Chanel BoyFriend Watch Celebration at the #CocoClub

November 13, 2017 2:00 PM

Chanel's latest Instagram-geared affair celebrated their BoyFriend watch collection, a line of angular, masculine watches for women. In quintessential Chanel spirit, the Wing in Soho was transformed into a decadent celebration of watches, feminine strength, and of course, music, food and drink. The “Coco Club” was equipped with a game room of ping pong and pool tables, with every detail down to the ping pong paddles adorned with interlocking C’s. 

Attendees sipped the of-the-moment activated charcoal cocktails from the “BoyFriend Bar” as a Chanel tweed clad DJ steered the ambience of the party leading up to a live band and vocalist performance. Visitors were also welcome to order delicacies at the café, write postcards in the Coco Club library, and even indulge in makeup touch-ups by a select team of Chanel artists.

Following several nights of invite-only experiences, the space was opened up to the public on Sunday, November 12th. Inspired by traditional men’s social clubs, the Coco Club invited guests to “Become a Woman to Watch,” providing all the furnishings for exclusive and exquisite relaxation. 

 

WRITTEN BY HOLLIS DE LANEY

PHOTOGRAPHY BY KEIICHIRO NAKAJIMA

 

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