1.
Chips Ahoy!
December 04, 2012 4:14 PM
Hoorsenbuhs is back and better than ever. TWELV sat down with our favorite rock ‘n’ roll jewelry designer, Hoorsenbuhs founder Robert Keith, to chat about the re-launch of their delectable Chip Ring Collection and other upcoming goodies the designer has in store.
Since we last interviewed you for TWELV, your designs have had continued success and recognition, being worn by celebrities like Katie Holmes and David Beckham, and have been featured in magazines from Men’s Health to Vogue. How have you been handling the increasing popularity? Has it influenced your approach to design?
All of the recognition has definitely been exciting —letting us know that this is something relevant to what’s happening right now in the rest of the fashion world. In terms of influence, it hasn’t really done much on that front because that’s not the way I design, nor how we develop projects. It comes like a giant flood. I’ll have a dry spell then all of a sudden, something will just come to me and I’ll bust out with a 30-piece collection in one day. Sometimes you wonder, “Wow, am I washed up?” and then all of a sudden you’ll be cleaning the sink and BOOM!
Your tri-link and phantom rings are so distinctive and recognizable. . Why did you decide to re-launch the Chip Ring collection? Can you tell me about the rings and what inspired their design?
We did a soft launch of the Chip Ring a while ago, but sometimes your focus is on different things. Then people started to request it and we began to pay attention to it again. All the designs I do, I take from different proportions of [our] maker’s mark as a point of reference. It’s a very strange phenomenon because it keeps offering new things the more I pay attention to it. I love it. And with the Chip Ring—if you isolate one of the links of the chain on the maker’s mark, look down at it and turn it on its side, you’ll see that the negative space looks like the Chip Ring. When other people design rings, they design from the point of view of looking straight down at the fingers. For the Chip Rings, I designed for how your hand hangs naturally by your side.
Is Hoorsenbuhs planning anything special for the holiday season?
No, we don’t roll like that [laughs]. It’s not “bah, humbug!” or anything, but it’s just that the pieces and inspiration come when they come. We don’t follow the hallmark calendar, trends or holidays. It happens when it happens and it’s available when someone wants it.
So, what’s in store for the future of Hoorsenbuhs and the direction of your designs?
In the near future, we’re launching our bridal collection at Barney’s in New York. It’s been getting amazing reception from everyone who sees it. I did some bridal pieces in the past for private clients, and now we’ve partnered with Forevermark Diamond so the conception really came into clarity. The second thing is our new location at Just One Eye. That relationship is exciting because Paolo Russo, who is really interested in creating some one of a kind pieces and concepts, gives our company a chance to execute some of our ideas in other product realms, like our leather shoe buckle that was featured in The New York Times. There are 30 ideas currently on the table and we’ll be happy if three of them see the light of day as long as those three pass our, “is-it-classic-enough” test. See, that’s what we go for: classic rather than trendy. I have a ring that I made 5 years ago and its sitting on my desk unfinished, not cleaned—nothing. A few weeks ago it caught the eye of a few people who asked about it and suddenly, it fired me up again. Sometimes, things just have to sit around and marinate for a while.
You can purchase Hoorsenbuhs at fine luxury retailers like Barneys New York, or by contacting the atelier directly. Visit Hoorsenbuhs.com for more info.
WRITTEN BY: TERRI TROVATO
related posts
TWELV'S CHRISTMAS WISH LIST #2: Features Director: Stephen Fisher
FASHION STORY "Jena in Blumarine"
Jena from Wilhelmina in Blumarine's Fall 2013 collection.
Check inside for the Full Page Editorial
TWELV'S CHRISTMAS WISH LIST #1: Fashion Editor Tina
1. Native Union Pop Retro Phone $125 - Throwback time - How chic would it be to sport this golden handset around town?
Ann Demeulemeester Leaving Her Brand
Ann Demeulemeester announced Wednesday that she has decided to leave her company.
Prada debuts Wes Anderson short film
Prada debuted the 8 minute short film titled "Castello Cavalcanti" in the usual Wes Anderson style with stone faced humor and short tactical dialog.
TWELV HOROSCOPE SS14 #4: LILAC
Pastel shades are typical of the spring, this season one particular pastel hue floating down many runways is lilac.
Public School: Success in a Nutshell
Being considerably new to the fashion world as individual designers, the founders of Public School has definitely gotten off to a smooth start.
TWELV HOROSCOPE SS14 #3: BLACK AND WHITE
Black and white proved to have staying power for the spring. Some variation of the timeless combination emerged in almost every collection for the season.
TWELV HOROSCOPE SS14 #2: METALLICS
Stunning metallic sheens adorned the spring and summer runway for the 2014 season.
TWELV HOROSCOPE SS14 #1: GRAPHIC SEE-THROUGHS
Welcome to TWELV Horoscopes Spring/Summer 2014, as we lead up to spring the TWELV Fashion team will work hard to scavenge the runways to put together the hottest trends for spring and summer 2014...
Nicolas Ghesquière Named Louis Vuitton’s New Creative Director
Nicolas Ghesquière was announced as Louis Vuitton’s new creative director on November 4.
LAUNCH OF ISSUE 4 "MUSE" WITH LAKE BELL
We are thrilled to announce the launch of our fourth issue "MUSE" with beautiful cover girl Lake Bell!
DIESEL for SUCCESSFUL LIVING
Diesel's new Successful Living collection for Fall 2013 was not only revolutionary in its interpretations of what you need for your chic home, but in its production.
LOVE ME MORE, JEAN PAUL GAULTIER
At the corner where fashion meets fine art, there stands Jean Paul Gaultier, four decades of his glory and avant-garde haute couture all packaged into the beautiful Brooklyn Museum under the...
Art and Excess: Chanel S/S2014 Collection
Karl Lagerfeld’s SS 14 collection for Chanel was youthful and playful in its celebration of art and excess.
MARC JACOBS SAYS GOODBYE TO LOUIS VUITTON
Marc Jacobs “goodbye song” to Louis Vuitton was an extravagant experience meant to celebrate the “showgirl in all of us,” and boy did it.
Genius of Nature: Randomness and Pattern @ Aaron Faber Gallery
“Goldsmithing is the same act of creation as a plant growing or the universe expanding: it is organic, cosmic and perfectly natural,” describes exhibition curator Patricia Kiley Faber at Aaron...
DOLCE & GABBANA PAY TRIBUTE TO A GRECO-ROMAN DREAM
With so many designers changing up the color palette for Spring 2014, Dolce & Gabbana stuck to what they do best--creating beautiful awe-inspiring pieces, while showcasing romantic Greco-Roman...
The Meteorite Collection - David Yurman
TWELV was invited to join experimental jeweler, Evan Yurman, and visionary curator, Neville Wakefield, to celebrate the launch of David Yurman's new collection; THE METEORITE COLLECTION.
A New York Fashion Week Minute with Jonny Cota
Even during crunch time, Skingraft designer Jonny Cota happily opened up to TWELV about his first New York Fashion Week show.
Dior Homme's "Futuristic Elite"
Dior Homme opted for a short film titled “The Players” to showcase their Autumn/Winter 2013-2014 collection.
MEOW! THE GREAT GAULTIER AND OUR OTHER FALL2013 COUTURE FAVORITES
It’s that time again; New York Fashion Week is just around the corner.
Miley in Terry by Moscot
Renowned fashion photographer Terry Richardson has added his latest starlet to his repertoire of celebrities donning his glasses before the camera.
Marchesa Voyage Launch Party
Fashionistas from all walks of life assembled atop the Gramercy Park Hotel Thursday, August 15th, to celebrate the launch of Marchesa Voyage, the highly-anticipated diffusion line from designers...
FASHION STORY "BOYS KEEP SWINGING"
Fashion Story "BOYS KEEP SWINGING" is available!
Check inside for the Full Page Editorial
Holidays by Dior and Dior Homme
Ready or not, summer is almost over, which means holiday shopping is looming. Dive in with decadent designs from Dior and Dior Homme, who recently released their Holiday 2013 gift collections.
New Faces of G-Star
A Russian-trained ballerina and a Euro-indie rock star may seem worlds apart, but they have both been chosen to launch G-Star Raw’s upcoming Autumn/Winter ’13 campaign.
SHOCK THE WORLD
G-SHOCK by Casio held its annual “Shock the World” event and celebrated its 30th anniversary Wednesday night at Basketball City on Pier 36.
BEAUTY IN CONTRAST, A DAVID YURMAN EVENT
A glamorous rooftop soiree with America’s hottest model, Kate Upton, happened last Tuesday, July 30th to debut the new campaign for David Yurman “Beauty in Contrast” collection.
FASHION STORY "LOVE ME HATE ME LOVE ME HATE ME"
Exclusive Fashion Story "LOVE ME, HATE ME, LOVE ME, HATE ME" is now available!
Check inside for the Full Page Editorial
KOTOBA: Fashion Sustainability Meets Punk-Prep Knitwear
Representing absolutely no garment excess waste, made exclusively in America, and controlled attitude, Kotoba’s FW’13 Form & Allusion collection is hard not to get excited about.
GUCCI SYNC
Social networking is a way of life, no way around it. Gucci has launched a new fun and young watch, SYNC. Social. Young. Network. Community.
GUESS HOLIDAY PREVIEW
Red inverted triangle; stand-alone question mark; black and white iconic images – the GUESS headquarters in New York embodies its trademark symbol to a T.
ALAIA X TWELV MAGAZINE
Editorial Video, "BALLERINAS FOR TWELV" is now avaialble!
Check inside for TWELV's Ballet Editorial Video
A Queen Within
This autumn we will all be bowing to the queen as she rises in a new exhibit which will be held at The World Chess Hall of Fame Museum in St. Louis.