABATA PARTY" @LADUREE
Summer is for easy nights with beautiful people, and the love that comes with it. That's what Tanabata, the Japanese midsummer festival, is all about.
DOLCE&GABBANA "GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
The Life Ball in Vienna
Perry Ellis. Willi Smith. Gia Carangi. Tina Chow. Franco Moschino. Herb Ritts. Way Brandy. Angel Estrada. Leigh Bowery. Chester Weinberg. Halston.
Fashion Story "Over the Hills and Far Away"
"Azzedine Alaia: The Couturier" at the Design Museum
The Design Museum in London has curated a new design exhibition in honor and exploration of the late designer Azzedine Alaia.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV is back again at Better Days on Broome Street for our monthly "Blonde Sashimi from Planet TWELV" Party.
Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule
All clothing design involves an amalgamation between form and function and a negotiation between art and commerce.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV returned to Better Days on the Lower East Side for our legendary "Blonde Sashimi from Planet TWELV" as New York City celebrated the 'medicinal' day of April 20th (4/20).
Pier59's Federico Pignatelli Proposes a Model's Bill of Rights
Federico Pignatelli, founder and owner of Pier59 Studios and the Art and Fashion Group Company and Industry Model Management called for a gathering of the fashion industry on Thursday...
Fashion Story "Ne Va Pas Tranquillement"
FASHION STORY "NE VA PAS TRANQUILLEMENT" is now available!
Maison Kitsuné X Ader Error Launch Genderless Capsule
Maison Kitsuné’s latest collaboration hit stores on Friday, as the Parisian label teamed up with Korean cult sensation Ader Error for a 15-piece, genderless capsule collection.