FASHION STORY “CORY ROBERTS" is now available!
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FASHION STORY “MAO" is now available!
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MAO
In this MAO PR Special, Helene brings provocative-punk to a deserted Lower East Side skatepark. As if anticipating a concert, she squints as the sun bounces uncontrollably from a pair of shimmering golden trousers. Embellishment like cave- grown stalagmites adds a sharpness to her eccentric assemblage. She lets the breeze pass through her hair as if it’s the screams of an incessantly singing crowd, barely visible through the lights of a psychedelic concert hall. As the lone skateboarder screeches by, grinding the concrete to an airborne dust, she imagines a smashing guitar. The humming murmur of the crowd quickly grows into a frantic scream. But she loses her dream-like state as a shadow is cast upon her closed eyes. The unsuspected skater approaches and they ally on the basis of attitude and spirit. Helene embraces the alternative spirit– the punk– anything that feels out of place, in the right way, whether it be a safety-pin adorned minidress or a cargo vest, like bulletproof protection, strapped around a sheer gown. Despite her military gear, she feels peace in the concrete canyon, letting the afternoon sun cast an acute, white radiance onto her skin.
ALL CLOTHING BY MAO PR
WRITTEN BY HOLLIS DE LANEY
PHOTOGRAPHY: JIMMY MINGSHUM
STYLING: YOSHI MIYAMASU
HAIR: TAKAYOSHI TSUKISAWA
MAKE UP: KENTO UTSUBO
STYLIST ASSISTANTS: HOLLIS DE LANEY, HONAMI SAITO
PRODUCER: MAKIKO ASADA
MODEL: HELENE DESMETTRE @SUPREME MANAGEMENT
FASHION STORY “CORY ROBERTS" is now available!
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The swaths of newfound Gucci aficionados are certain to be charmed by the fashion house’s latest collaborative campaign, #TFWGucci (“That Feel When” or “That Feeling When”), a meme-based, creative...
FASHION STORY “MY OWN STORY" is now available!
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FASHION STORY "PLAY DEAD" is now available!
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Karl Lagerfeld has done it once again with an impressive “launch” of Chanel’s Fall-Winter 2017 ready-to-wear collection.
FASHION STORY "PLASTIC WOMAN" is now available!
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On the final day of Paris Fashion Week, Miuccia Prada swept fashion connoisseurs into a teenage dream at the Miu Miu Fall-Winter 2017 ready-to-wear show. For the designer’s more spontaneous...
FASHION STORY "DEN DANSKE PIGE" is now available!
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We live in a highly politicized climate, and the fashion world is no exception.
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Kicking off Milan fashion week, Gucci introduced its Fall-Winter 2017 ready-to-wear collection in “The Alchemist’s Garden: an anti-modern laboratory.” Septum piercings, shining...
Kiesza Exclusive Interview / Fashion Story "KIESZA" is now available!
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FASHION STORY "THE GOLDEN CHILD" is now available!
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Karl Lagerfeld introduces Chanel’s beautiful Pre-Spring collection at the luxurious Ritz Paris.
FASHION STORY "HAPPY ENDING" is now available!
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From October 21, 2016, to February 26, 2017, the Dutch design duo Viktor Horsting and Rolf Snoeren are hosting their fourth solo exhibition, Viktor & Rolf: Fashion...
BEAUTY STORY “La Strada" is now available!
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FASHION STORY “ICB" is now available!
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Miu Miu has just released the Croisiere 2017 Campaign for their new collection, captured by fashion photographer Alasdair McLellan.
FASHION STORY “Dazed Kids New York" is now available!
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British luxury shoe and accessory designer, Charlotte Olympia, is having her childhood dream come true.
FASHION STORY “MAO" is now available!
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« Hermès »… One of the first things that come to mind when hearing this name is the brand's worldwide famous carré.
Nothing is more attention grabbing than pure ingenuity, especially when it is expressed and executed properly.
MOSCHINO: LET'S PLAY PAPER DOLL DRESS UP!
60+ Charming Cut-Outs for 34 Dolls
FASHION STORY “ESTEE" is now available!
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For the first time, the Louis Vuitton fashion show on October 5 took place in the future home of the brand’s store, located exclusively at Paris.