Fashion Story "REAR WINDOW IN MIU MIU" is now available!
Check inside for the Full Page Editorial
The latest collection from Frame Denim comes like a soft ripple, wending and spreading itself through the fashion world in an organic wave. Erik Torstensson and Jens Grede, the founders, decided from the start that they wanted it to be that way– charming, understated, and against-the-grain.
It was natural, then, that they chose Bruce Weber to photograph the line. They had long admired the man who brought clarity to 80s and 90s fashion photography, and earlier in their careers would have jumped at the chance to count him among one of their storied collaborators. But it was not as collaborators they came to him, but as friends, having built a relationship of trust through years of phone calls, shared drinks, and chance meetings in Miami.
The present culmination of that relationship is the bold, graceful beauty in the photographs. Yes, they’re quirky and seem born of the kind of carte blanche creative control which only comes from adulation. And for the record, yes, they did just ship Bruce a box full of denim and asking for nothing more than his own interpretation. But that’s only the start of the story. These pictures are a statement about jeans, about how they can be more than just an over-sexualized leg-line or an archetypal icon of America. They’re a twinkle in the eyes of some hunk wearing a turban, and a promise to be relaxed and well-adjusted, no matter the circumstances.
At the end of the day, we buy into fashion partly because of how it makes us look and partly because of how it makes us feel. The real beauty of an organically growing project like the latest by Frame is that it grants us a glimpse of how those two impulses come together. We can look stunning, and funny, and sexy, and calm all at once, even in something as “normal” as jeans, so long as we promise to look at ourselves and one another with optimism, and friendship, and openness.
View the complete visual story at FRAME.
WRITTEN BY CHRISTOPHER SIEMER
EDITED BY HOLLIS DE LANEY
PHOTO CREDIT: FRAME
PHOTOGRAPHY: BRUCE WEBER
Fashion Story "REAR WINDOW IN MIU MIU" is now available!
Check inside for the Full Page Editorial
On Tuesday May 28th, Comme des Garçons PLAY and Converse Pro Leather Collecion will debut their newest sneaker collaboration in New York City.
Parsons The New School for Design hosted its annual Fashion Benefit red carpet event on Wednesday, May 23.
Fashion Story "FADE TO WHITE" is now available!
Check inside for the Full Page Editorial
TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.
Tomas Maier’s Fall Winter collection for Bottega Veneta explored updated classic silhouettes with modern details, fully representative of his French and Italian roots.
On May 8, RISD grad and designer Jenny Lai of "NOT" collaborated with dancer Mary Ellen Beaudreau for a performance at the South Oxford Space with The Alliance of Residences Theatres in Brooklyn...
Renowned designer Jonny Cota of SKINGRAFT has opened the brand’s first boutique in Nolita on Manhattan’s Prince Street.
On May 7, Carrera Sunglasses hosted Ignition Night to celebrate their new line of sunglasses and honor the brand’s roots: “Racing Since 1956”.
Hogan McLaughlin has already titillated the fashion community with his collaboration with his muse Daphne Guinness and produced pieces for Lady Gaga's "Born This Way Ball".
Former editor-at-large for Vogue and well-known influential fashion personality, André Leon Talley is now editor-in-chief of Numero Russia and continues as contributing editor of Vogue online.
On Tuesday April 9th Twelv Magazine hosted a party at Santos Party House to celebrate the launch of the newest issue of Twelv.
Chrome Hearts merchandise was first featured in a New York store in 1995.
My guilty pleasure in handbags materialized when I came across two young, French-Italian designers, Antonine Peduzzi and Luisa Orsini, of handbag label TL-180.
Brazilian designer, Carlos Miele, has been showing his eponymous collection for a decade at New York Fashion Week, but surprised the fashion industry when opting to show his AW'13 collection at...
MARC by MARC JACOBS RTW FALL’ 13
Coming off of a worldwide exclusive for Saint Laurent’s SS’13 season, Caitlin Holleran (DNA) is one young beauty that should be on your radar this upcoming season. Chek Wu, Chama, & Maria...
The announcement of an exclusive capsule collection between Maison Kitsune and Oliver Peoples seemed only natural as the two brands, driven by a similar aesthetic and minimal design...
While Prabal Gurung has been creative director of the iconic Japanese label ICB since its re-launch during the AW'12 season, this outing marked his debut runway show with the brand during NYFW.
For his AW’13 Collection, Parbal Gurung took inspiration from Time Magazine’s ‘Best Inventions of the Year 2012’ feature on body armor for woman. Naturally, then, his newest outing...
The luxury brand Bottega Veneta recently announced their collaboration with famed photographer Peter Lindbergh on their Spring-Summer ’13 ad campaign.
With fast-fashion retailers mimicking designers’ collections weeks after they’re shown on the runway, and the intense pressure put on designers to now deliver a minimum of four collections a year...
You might not have noticed, but back in early October, right between The Highline, all the meatpacking district nightlife hotspots, and the Chelsea projects, a new designer boutique opened up at...
After 30 years of dressing many of the world’s most beautiful women, Azzedine Alaia, with the help of Beaute Prestige International, announced yesterday the upcoming release of the brand’s first...
Fashion Story "BEAUTY GOD" is available!
Check inside for the Full Page Editorial
The next stop on the fashion calendar brings us to Italy, first to Florence with Pitti Uomo filled with menswear tradeshows and finally to Milan where some of the most renowned designers showed...
After a celebrated 10 years of collaborating, Yohji Yamamoto and Adidas take their partnership on a new venture. The announcement of Y-3’ first fragrance, Black Label, will take...
The AW’13 season kicked off last week in London with three days devoted to men’s collections from burgeoning new talents as well as industry veterans like Tom Ford and Alexander McQueen.
Since July 2011, Iris van Herpen has presented her couture collections during Paris Couture Fashion Week as an invited guest of la chamber syndicale de la haute couture.
In a recent photo shoot, TWELV got up close and personal with the prowess that makes G-Star a force to be reckoned within the competitive world of denim design.
Miuccia Prada is always fascinated with the conflicting components that surmise contemporary femininity: the freedoms of modernity flush with the constraints of upholding rigid traditions. This...
Damien Hirst is one of the most renowned contemporary British artists, best known for his assortment of “Circle” or “Dot” paintings which were first conceived in 1988 with the original painting: “...