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Comfy Confidence
March 26, 2014 11:16 AM
“The Red Sneakers Effect,” a study done by Harvard Business School, argues that the confidence required to forgo conforming in both professional and nonprofessional settings is perceived as a sign of status and wealth when executed intentionally.
Those who don’t follow strict dress codes, like Pharrell who wore shorts to the 2014 Grammy’s or those who sport sweats when shopping for luxury brands, seem to have authority and effortlessly belong in a variety of settings.
TWELV has taken this study to heart and curated spring’s dressed down pieces to give you a dash of daring confidence to be comfortable, casual and unapologetically yourself this season.
1. Gucci, $595
2. Marc Jacobs, $1,500
3. Acne Studios, $130
4. Mother Of Pearl, $370
5. Zoe Karssen, $75
6. Rag & Bone, $297
7. Kenzo, $295
WRITTEN BY: MOLLY MURRAY
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