FASHION STORY “CORY ROBERTS" is now available!
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G-Star X Pharrell Collaboration: RAW FOR THE OCEANS
February 25, 2014 12:44 PM
Following the debut of his now infamous Vivienne Westwood (or Arby’s if you're feeling sassy) hat at the 2014 Grammy’s, Pharrell announced his plans for a different kind of fashion statement during New York fashion week.
Pharrell has entered a long-term alliance with G-Star in order to leverage his place in the fashion ecosystem to achieve the ultimate goal of driving consumer action for cleaner oceans. The “RAW for the Oceans initiative” is not only innovating the way we recycle but also highlighting the paramount link between the environments, fashion and sustainability. The collaboration will manufacture plastic taken from the ocean into fiber’s used for the line of denim available August 15th.
Listen to the Pharrell elaborate on the partnership set to an exclusive version of his Oscar-nominated song "Happy" here.
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