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HELMUT LANG FASHION STORY "MY SIDE OF THE STREET"
September 18, 2016 10:00 AM
FASHION STORY “MY SIDE OF THE STREET” is now available!
Check inside for the Full Page Editorial.
MY SIDE OF THE STREET
She is strong. She has confidence.
She is not afraid to show some skin. She is sexy– with a masculine sensibility.
She is wandering downtown in a skate park by the river. She is going somewhere only She knows. Passerbys cannot help but to notice her aura of sophistication.
« She », is the new Helmut Lang woman.
Clothes beautifully accentuate her body. Embellishments hang casually in the warm wind of late summer days. Her minimal style is reminiscent of the brand’s origins. She is simply chic, with just a tiny bit of military toughness.
She always knows how to reinvent herself– just as Helmut Lang reinvented itself after the departure of creative directors Michael and Nicole Colovos in 2014, under the direction of Andrew Rosen, CEO of Theory and Helmut Lang. Katayone Adeli and her team, even though the designer has now left the company, also played an important role in the brand reaffirmation on the fashion scene.
The Helmut Lang woman shows the world She can gracefully bring the brand’s 90’s fashion heritage to the present.
Be sure to keep an open eye for the future TWELV fashion stories.
ALL CLOTHING, SHOES BY HELMUT LANG
WRITTEN BY LOUISE GUILLOT
PHOTOGRAPHY: KEIICHIRO NAKAJIMA
STYLING: HOLLIS DE LANEY
HAIR: MATTHEW TUOZZOLI @ATELIER MANAGEMENT
MAKE UP: MIRIAM ROBSTADT @BRYAN BANTRY
FASHION ASSISTANTS: LOUISE GUILLOT, HONAMI SAITO
PRODUCER: MAKIKO ASADA
CREATIVE DIRECTOR: HISSA IGARASHI
POST PRODUCTION: DIGITAL EVOLUTION
MODEL: STASHA YATCHUK @WOMEN MANAGEMENT
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