Miu Miu’s Croisière embellishes rhythmic serenity in the new 2015 advertising campaign.
PRADA PRE-FALL AD CAMPAIGN: VAMPIRE CHIC
May 17, 2015 4:00 PM
In true Prada fashion, the brand’s latest ad campaign poses questions about gender and what the sexes share with each other, or choose not to. More eloquently, the campaign “plays with the asymmetries and ambiguities men and women share with each other.” Set against an eerily simple shaded gray backdrop and lensed by Steven Meisel, the images feature a male/female couple in varying stages of involvement with each other from uninterested to closely attached.
Employing deep reds, dark blacks and various shades of gray, the garments themselves exhibit a very ‘vampire chic’ aesthetic perfect for the embracing the dark chill of the fall season. Check out the haunting campaign images above.
WRITTEN BY: JASON GREENSPAN
VIDEO CREDIT: PRADA USA
PHOTO CREDIT: PRADA USA
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