No make-up company has a more storied history firmly ensconced in New York showbiz.
NEW TYPE #23: ANE AMOUR – IYALA ANNE INTERVIEW
June 23, 2017 1:00 PM
“Introducing a talented designer giving sophisticated femininity an edge”
Born and raised in New York City, Iyala Anne launched her line, Ane Amour in 2013. On top of her clear vision for fashion, she dances ballet, sings and records songs, painting and even teaches Yoga. TWELV Magazine has just collaborated Iyala for the Ane Amour Fall/Winter 2017 Collection “Daughters of Artemis,” and the entire story is coming soon!
--------IYALA ANNE INTERVIEW--------
1. You have talent in a lot of different backgrounds– ballet, making music, painting and yoga, for example. What lead to your career in design?
IYALA: It was always a passion of mine. Starting at a young age I would make my own clothes and would love to see my ideas come into fruition by sewing them into garments. In high school, I decided I didn’t want to go into the fashion industry, and so I decided to pursue fine arts/painting. Later on in life, I decided to circle back as my passion for design was still very much present within me, and I started Ane Amour.
2. Your middle name is Anne. Is Ane Amour derived from your name? Is there a story behind the brand’s name?
IYALA: I thought about my middle name, Anne and the meaning which is grace or grace of god and I came up with ANE AMOUR, deleting one of the N’s and having a name that translated to “a love affair with grace.” My hope was that my designs would inspire women to express their love affair with grace and the freedom to express the different facets of grace..
3. I love the shape present in your designs. What are your main concerns when approaching garment design?
IYALA: Thank you! I try to think of the whole. How the lines of the piece work, and if they will relate to another piece, fabrics that will work best, the overall vibe or feel of the design and does it offer versatility, like can it be dressed up or down, and is there a timeless feel to the design.
4. The Fall/Winter 2017 collection features a lot of black, purple, and green tones. Is there any meaning behind these colors? What is your color or fabric selection process?
IYALA: Yes, the theme for that collection was “Daughters of Artemis” and so the green was representative of the earth element, pertaining to the goddess of agriculture. Purple, a color denoted for it’s spiritual and regal qualities was inspired by the one pointed concentration (or meditation) of Artemis as The Archer. Black was a symbol of the modern day Artemis, all of the women fighting for women’s rights today on the city streets yet still connected to the wild world of nature.
My color and fabric selection is very personal and pretty instinctual. When I see something I know if that’s the fabric. My color palette is very much inspired by nature where I find the most diverse and pure representations of color.
5. What do you enjoy most about designing clothing? What aspect is most challenging?
IYALA: I love having an image in my head come through like a lightning bolt and then to see that vision come to life in a garment. Sometimes it’s challenging when there are obstacles in producing the vision like working out the functionality of the design or finding the right fabric.
6. Your personality feels deeply respectful, strong, and spiritual. What kind of woman do you imagine for your designs?
IYALA: I imagine women of all ages, who think out of the box, love to express themselves, honor their inner beauty, and are creative types who are not bogged down by rules.
7. If you don’t mind us sharing, you have a baby on the way. That’s really exciting! How do you plan on balancing being a mother with your work?
IYALA: I feel the act of creating a life, bringing life into the world and raising a child is a next level creative endeavor! I feel very blessed to be able to bring my baby to work with me and to have an inclusive experience of mothering and continuing my work. I think it will be one of those things that I will learn about as I go. I can only imagine there will be some lessons in the strength that is present in surrender.
8. Do you expect becoming a mother will affect your inspiration or passion?
IYALA: I think it is inevitable. How it will is yet to be seen...
9. Do you have any other upcoming projects you can share with us?
IYALA: I have gone back into the studio and have begun working on new music.
10. What do you see as the ultimate goal of Ane Amour?
IYALA: Time will tell...
INTERVIEWED BY MAKIKO ASADA
EDITED BY HOLLIS DE LANEY
PHOTO CREDIT: ANDREW HOLTZ @HOLTZ PHOTOGRAPHY
related posts
Alcone 65th Anniversary @Capitale: Interview with CEO Maria Stewart
Ikemen #35: Zaher Saleh
IKEMEN (ē´k´mɛn): Japanese Slang
"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"
Interview: Neurosurgeon-turned-Artist Keith Kattner on the Surgery of Classical Painting
Dr. Keith Kattner does not have the typical background one would expect of a successful neurosurgeon.
New Type #27: Nika Tang Interview
San Fransisco-based designer Nika Tang has emerged as boldly committed to her ideology as to her pieces. Her namesake brand centers...
Interview: Becky Donnelly's Fashion Creatures
Quirky girl from Dublin with a penchant for drawing fantasy creatures relocates to London after art school.
Kaimin Interview & S/S18 "Slut from the Future" Presentation @ the Top of the Standard
Pulsing with a heavy beat and hazy with a deep rouge glow, the Top of the Standard is as glamorous a place to be as ever. And tonight it is packed with partygoers.
Yasmina Alaoui Interview & Opera Gallery Exhibition
Yasmina Alaoui burst onto the international arts scene in 2003 with "Tales of Beauty," a collection of nude...
Søren Solkær Interview
Stepping out of a cab into the urban symphony of Midtown, the entryway to The Quin Hotel was easy to spot— with classic architecture and...
Kyra Ross of Mona Liza Studios Interview
TWELV sat down with the charismatic Kyra Ross, founder of Mona Liza Studios which falls under his larger moniker "...
Ira Sumbaeva Interview
TWELV sits down with model Ira Sumbaeva to give a glimpse into the story of the cutest Belarusian...
Benjamin Shine Interview: Master of Tulle
Benjamin Shine is an award-winning international artist whose work stretches across industries from fashion...
New Type #25: Mémère – Sarah LeBlanc Interview
Upon arriving to the Mémère studio, it felt like stepping from the bustle of New York City...
IKEMEN #34: GABRIEL LIBERTY
IKEMEN (ē´k´mɛn): Japanese Slang
"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"
NEW TYPE #23: ANE AMOUR – IYALA ANNE INTERVIEW
“Introducing a talented designer giving sophisticated femininity an edge”
NEW TYPE #22: Allina Liu INTERVIEW
Born and raised in New York City– we could also add, "in love with”– Allina Liu is a refreshing womenswear designer, who questions the...
NEW TYPE #21: Kendall Miles INTERVIEW
“My passion is shoes. Kendall Miles shoes are beautiful, alluring and handcrafted in Italy: the perfect pair for the woman who knows who she is and where she wants to go.”
NEW TYPE #20: Shahista Lalani INTERVIEW
"Introducing an emerging designer creating captivating leather fashions."
NEW TYPE #19: PAMPLEMOUSSE - Danica Zheng Interview
“Introducing a dedicated, innovative designer to awaken every woman’s inner voice.”
NEW TYPE #18: BOOM DONE SHOP - LIAM BERGIN INTERVIEW
“Introducing the new hot British ethical apparel brand BOOM DONE SHOP”
NEW TYPE #17: NAMILA - NAN LI AND EMILIA PFOHL INTERVIEW
NAMILIA was founded in 2015 by Berlin based designers Nan Li and Emilia Pfohl. The duo met while attending University of the Arts Berlin.
Isabel Dupre Interview
Isabel Dupre Interview is now available!
Check inside for the Full Page Interview.
IKEMEN #33: DANIEL VIEDMA
IKEMEN (ē´k´mɛn): Japanese Slang
"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"
Judi Harvest INTERVIEW
“We’re all bees, we need to dance more and always search for beauty,” Judi Harvest proclaims.
BEHIND THE SCENES #4: Nicola Formichetti
TWELV's Behind the Scenes takes a step back and visits the masterminds behind the camera.
IKEMEN #32: TERRY DOE
IKEMEN (ē´k´mɛn): Japanese Slang
"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"
Name: TERRY DOE
NEW TYPE #16: LINDER - SAM LINDER AND KIRK MILLAR INTERVIEW
“Introducing a new generation of quick and fresh minded designers”
IKEMEN #31: CORNELIUS LOY
IKEMEN (ē´k´mɛn): Japanese Slang
"REALLY, REALLY, RIDICULOUSLY GOOD LOOKING PEOPLE"
Takarazuka CHICAGO Cast Members Interview
“All Japanese, All Women, All that Jazz! We interviewed three cast members of Takarazuka CHICAGO who preformed in the Lincoln Center Festival in 2016.
Sean O’Pry EXCLUSIVE INTERVIEW "Good Ol’ Georgia Boy”
SEAN O’PRY EXCLUSIVE INTERVIEW
"GOOD OL’ GEORGIA BOY”
R.I.P. Bill Cunningham
Bill Cunningham, Iconic Street Style Photographer, Passes away at 87
NEW TYPE #14: Alida Boer - Alida Boer Interview
TWELV Magazine sat down with Alida Boer in NYC to get to know the designer and better understand the intricacies of her designs and company’s mission.