Miu Miu’s Croisière embellishes rhythmic serenity in the new 2015 advertising campaign.
MARGIELA RAISES AIDS AWARENESS IN CHINA
December 06, 2012 4:04 PM
Although Martin Margiela himself left the brand years ago, many of his legacies still remain: the deconstruction, the highly conceptualized clothing that would have historical materialist philosopher Walter Benjamin entranced for days, and the iconic AIDS awareness T-shirt. A staple in his collection since AW’94, the T, only when folded, reads: “There is more action to be done to fight AIDS than to wear this T-shirt but it’s a good start.” For the past several years to commemorate World AIDS day (December 1st) the Maison has released the T-shirt in French, Spanish, and Japanese to raise AIDS awareness on the global frontier. Continuing this tradition, this year a grey on grey limited edition T-shirt will be released and exhibited at the Maison shops in China, sporting the cheeky slogan in Chinese. The T-shirt’s slogan is abstracted when worn, as to distort the message and stimulate curiosity and questions leading to conversations about and awareness of AIDS. As with all of the Margiela AIDS T-shirts, portions of the proceeds go to AIDES. AIDES is the first French non-profit for AIDS started by Daniel Defert in 1984 in honor of his partner Michel Foucault, the famous philosopher, who lost his life to the disease. If you’re in China don’t forget to stop by and pick up this limited edition piece to help contribute to AIDS awareness and research.
WRITTEN BY; MICHAEL COSTA
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