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Giorgio Armani Designs Uniforms for Olympic Team
Italian fashion empire, Giorgio Armani, will design the uniforms for the Italian Olympic Team for the London 2012 Summer Olympic Games.
The EA7 Emporio Armani sportswear line is the official outfitter for the team and features a total of 50 items including formal wear, according to fashionsnap.com. We will see some of Italy’s best athletes wearing running shoes made of carbon cushion control and technology-inspired tracksuits and jackets. However, we won’t be able to see the gold, embroidered cursive hymn, “Mameri” inside of the jackets and sweatshirts. The hymn is Italy’s national anthem.
Part of the uniforms will be available for purchase in mid-June 2012 in Japan.
Here’s a sneak peak of what’s to be worn during the Olympic games in “The Sense of Being” campaign. The promo trailer is in slow motion and is both inspiring and impressive with its black and white theme.
WRITTEN BY: GENEVIA SAWYER
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