BALENCIAGA’s 19 winter campaign see’s Paris as the inspiration.
GUCCI Circular Lines Collection
July 02, 2020 12:30 AM
Gucci’s new circular line collection is one already drawing attention, with no surprise featuring the likes of Jane Fonda (anyone else watched her workout video on repeat?) to Lil Nas X, king princess, Miyavi and David de Rothschild. The campaign video; an undramatic, seemingly low maintenance hike ‘off the grid’ is a star-studded camping trip I definitely lost my invite for!
This is a new concept by Alessandro Michele; one to never disappoint nor bore, there is no surprise at the greatness and focus on the first collection zoning in on circular production for Gucci. The collection draws on the human desire to have a connection with nature; to be a part of a journey; the campaign shot by Harmony Korine portraying a hike through nature to your own self exploration and discovery. The iconic city folk adorned in khaki jackets, denim and that perfectly paired electric blue waist bag to the blue locks of Miyavi, make their way along the wooded backdrop to a treehouse of calm. The collection sees subtle neutrals (an uncharacteristic move by Michele) of beige slacks and denim shirts. Gucci never shies away from a good corduroy and this collection is no different; with a perfect deep orange corduroy pant. Fear not the iconic Gucci logo and beloved Gucci essentialism shines through bright yellow trainers and orange duffels; ready for the wooded road to sustainability for the industry. Gucci tackles this important issue by using recycled, organic and bio-based materials like ECONYL; a regenerated nylon made from pre and post-consumer waste! Leave it to Gucci to go up and beyond any other brand in every concept even when it comes to sustainability. I lower my hat to you Gucci. As always you have taken the cake and made it your own. Other pieces in the Gucci collection such as the accessories use metal-free tanned leather and solvent-free adhesives. Further if you were hoping to get your hands on some of that fabric offcuts to cherish and hold in your arms; I am afraid you will be disappointed as all the offcuts are recycled to make more econyl material, as part of the ‘ GUCCI-ECONYL PRE CONSUMER FABRIC TAKE BACK PROGRAM.’
The materials themselves are not the only thing tackling all the production issues living in the fashion industry; the sourcing of the materials themselves has been altered to be more sustainable and lower greenhouse gas emissions through Gucci’s annual carbon natural commitment.
The work doesn’t stop with the pieces themselves; one to always make sure even the box you will excitedly tear and rip open is just as spectacular as what is inside; the packaging includes cards displaying the story behind the entire project itself.
The campaign will drop on the Gucci ArtWalls worldwide from June 15th. So run, skip or sprint, don’t walk to: Milan’s Largo la Foppa, East London’s famous Brick Lane; Shanghai’s Fengsheng Li, Jingan district; and Lafayette Street, in Manhattan, Hong Kong’s D’Aguilar Street, Lan Kwai Fong; and Yongkang Street, Da’an District, Taipei. If these aren’t an option for you; let us not forget we live in a technological era. The Gucci App will allow users to challenge themselves to a themed quiz, responding to questions about the collection and its circular production process. Get ready to immerse yourself in a journey to not only self-exploration but sustainability.
WRITTEN BY ANNA SPROUL
EDITED BY KAREN YABUTA
related posts
TWELV MAGAZINE SUMMER PARTY@PUBLIC HOTEL
As the Men's New York Fashion Week came to a close, TWELV hosted a party on June 26th for everyone in need of an unwind during this blistering summer.
BALENCIAGA PHONE HOLDER BAG
BALENCIAGA phone holder bag, first seen in the Winter 19 runway show, launches on July 12th.
BALENCIAGA made such a cutest bag! Check it out!
FASHION STORY "STARDUST MEMORIES"
FASHION STORY "STARDUST MEMORIES" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE SPRING PARTY @PUBLIC ROOF
We had spring fashion party at Public hotel rooftop. Very successful event and all guests enjoy in our amazing night. Check out super cool guests photos by CHAMA.
DIOR MEN'S SUMMER 2020 COLLECTION
The past of the future, now becoming then.The notion of the relic – The idea of constant evolution, investigation and creation of history – Sits behind every haute couture maison. T...
FASHION STORY "LA FEMME" by CHAMA
FASHION STORY "LA FEMME" by CHAMA is now available!
Check inside for the Full Page Editorial.
Swedish Midsummer Party 6/21/19 By Tommy Saleh/ NY Cult
It is officially summer! Well, Midsummer if you ask the Swedes!
Raf Simons F/W 2019 Campaign
Raf Simons Fall/ Winter 2019 Campaign
Check out their newest beautiful campaign shot by Willy Vanderperre and styled by Olivier Rizzo!
Photographer: Willy Vanderperre
DSQUARED2 FASHION STORY "WONDER WOMEN"
FASHION STORY "WONDER WOMEN" is now available!
Check inside for the Full Page Editorial.
CITIZEN OF HUMANITY FASHION STORY "CITIZEN POL"
FASHION STORY "CITIZEN POL" is now available!
Check inside for the Full Page Editorial.
"LESS IS MORE" AG & Blanda | Capsule Collection
The AG & BLANDA capsule celebrates women, water, and the interconnectedness of the human experience, illustrating how the support of one another leads to a...
M·A·C "POWDER KISS CABARET " EVENT
New York, NY (April 10th2019)… On April 9th, the spring event season kicked into high gear with the celebration of M·A·C COSMETICSPowder Kiss Lipstick collection. Sony Hall, the...
Cartier Supports Trailblazing Female Entrepreneurs With Cash Grants and Personal Coaching
The Cartier company is renowned as a purveyor of fine jewelry for collectors who demand--and can afford--the very best.
LOUIS VUITTON HOLIDAY GIFT GUIDE
Louis Vuitton Holiday Gift Guide
Celebrate and show your love to everyone (and even to yourself) this holiday season with Louis Vuitton!
SMILE
Lagerfeld is Golden A Look at Chanel’s Metiers D’Art
Start with the exceptional savoir-faire of the French metiers d’art, sprinkle generously with ancient Egypt, add a dash of New York City 80s streetwear, and wrap it up in an iconic boxy...
TWELV MAGAZINE HALLOWEEN PARTY 2018 @PUBLIC ROOF
There was a different type of dress code at TWELV Magazine's most recent party, one that involved copious amounts of glitter, wigs, superhero capes and animal prints.
DIOR MFW S/S19 READY-TO-WEAR
On the surface, dance and fashion could appear as two distinct forms of art. Closer consideration, however, reveals similarities of monumental magnitude.
TRAVIS THE UNDERGROUND: Chelsea & Walker NYFW S/S19 Backstage
When asked by my old friend and mentor Hissa Charma to shoot the backstage photos for the Chelsea & Walker show it was an exciting new challenge for me.
Chelsea & Walker NYFW S/S19
It was big hair, bold suits and boogie music at the Chelsea and Walker SS19 New York Fashion Week Runway Presentation last week.
Leuni NYFW S/S19
To beat the heat of the early days of fashion week, Leuni's cool Spring Summer 2019 fashion show took place on September 4th at 123 Bowery.
Chelsea & Walker x Twelv Magazine NYFW S/S19 Party @Better Days
It was Saturday Night Fever at Better Days...except that it was Sunday.
HUMANITY in Charitable Campaign #WeAreAllHumanity
In today’s political climate, more and more designers realize fashion cannot not be political.
TWELV MAGAZINE "TANABATA PARTY" @LADUREE
Summer is for easy nights with beautiful people, and the love that comes with it. That's what Tanabata, the Japanese midsummer festival, is all about.
DOLCE&GABBANA "GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
"GRAFFITI SUNGLASSES ARE AS FUN AS DRAWING ON WALLS"
The Life Ball in Vienna
Perry Ellis. Willi Smith. Gia Carangi. Tina Chow. Franco Moschino. Herb Ritts. Way Brandy. Angel Estrada. Leigh Bowery. Chester Weinberg. Halston.
Fashion Story "Over the Hills and Far Away"
FASHION STORY " OVER THE HILLS AND FAR AWAY" is now available!
Check inside for the Full Page Editorial.
"Azzedine Alaia: The Couturier" at the Design Museum
The Design Museum in London has curated a new design exhibition in honor and exploration of the late designer Azzedine Alaia.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV is back again at Better Days on Broome Street for our monthly "Blonde Sashimi from Planet TWELV" Party.
Interview: ThreeASFOUR x Epson's cymaSCOPE Capsule
All clothing design involves an amalgamation between form and function and a negotiation between art and commerce.
TWELV MAGAZINE "BLONDE SASHIMI FROM PLANET TWELV" PARTY @BETTER DAYS
TWELV returned to Better Days on the Lower East Side for our legendary "Blonde Sashimi from Planet TWELV" as New York City celebrated the 'medicinal' day of April 20th (4/20).
Pier59's Federico Pignatelli Proposes a Model's Bill of Rights
Federico Pignatelli, founder and owner of Pier59 Studios and the Art and Fashion Group Company and Industry Model Management called for a gathering of the fashion industry on Thursday...
Fashion Story "Ne Va Pas Tranquillement"
FASHION STORY "NE VA PAS TRANQUILLEMENT" is now available!
Maison Kitsuné X Ader Error Launch Genderless Capsule
Maison Kitsuné’s latest collaboration hit stores on Friday, as the Parisian label teamed up with Korean cult sensation Ader Error for a 15-piece, genderless capsule collection.