FASHION STORY “CORY ROBERTS" is now available!
Check inside for the Full Page Editorial.
Fendi Fall/Winter 2014 Campaign backstage shots
July 30, 2014 8:08 AM
For FENDI’s fall/winter 2014 campaign, KARL LAGERFELD stepped behind the cameras to shoot the ad. The campaign entitled,“ROMAN ARCHES”, is set in the iconic PALAZZO DELLA CIVILTÀ ITALIANA, future roman headquarter of the luxury house and pays homage FENDI's richness and the highest standards of craftsmanship, especially in FENDI furs, and to the eternal city, Rome
LAGERFELD states, “For FENDI Fall/Winter 2014-15 advertising campaign, I chose Palazzo della Civiltà Italiana, because it is one of the most graphic building in the world and one of the most famous building of modern Rome. This campaign expresses what Fendi is about for next Fall. It is very Italian, it is very roman, it is very luxurious but at the same time it has a modern and young approach.”
But the location wasn’t his only exceptional choice. Top models NADJA BENDER and ASHLEIGH GOOD are featured in the campaign. Together the two both embody the spirit of the collection, posing strong and seductive with the PALAZZO DELLA CIVILTÀ ITALIANA as their backdrop.
The juxtaposition of the clean hard lines of the PALAZZO DELLA CIVILTÀ ITALIANA and the soft luxurious furs showcased in the ad create captivating visuals that are so essential in fashion today. FENDI’s iconic bags such as the PEEKABOO, 2JOURS, THE 3JOURS, and the new BY THE WAY are also presented in the ad.
The fall/winter advertising campaign, comprising 14 single and double-page visuals, will break in the August 2014 issues of worldwide magazines.
WRITTEN BY: KAMARA WILLIAMS
related posts
Contemporary Luxury Welcomes #TFWGucci
The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...
FASHION STORY “MY OWN STORY"
FASHION STORY “MY OWN STORY" is now available!
Check inside for the Full Page Editorial.
FASHION STORY "PLAY DEAD"
FASHION STORY "PLAY DEAD" is now available!
Check inside for the Full Page Editorial.
CHANEL PFW F/W2017 READY-TO-WEAR
Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.
FASHION STORY "PLASTIC WOMAN"
FASHION STORY "PLASTIC WOMAN" is now available!
Check inside for the Full Page Editorial.
MIU MIU PFW F/W2017 READY-TO-WEAR
On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show. For the designer’s more spontaneous...
FASHION STORY "DEN DANSKE PIGE"
FASHION STORY "DEN DANSKE PIGE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW F/W2017 READY-TO-WEAR
Before witnessing the rhythmic succession of models down the catwalk, the audience experiences an atmosphere created by a ballet of sounds and lights dancing...
PRADA F/W2017 READY-TO-WEAR
We live in a highly politicized climate, and the fashion world is no exception.
SAINT LAURENT PFW F/W2017 READY-TO-WEAR
The insurmountable responsibility of designing a collection for Saint Laurent goes without saying.
JIL SANDER NAVY FASHION STORY "MIRROR MIRROR"
JIL SANDER NAVY Fashion Story "MIRROR MIRROR" is now available!
Check inside for the Full Page Editorial
GUCCI F/W2017 READY-TO-WEAR
Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...
Kiesza Exclusive Interview / Fashion Story "KIESZA"
Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!
Check inside for the Full Page Editorial
Miu Miu S/S2017 COLLECTION “Suddenly Next Summer”
Imagine yourself wearing whimsical patterns on a warm sunny day on the sandy coast of California.
Giuseppe Zanotti S/S2017 Collection “Raw Beauty”
The latest Giuseppe Zanotti advertising campaign was captured by Mario Sorrenti, and Spring-Summer 2017 “Raw Beauty” certainly does not...
TWELV MAGAZINE NEW YEAR PARTY @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
Dior Lady Art
"I have always been interested in getting my work out into the world," said artist Chris Martin in a promotional video shot for his collaboration with Dior, entitled "Dior...
Fashion story "The Golden Child "
FASHION STORY "THE GOLDEN CHILD" is now available!
Check inside for the Full Page Editorial.
Chanel 2017 Métiers d’Art Collection
Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.
FASHION STORY "HAPPY ENDING"
FASHION STORY "HAPPY ENDING" is now available!
Check inside for the Full Page Editorial.
Viktor & Rolf Exhibition Opens in Australia
From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...
BEAUTY STORY "LA STRADA"
BEAUTY STORY “La Strada" is now available!
Check inside for the Full Page Editorial.
ICB FASHION STORY "ICB"
FASHION STORY “ICB" is now available!
Check inside for the Full Page Editorial.
Miu Miu "SUNSET TO SUNRISE" Croisere2017 CAMPAIGN
Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.
DKNY FASHION STORY "DAZED KIDS NEW YORK"
FASHION STORY “Dazed Kids New York" is now available!
Check inside for the Full Page Editorial.
TWELV MAGAZINE HALLOWEEN PARTY "DEATH ON THE DANCEFLOOR" @HAPPY ENDING
Find and enjoy more photos on TWELV Facebook
CHARLOTTE OLYMPIA x BARBIE
British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.
FASHION STORY "MAO"
FASHION STORY “MAO" is now available!
Check inside for the Full Page Editorial.
Hermès - La Fabrique de la Soie
« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.
VIKTOR & ROLF FIRST MARIAGE COLLECTION WITH JUSTIN ALEXANDER
Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.
MOSCHINO S/S2017 READY-TO-WEAR
MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP!
60+ Charming Cut-Outs for 34 Dolls
FASHION STORY "ESTEE"
FASHION STORY “ESTEE" is now available!
Check inside for the Full Page Editorial.
LOUIS VUITTON PFW S/S2017 READY-TO-WEAR
For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.