It takes a certain kind of confidence for a designer to stage a collection in front of one of the most striking buildings in modern architecture, overlooking the magnificent cliffs and waterfront...
GUCCI LOVE PARADE CAMPAIGN
March 01, 2022 3:50 PM
Decadence is all over the menu in Gucci's latest delicious and tantalizing visionary treat. Love Parade demands the attention of your imagination. Fabric and flesh mesh together in a gorgeous sensory overload from the mind of Michelle.
Once again, he takes us on a stylized visual journey through his psyche. The essence of Gucci's most current seasonal presentation caught behind the lens of none other than Mert & Marcus. Surreal and hypnotic filled with a star-studded lineup of persona.
We witness silhouettes in a dark club atmosphere, vibrant and full of motion while styled in these fantastical garments. Instantly recognizable to our eyes are the likes of Jared Leto, Snoop Dogg, Miley Cyrus and a hoard of other modern titans of entertainment.
Groovy and almost dreamlike, in this experience we've been granted access to are the forthcoming pieces we can hope to acquire. Enigmatic accessories can be seen everywhere such as the Mask-shaped sunglasses, Double G branded fedoras, a Viscose and silk blended beautiful black bow tie, and necklaces with strawberry pendants.
Striking mainstays in this collection come in a creative variety as well. Hippy-esque bowling shirts with trippy environmental prints, romantically designed woman's platform sandals, and fierce bomber jackets with radical titles on the backside.
One could go on & on about this latest offering from Alessandro's daring and effortlessly creative soul. Most importantly it can be had by you and is now available to all. Love Parade can be found at the iconic brand's Beverly Hills and New York flagship stores and of course on Gucci.com
#GucciLoveParade
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Director of Photography: Mert Alas and Marcus Piggott
Directed by: Mert Alas and Marcus Piggott
Talents: Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg
WRITTEN BY SPENCE JULIAN
EDITED BY KAREN YABUTA
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